Work experience· 6 roles

Founder & CEO · Valecaci DigitalDec 2024 – Oct 2025 · 11 mos

Founded and manage a PR and social media agency specializing in content creation, brand strategy, and event promotion. Develop and execute social media strategies for clients in music, nightlife, lifestyle and wellness industries. Lead the creative direction for digital campaigns, ensuring consistent and engaging brand messaging. Plan and manage high-profile events, including club nights, artist showcases, and VIP experiences. Build and maintain relationships with clients, artists, and media partners to maximize brand exposure. Grew client base and online engagement through targeted PR and marketing strategies.

Founder / Social Media Manager · Own Zagreb-based agencyJan 2024 – Present · 2 yrs 11 mos

Founded and managed social media campaigns and PR strategies for clients in music, nightlife and lifestyle sectors; built and maintained relationships with clients, artists, and media partners to maximize brand exposure.

Social Media Manager · Papaya Club / Aquarius Club / Nomad Club / The Secret Club / Lift Club (nightlife venues in the Balkan region)Jan 2024 – Present · 2 yrs 11 mos

Managed social media campaigns, content creation, branding, and event promotion; led online engagement and PR activities for nightlife venues in the Balkan region; built media relations and brand exposure.

Freelance Social Media Manager · Zagreb, Croatia (Freelance)Jan 2021 – Dec 2023 · 3 yrs
Journalist · Entertainment & Nightlife Publications (Balkan region)Jan 2020 – Present · 6 yrs 11 mos
Freelance Social Media Mnagaer · Balkan RegionJan 2020 – Present · 6 yrs 11 mos

Education

Bachelor of Public Relations and Media · University of VERN'2021 – 2024
Bachelor of Public Relations and Media · University of Zagreb2021 – 2024

Certifications and awards

Thesis: Public Relations and Event Management in the Entertainment Industry2030 – 2025
Bachelor of Public Relations and Media2030 – 2025
Bachelor of Public Relations and Media2030 – 2025

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