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I'm Gaspar Meneses, a marketing graduate from IPAM Porto with hands-on experience in digital strategy, content creation, consulting and CRM. I'm skilled in developing and executing content strategies, social media initiatives, and CRM-driven client engagement, with a focus on measurable results. I'm currently helping Smarter Execution blend marketing management with advisory work, driven by a passion for innovation, growth, and delivering data-informed, creative solutions in fast-paced environments.…I'm Gaspar Meneses, a marketing graduate from IPAM Porto with hands-on experience in digital strategy, content creation, consulting and CRM. I'm skilled in developing and executing content strategies, social media initiatives, and CRM-driven client engagement, with a focus on measurable results. I'm currently helping Smarter Execution blend marketing management with advisory work, driven by a passion for innovation, growth, and delivering data-informed, creative solutions in fast-paced environments.

Gaspar Meneses

Marketer, Content Creator, Marketing Strategist, +2

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I'm Gaspar Meneses, a marketing graduate from IPAM Porto with hands-on experience in digital strategy, content creation, consulting and CRM. I'm skilled in developing and executing content strategies, social media initiatives, and CRM-driven client engagement, with a focus on measurable results. I'm currently helping Smarter Execution blend marketing management with advisory work, driven by a passion for innovation, growth, and delivering data-informed, creative solutions in fast-paced environments.…I'm Gaspar Meneses, a marketing graduate from IPAM Porto with hands-on experience in digital strategy, content creation, consulting and CRM. I'm skilled in developing and executing content strategies, social media initiatives, and CRM-driven client engagement, with a focus on measurable results. I'm currently helping Smarter Execution blend marketing management with advisory work, driven by a passion for innovation, growth, and delivering data-informed, creative solutions in fast-paced environments.

Available to hire

I’m Gaspar Meneses, a marketing graduate from IPAM Porto with hands-on experience in digital strategy, content creation, consulting and CRM. I’m skilled in developing and executing content strategies, social media initiatives, and CRM-driven client engagement, with a focus on measurable results.

I’m currently helping Smarter Execution blend marketing management with advisory work, driven by a passion for innovation, growth, and delivering data-informed, creative solutions in fast-paced environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Training Consultant and Junior Marketer at Smarter Execution

January 1, 2025 - Present

Content creation for social media, monitoring and optimizing Google Ads campaigns, and contributing to the company’s digital marketing strategy to enhance brand visibility and lead generation. Developed and implemented LinkedIn content strategy that generated over 20,000 organic impressions between January and July 2025. Manage the full advisory process from initial consultation to course enrollment with CRM maintenance. Hands-on experience with WordPress for content updates and website maintenance to ensure alignment between digital content and user experience.

Database Management & Analysis (Part-time) at iS - Intelligent Solutions

December 1, 2024 - September 24, 2025

Offering a variety of Database Management and Analysis services. Effective management of opportunity tracking, ensuring continuous engagement and strong client relationships.

Marketing Internship at Sogrape

June 1, 2023 - September 24, 2025

Execution of marketing and go-to-market plans for Sogrape products, with a strong focus on the marketing mix of the brands. Conducted market analysis to assess the performance of Sogrape brands and key competitors. Provided insights into customer behavior across wine categories and brands to support the planning of in-store segment-specific actions that influence purchasing decisions.

Academic Projects – Collaboration with Companies at Various (FARFETCH, LASKASAS, PHUNK, BARKYN)

February 1, 2023 - September 24, 2025

Collaborated on multiple projects: FARFETCH focused on brand distribution channels; LASKASAS on Albanian market cultural adaptation; PHUNK on product management and market analysis; BARKYN on internationalization in the Polish market.