Adam Robertson

Led a small team of UX/UI designers and developers, guided multiple product design efforts, and upgraded technology from .NET to Laravel, Vue, and AWS, improving site performance by ~40% and reducing maintenance costs by 52%. Designed and launched a mobile app with 4.6-star rating, 10,000 downloads, and feature placement in the App Store within the first week.

Led design and engineering teams while partnering with external agencies to evolve Tribute's digital presence 1,900% during the pandemic. Orchestrated migration from Django to Webflow for marketing pages, built Vue mini-apps for user-driven interfaces, and created a unified design system with Pegasus. Drove data-informed decisions through analytics setup (Google Tag Manager, Analytics, Amplitude, PostHog) and executed A/B tests increasing conversions by up to 50% across key funnels. Directed end-to-end product development for two native iOS apps with Lean UX, leveraging SnapKit and Vimeo APIs. Managed Boombox acquisition tech work (refactoring improving performance 60%), resolved 50+ issues, and cut costs by 20%. Modernized operations by consolidating PM tools to ClickUp and optimized lead-gen campaigns with marketing.

Established brand guidelines and a design system to standardize assets across touchpoints. Led digital transformation with a custom WordPress multi-site solution that boosted organic traffic by 115% and achieved Lighthouse scores of 98/100.