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Hi, I’m Adam Robertson, a product and technology leader with 19 years of experience driving growth through data-driven design and development. I specialize in UX/UI design, design systems, rapid prototyping, and foundational front-end development. I enjoy collaborating across teams to ship meaningful products and improve operational efficiency through analytics. Currently, I lead design at a startup, helping to accelerate product growth, optimize workflows with user research and analytics, and build scalable design systems that support rapid iteration and measurable impact.…Hi, I’m Adam Robertson, a product and technology leader with 19 years of experience driving growth through data-driven design and development. I specialize in UX/UI design, design systems, rapid prototyping, and foundational front-end development. I enjoy collaborating across teams to ship meaningful products and improve operational efficiency through analytics. Currently, I lead design at a startup, helping to accelerate product growth, optimize workflows with user research and analytics, and build scalable design systems that support rapid iteration and measurable impact.

Adam Robertson

UX Designer, UI Designer, Product Designer, +2

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Hi, I’m Adam Robertson, a product and technology leader with 19 years of experience driving growth through data-driven design and development. I specialize in UX/UI design, design systems, rapid prototyping, and foundational front-end development. I enjoy collaborating across teams to ship meaningful products and improve operational efficiency through analytics. Currently, I lead design at a startup, helping to accelerate product growth, optimize workflows with user research and analytics, and build scalable design systems that support rapid iteration and measurable impact.…Hi, I’m Adam Robertson, a product and technology leader with 19 years of experience driving growth through data-driven design and development. I specialize in UX/UI design, design systems, rapid prototyping, and foundational front-end development. I enjoy collaborating across teams to ship meaningful products and improve operational efficiency through analytics. Currently, I lead design at a startup, helping to accelerate product growth, optimize workflows with user research and analytics, and build scalable design systems that support rapid iteration and measurable impact.

Available to hire

Hi, I’m Adam Robertson, a product and technology leader with 19 years of experience driving growth through data-driven design and development. I specialize in UX/UI design, design systems, rapid prototyping, and foundational front-end development. I enjoy collaborating across teams to ship meaningful products and improve operational efficiency through analytics.

Currently, I lead design at a startup, helping to accelerate product growth, optimize workflows with user research and analytics, and build scalable design systems that support rapid iteration and measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

VP of Product Design at Tribute, Remote

January 1, 2021 - Present

Led design and engineering teams while partnering with external agencies to evolve Tribute's digital presence 1,900% during the pandemic. Orchestrated migration from Django to Webflow for marketing pages, built Vue mini-apps for user-driven interfaces, and created a unified design system with Pegasus. Drove data-informed decisions through analytics setup (Google Tag Manager, Analytics, Amplitude, PostHog) and executed A/B tests increasing conversions by up to 50% across key funnels. Directed end-to-end product development for two native iOS apps with Lean UX, leveraging SnapKit and Vimeo APIs. Managed Boombox acquisition tech work (refactoring improving performance 60%), resolved 50+ issues, and cut costs by 20%. Modernized operations by consolidating PM tools to ClickUp and optimized lead-gen campaigns with marketing.

Product Design Consultant at Droplr

December 31, 2020 - September 24, 2025

Established brand guidelines and a design system to standardize assets across touchpoints. Led digital transformation with a custom WordPress multi-site solution that boosted organic traffic by 115% and achieved Lighthouse scores of 98/100.

Head of Design & Development at ETHDenver

December 31, 2019 - September 24, 2025

Directed ETHDenver's web enhancement, merging WordPress and Devfolio to streamline promotional sites; implemented schedules with Vue mini-apps and enhanced forms with Advanced Custom Fields, achieving a 96% CSAT for event applications.

Sr. Manager, UX/UI & Frontend Development at Peterson’s

December 31, 2021 - September 24, 2025

Led a small team of UX/UI designers and developers, guided multiple product design efforts, and upgraded technology from .NET to Laravel, Vue, and AWS, improving site performance by ~40% and reducing maintenance costs by 52%. Designed and launched a mobile app with 4.6-star rating, 10,000 downloads, and feature placement in the App Store within the first week.

Freelance Design & Development at Inspirato

December 31, 2017 - September 24, 2025

Crafted Inspirato's blog concept to launch and strengthen digital presence in the luxury travel space; led development for the 'Inspirato with American Express' partnership platform, driving membership beyond 4,000 with a quarter of those joining in the first six months post-launch.

Sr. WordPress Designer/Developer at Webolutions

December 31, 2014 - September 24, 2025

Won two Communicator Awards (Food & Beverage category for Potatoes USA, and Visual Appeal for Fossil Trace Golf Club). Designed and developed client websites with a user-centered approach, delivering new sites weekly under tight deadlines while maintaining high quality.

Lead Interactive Designer at Miles Partnership

December 31, 2011 - September 24, 2025

Led cutting-edge web and interactive design projects for 10+ major tourism clients; spearheaded flagship launches including the Colorado.com redesign and the award-winning 5-Minute Meeting Planner; enhanced client engagement through strategic design processes and digital solutions.

Creative at Apple

December 31, 2009 - September 24, 2025

Creative role contributing to design initiatives in Lone Tree, CO.