Available to hire
I’m Mackenzie Anderson, a multidisciplinary graphic designer and creative director who loves turning ideas into on-brand visuals across web, print, social, and experiential campaigns. I collaborate with creative and marketing teams to craft cohesive visuals, develop toolkits, and elevate brand storytelling through thoughtful design and strategic execution.
Over the years I’ve partnered with brands of all sizes to build scalable design systems, produce campaign assets, and deliver engaging experiences. I’m passionate about delivering friendly, collaborative work and turning concepts into delightful, effective creative that resonates with audiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Design Artisan at TERRAIN (URBN)
January 1, 2025 - September 24, 2025Designed and built floral and container designs for store and in-home; assisted with in-store installation, customer care, and department innovation.
Design Artisan at Terrain (URBN)
January 1, 2025 - September 24, 2025Designed and built floral and container designs for store and in-home; assisted with in-store installation, customer care, department innovation.
Design Artisan at Terrain (URBN)
January 1, 2025 - September 24, 2025Designed and built floral and container designs for store and in-home experiences; assisted with in-store installation, customer care, and department innovation.
Design Artisan at Terrain (URBN)
January 1, 2025 - September 24, 2025Designed and built floral and container designs for store and in-home. Helped with in-store installation, customer care, department innovation.
Design Artisan at TERRAIN (URBN)
January 1, 2025 - September 24, 2025Designed and built floral and container designs for store and in-home displays. Helped with in-store installation, customer care, and department innovation.
Design Artisan at Terrain (URBN)
January 1, 2025 - September 24, 2025Designed and built floral and container designs for store and in-home displays. Helped with in-store installation, customer care, department innovation.
Campaign Graphics Designer (Contract) at JellySmack
January 1, 2024 - September 24, 2025Designed print and experiential products for creators and events (neon signs, branded coffee kits, sneaker gift boxes); designed internal graphics for continued education; supported experiential design for events and conventions including VidCon; formatted citywide OOH and matched digital assets for LA creator campaigns.
Senior Graphic Designer, Marketing Content Creator (Contract) at COYUCH I
January 1, 2024 - September 24, 2025Designed multi-platform assets for day-to-day and campaign needs (web, paid, social, email, print); captured BTS & story footage on set to extend campaigns for social platforms.
Senior Graphic Designer (Contract) at CatchMeIfukenze Creative TOMS
January 1, 2024 - PresentBuild creative toolkits and on-brand assets for multi-platform campaigns (web, paid, social, email, and OOH); partner with creative and marketing leads on strategy and visual execution; revamp paid media creative and develop template kit for consistency. Spotlight: 2024 Impact Report, SS25 Moments of Joy with Rocky Barnes, SS25 La La Land Kind Cafe collaboration.
Campaign Graphics (Contract) at Jellysmack
January 1, 2024 - September 24, 2025Designed print and experiential products for creators and events (neon signs, branded coffee kits, sneaker gift boxes); designed internal graphics for continued education (print and digital); supported experiential design for events and conventions including VidCon; formatted citywide OOH and matched digital assets for LA creator campaigns.
Senior Graphic Designer, Marketing Content Creator (Contract) at COYUCH I
January 1, 2024 - September 24, 2025Designed multi-platform assets for day-to-day and campaign needs (web, paid, social, email, print); captured BTS and story footage on set to extend campaigns for social platforms.
Senior Graphic Designer (Contract) at TOMS
January 1, 2024 - PresentBuild creative toolkits and design on-brand assets for multi-platform campaigns (web, paid, social, email, and OOH); partner with creative and marketing leads on strategy and visual execution; revamp paid media creative and develop template kits for consistency; notable projects include Spotlight: 2024 Impact Report; SS25 Moments of Joy with Rocky Barnes; SS25 La La Land Kind Cafe collaboration.
Campaign Graphics Designer (Contract) at Jellysmack
January 1, 2024 - September 24, 2025Designed print and experiential products for creators and events (neon signs, branded coffee kits, sneaker gift boxes); created internal graphics for ongoing education; supported experiential design for events and conventions; formatted citywide OOH and aligned digital assets for LA creator campaigns.
Senior Graphic Designer, Marketing Content Creator (Contract) at Coyuchi
January 1, 2024 - September 24, 2025Designed multi-platform assets for day-to-day and campaign work, including web, paid, social, email, and print. Captured BTS and story footage on set to extend campaigns for social platforms.
Senior Graphic Designer (Contract) at TOMS
January 1, 2024 - PresentDesigned on-brand assets and campaigns for multi-channel initiatives, collaborating with creative and marketing leads on strategy and visual execution. Revamped paid media creative and developed a template kit to ensure consistency across web, social, email, and OOH.
Campaign Graphics Designer (Contract) at Jellysmack
January 1, 2024 - September 24, 2025Designed print and experiential products for creators and events, including neon signs, branded coffee kits, sneaker gift boxes, etc. Designed internal graphics for continued education (print and digital). Supported experiential design for events and conventions including VidCon. Formatted citywide OOH and matched digital assets for LA creator campaigns.
Senior Graphic Designer, Marketing Content Creator (Contract) at COYUCH I
January 1, 2024 - September 24, 2025Designed multi-platform assets for day-to-day and campaign needs, including web, paid, social, email, and print. Captured BTS & story footage on set to extend campaigns for social platforms.
Senior Graphic Designer (Contract) at CatchMeIfukenze Creative
January 1, 2024 - PresentBuild creative toolkits and design on-brand assets for multi-platform campaigns including web, paid, social, email, and OOH. Partner with creative + marketing leads on strategy and visual execution. Revamp paid media creative and develop template kits for consistency. Spotlight: 2024 Impact Report, SS25 Moments of Joy with Rocky Barnes, SS25 La La Land Kind Cafe collaboration.
Campaign Graphics Designer at JELLYSMACK
January 1, 2024 - September 24, 2025Designed print and experiential products for creators and events, including neon signs, branded coffee kits, sneaker gift boxes, etc. Created internal graphics for continued education (print and digital). Supported experiential design for events and conventions including VidCon; Formatted citywide OOH and matched digital assets for LA creator campaigns.
Senior Graphic Designer, Marketing Content Creator (Contract) at Coyuchi
January 1, 2024 - September 24, 2025Designed multi-platform assets for day-to-day and campaign needs, including web, paid, social, email, and print. Captured BTS & story footage on set to extend campaigns for social platforms.
Senior Graphic Designer at TOMS
January 1, 2024 - PresentBuild creative toolkits and design on-brand assets for multi-platform campaigns including web, paid, social, email, and OOH. Partner with creative and marketing leads on strategy and visual execution. Revamp paid media creative and develop a template kit for consistency. Spotlight work includes the 2024 Impact Report and SS25 Moments of Joy with Rocky Barnes; SS25 La La Land Kind Cafe collaboration.
Campaign Graphics (Contract) at Jellysmack
January 1, 2024 - September 24, 2025Designed print and experiential products for creators and events, including neon signs, branded coffee kits, sneaker gift boxes, etc. Designed internal graphics for continued education (print and digital). Supported experiential design for events and conventions including VidCon. Formatted citywide OOH and matched digital assets for LA creator campaigns.
Senior Graphic Designer, Marketing Content Creator (Contract) at Coyuchi
January 1, 2024 - September 24, 2025Designed multi-platform assets for day-to-day and campaign needs, including web, paid, social, email, and print. Captured BTS and story footage on set to extend campaigns for social platforms.
Senior Graphic Designer (Contract) at CatchMeIfukenze Creative
January 1, 2024 - PresentBuild creative toolkits and design on-brand assets for multi-platform campaigns including web, paid, social, email, and OOH. Partner with creative and marketing leads on strategy and visual execution. Revamp paid media creative and develop a template kit for consistency. Spotlight projects include the 2024 Impact Report; SS25 Moments of Joy with Rocky Barnes; and the SS25 La La Land Kind Cafe collaboration.
Social Graphic Designer & Video Editor (Contract) at Kate Somerville Skincare
January 1, 2023 - September 24, 2025Owned day-to-day social design and short-form edits (education, launches, community); ensured platform-ready exports; supported Social Media Manager to elevate KS social look and feel, establishing photo, video, audio, and typographical consistency.
Social Graphic Designer & Video Editor (Contract) at Kate Somerville Skincare
January 1, 2023 - September 24, 2025Owned day-to-day social design and short-form edits; supported Social Media Manager to elevate KS social look and feel, establishing photo, video, audio, and typographical consistency.
Social Graphic Designer & Video Editor (Contract) at Kate Somerville Skincare
January 1, 2023 - September 24, 2025Managed day-to-day social design and short-form edits; helped elevate social look and feel; ensured platform-ready exports; supported Social Media Manager in campaigns; established consistent visual language across photo, video, audio, and typography.
Social Graphic Designer & Video Editor (Contract) at Kate Somerville Skincare
January 1, 2023 - September 24, 2025Owned day-to-day social design and short-form edits (education, launches, community); ensured platform-ready exports. Supported Social Media Manager to elevate KS social look and feel, establishing photo, video, audio, and typographical consistency.
Social Graphic Designer & Video Editor at KATE SOMERVILLE SKINCARE
January 1, 2023 - September 24, 2025Owned day-to-day social design and short-form edits (education, launches, community); ensured platform-ready exports. Supported Social Media Manager to elevate KS social look and feel, establishing photo, video, audio, and typographical consistency.
Social Graphic Designer & Video Editor (Contract) at Kate Somerville Skincare
January 1, 2023 - September 24, 2025Owned day-to-day social design and short-form edits (education, launches, community); ensured platform-ready exports. Supported Social Media Manager to help elevate KS social look and feel, establishing photo, video, audio, and typographical consistency.
Assistant Manager, Creative Marketing at Free People (URBN)
January 1, 2021 - September 24, 2025Supported Creative Marketing with day-to-day social creative across Free People, FP Beauty, and FP Movement; aligned to DTC calendar and KPIs; contributed to campaign ideation, development, pitching, planning, and execution; managed contractor/freelancer/influencer collaborations and budgets; directed graphic, video, and creative content for social, events, and experiential.
Assistant Manager, Creative Marketing at Free People (URBN)
January 1, 2021 - September 24, 2025Supported day-to-day social creative across FP, FP Beauty, and FP Movement; contributed to campaign ideation, development, planning, and execution; managed contractor, freelancer, artist, and influencer collaboration including scouting, contract development, briefing, and budget/payments; designed and directed graphic, video, and creative content for social platforms, events, and experiential; managed editorial budget including tracking, payments, and reporting.
Assistant Manager, Creative Marketing at Free People (URBN)
January 1, 2021 - September 24, 2025Supported CM Manager with day-to-day social creative across Free People, FP Beauty, and FP Movement; aligned to DTC calendar and marketing KPIs; supported campaign ideation, development, pitching, planning, and execution; managed contractor, freelancer, artist, and influencer collaboration including scouting, contract development, briefing, and budget/payments; designed & directed graphic, video, and creative content for social platforms, events, and experiential; managed departmental editorial budget including tracking, payments, and reporting.
Assistant Manager, Creative Marketing at Free People
January 1, 2021 - September 24, 2025Supported CM Manager with day-to-day social creative across Free People, FP Beauty, and FP Movement; aligned to DTC calendar and marketing KPIs. Supported campaign ideation, development, pitching, planning, and execution. Managed contractor, freelancer, artist, and influencer collaboration including scouting, contract development, briefing, and budget/payments. Designed & directed graphic, video, and creative content for social platforms, events, and experiential. Managed departmental editorial budget including tracking, payments, and reporting.
Assistant Manager, Creative Marketing at FREE PEOPLE (URBN)
January 1, 2021 - September 24, 2025Supported CM Manager with day-to-day social creative across Free People, FP Beauty, and FP Movement; aligned to DTC calendar and marketing KPIs. Supported campaign ideation, development, pitching, planning, and execution. Managed contractor, freelancer, artist, and influencer collaboration including scouting, contract development, briefing, and payments. Designed & directed graphic, video, and creative content for social platforms, events, and experiential. Managed departmental editorial budget including tracking, payments, and reporting.
Assistant Manager, Creative Marketing at Free People (URBN)
January 1, 2021 - September 24, 2025Supported CM Manager with day-to-day social creative across Free People, FP Beauty, and FP Movement; aligned to DTC calendar and marketing KPIs. Supported campaign ideation, development, pitching, planning, and execution. Managed contractor, freelancer, artist, and influencer collaboration including scouting, contract development, briefing, and budget/payments. Designed & directed graphic, video, and creative content for social platforms, events, and experiential. Managed departmental editorial budget including tracking, payments, and reporting.
Co-Founder, Creative Director, DOO at Essenshell
January 1, 2020 - PresentCo-founded a mother–daughter jewelry brand; led all creative and operations; built and maintained Shopify store; set up Meta Shopping and Pinterest Verified Merchant; created wholesale catalogs/feeds; shot and edited product photos; planned posts and campaigns; designed packaging, signage, and displays; ran pop-ups and markets; managed inventory, compliance, and finances; earned press placements including British Vogue.
Co-Founder, Creative Director, DOO at Essenshell
January 1, 2020 - PresentCo-founded a mother-daughter jewelry brand; led all creative and operations; built and maintained Shopify store; set up Meta Shopping and Pinterest Verified Merchant; set up wholesale marketplace; managed catalogs/feeds; shoot and edit product photos; plan and publish posts; design packaging and retail signage; run pop-ups and markets; plan buying and production; handle compliance and money flow; earned press including British Vogue.
Co-Founder, Creative Director, DOO at Essenshell
January 1, 2020 - PresentCo-founded a mother–daughter jewelry brand; led all creative and operations; built Shopify store, set up Meta Shopping and Pinterest Verified Merchant; shot and edited product photos; designed packaging and retail displays; ran pop-ups and holiday markets; planned buying and production; ensured compliance and money flow.
Co-Founder, Creative Director, DOO at Essenshell
January 1, 2020 - PresentCo-founded a mother–daughter jewelry brand; lead all creative and ops. Built and maintained Shopify store; set up Meta Shopping and Pinterest Verified Merchant; set up wholesale marketplace; manage all catalogs/feeds. Shoot and edit all product/collection photos; plan, cut, and publish every post, Reel, carousel, and story. Design and produce packaging material and retail signage and displays. Run pop-ups and holiday markets on both coasts—permits, load-in, merchandising, POS. Plan annual buying and production; source materials and forecast inventory. Handle compliance and money flow—multi-state permits, sales tax, payouts, bookkeeping.
Co-Founder, Creative Director, DOO at ESSENSHELL
January 1, 2020 - PresentCo-founded a mother–daughter jewelry brand; led all creative and operations. Built and maintained the Shopify store; set up Meta Shopping and Pinterest Verified Merchant; set up wholesale marketplace; managed all catalogs/feeds. Shoot and edit product/collection photos; plan, cut, and publish every post, Reel, carousel, and story. Design packaging material and retail signage and displays. Run pop-ups and holiday markets on both coasts—permits, load-in, merchandising, POS. Plan annual buying and production; source materials and forecast inventory. Handle compliance and money flow—multi-state permits, sales tax, payouts, bookkeeping.
Co-Founder, Creative Director, DOO at Essenshell
January 1, 2020 - PresentCo-founded a mother–daughter jewelry brand; led all creative and ops. Built and maintain the Shopify store; set up Meta Shopping and Pinterest Verified Merchant; set up wholesale marketplace; manage all catalogs/feeds. Shoot and edit all product/collection photos; plan, cut, and publish every post, Reel, carousel, and story. Design and produce packaging material and retail signage and displays. Run pop-ups and holiday markets on both coasts—permits, load-in, merchandising, POS. Plan annual buying and production; source materials and forecast inventory. Handle compliance and money flow—multi-state permits, sales tax, payouts, bookkeeping. Earned press/placements, including British Vogue.
Art Director, Marketing & Social at CARBON38
January 1, 2019 - September 24, 2025Led design and art direction for marketing and social initiatives; contributed to campaign assets, brand coherence, and design systems.
Art Director, Marketing & Social at CARBON38
January 1, 2019 - September 24, 2025Led art direction for marketing and social campaigns.
Art Director, Marketing & Social at CARBON38
January 1, 2019 - September 24, 2025Directed marketing and social design; created assets for campaigns across channels; collaborated with cross-functional teams to maintain brand consistency.
Art Director, Marketing & Social at CARBON38
January 1, 2019 - September 24, 2025Art Director handling marketing and social design; contributed to campaigns, visuals, and brand storytelling across channels.
Art Director, Marketing & Social at CARBON38
January 1, 2019 - September 24, 2025Led creative direction for marketing and social campaigns; collaborated with marketing teams to produce visuals across channels.
Art Director, Marketing & Social at CARBON38
January 1, 2019 - September 24, 2025Art direction for marketing and social campaigns.
Graphic Designer & Art Director at FIVE FOUR
January 1, 2017 - September 24, 2025Provided graphic design and art direction support across branding, marketing, and product campaigns; contributed to visual storytelling and assets.
Graphic Designer & Art Director at FIVE FOUR
January 1, 2017 - September 24, 2025Graphic design and art direction for brand campaigns.
Graphic Designer & Art Director at Five Four
January 1, 2017 - September 24, 2025Designed branding, marketing collateral, and product visuals; supported art direction for campaigns and retail experiences.
Graphic Designer & Art Director at Five Four
January 1, 2017 - September 24, 2025Graphic design and art direction for brand initiatives, campaigns, and product visuals.
Graphic Designer & Art Director at FIVE FOUR
January 1, 2017 - September 24, 2025Created and directed graphic design and art direction for brand campaigns and product launches.
Graphic Designer & Art Director at Five Four
January 1, 2017 - September 24, 2025Graphic design and art direction for campaigns and product lines.
Education
Bachelor of Science, Graphic Design at Drexel University
January 11, 2030 - January 1, 2015Bachelor of Science, Graphic Design at Drexel University
January 11, 2030 - January 1, 2015Bachelor of Science, Graphic Design at Drexel University
January 11, 2030 - January 1, 2015Bachelor of Science, Graphic Design at Drexel University
January 11, 2030 - January 1, 2015Bachelor of Science, Graphic Design at Drexel University
January 11, 2030 - January 1, 2015Bachelor of Science, Graphic Design at Drexel University
January 11, 2030 - January 1, 2015Qualifications
Industry Experience
Media & Entertainment, Retail, Professional Services, Software & Internet, Education, Consumer Goods, Manufacturing, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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