Available to hire
I’m Happiness Dibofun, a creative and data-driven marketing strategist with a track record of turning startups into digitally fluent brands. I craft campaigns across the full lifecycle, from awareness to retention, and thrive on turning insights into action. My work spans B2B SaaS, e-commerce, events, and nonprofit brands, always with a focus on customer experience, lifecycle communications, and performance insights.
Over the past 3+ years I’ve helped brands grow visibility and revenue through email marketing, content strategies, and multi-channel campaigns. I enjoy collaborating with sales to harmonize messaging across touchpoints, building scalable processes, and delivering measurable results that expand audiences and drive growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing & Digital Strategy Consultant (Contractor) at Lovura Home
August 31, 2025 - October 7, 2025Transformed a zero-visibility startup into a digitally ready brand with a complete sales funnel, positioning it for online growth in under 30 days. Audited and rebuilt the brand’s digital infrastructure, including a ready-to-launch Shopify store, integrated CRM, and optimised Google Business profile — establishing a full sales funnel in 30 days and driving 100+ visits and product inquiries through early digital channels pre-launch. Created and executed a platform-specific content strategy that tripled social reach from 1,200 to 4,000+ in 2 weeks, increased engagement by 5x, and drove the first 50+ clicks to the Shopify store from Instagram and LinkedIn. Developed branded pitch decks and tailored sales scripts for B2B outreach and exhibitions, generating 2 qualified wholesale leads from Portugal and positioning the brand for international expansion.
Marketing & Digital Strategy Consultant at Lovura Home
August 1, 2025 - October 7, 2025Transformed a zero-visibility startup into a digitally ready brand with a complete sales funnel, including a ready-to-launch Shopify store, integrated CRM, and optimized Google Business Profile; developed a platform-specific content strategy that tripled social reach in 2 weeks and generated初 50+ clicks to the Shopify store from Instagram and LinkedIn; crafted B2B pitch decks and sales scripts that generated wholesale leads and positioned the brand for international expansion.
Digital Marketing Executive – Part Time at Zentrova
June 30, 2025 - October 7, 2025Launched a lead generation campaign for ZentAi, Zentrova’s AI SaaS product, using HubSpot surveys and automated email sequences & generated 4 qualified leads within 24 hours and improved MQL conversion rate by 30%. Built an industry content calendar for LinkedIn, Instagram, and X, raising awareness by 15% and improving engagement. Designed branded sales decks in Canva and tailored scripts with ChatGPT based on customer personas. Sales reported 20-30% more follow-up calls, tracked in HubSpot CRM. Produced weekly performance dashboards in HubSpot to track KPIs (open rates, CTRs, ad reach), contributing to a 1045% spike in social interactions and 975 ad engagements in 6 weeks.
Marketing & Communications Consultant (Contractor) at Lovura Home
June 1, 2025 - PresentCreated content and communication assets to position a zero-visibility startup into a digitally ready brand in under 30 days; audited and rebuilt the brand’s digital infrastructure, including a ready-to-launch Shopify store and integrated CRM, establishing a complete customer journey from discovery to inquiries with 100+ page visits. Led end-to-end campaigns that tripled engagements (1,200 → 4,000+) in 2 weeks and generated first 50+ clicks to the Shopify store from Instagram and LinkedIn. Collaborated with sales to ensure consistent messaging across touchpoints and developed tailored sales scripts for B2B outreach and exhibitions, yielding 2 qualified wholesale leads from Portugal and supporting international expansion.
Digital Marketing Executive – Part Time at Zentrova
June 1, 2025 - October 7, 2025Launched a lead generation campaign for ZentAi, Zentrova’s AI SaaS product, using HubSpot surveys and automated email sequences; generated 4 qualified leads within 24 hours and improved MQL conversion rate by 30%. Built an industry content calendar for LinkedIn, Instagram, and X, raising awareness by 15% and improving engagement. Designed branded sales decks in Canva and tailored scripts with ChatGPT based on customer personas. Sales followed up 20–30% more calls; tracked in HubSpot CRM. Produced weekly performance dashboards in HubSpot to track KPIs (open rates, CTRs, ad reach), contributing to a 1045% spike in social interactions and 975 ad engagements in 6 weeks.
Marketing & Digital Strategy Consultant (Contractor) at Lovura Home
June 1, 2025 - PresentTransformed a zero-visibility startup into a digitally ready brand with a complete sales funnel, positioning it for online growth in under 30 days. Audited and rebuilt the brand’s digital infrastructure, including a ready-to-launch Shopify store, integrated CRM, and optimised Google Business profile; established a full sales funnel in 30 days and drove 100+ visits and product inquiries through early digital channels pre-launch. Created and executed a platform-specific content strategy that tripled social reach from 1,200 to 4,000+ in 2 weeks, increased engagement by 5x, and drove the first 50+ clicks to the Shopify store from Instagram and LinkedIn. Developed branded pitch decks and tailored sales scripts for B2B outreach and exhibitions, generating 2 qualified wholesale leads from Portugal and positioning the brand for international expansion.
Digital Marketing Executive at Zentrova
June 1, 2025 - October 7, 2025Launched ZentAi lead generation campaigns with HubSpot surveys and automated email sequences, delivering 4 qualified leads within 24 hours and improving MQL conversion by 30%; built an industry content calendar across LinkedIn, Instagram, and X; designed branded sales decks and scripts; produced weekly HubSpot dashboards tracking KPIs and driving engagement.
Digital Marketing & Fundraising Executive at St. Columban Missionary (Non-profit)
December 31, 2024 - October 7, 2025Built 'Gift in Will' campaign as a high-impact revenue stream and developed printed, video, and digital donor guides using Canva, CapCut, and ChatGPT to promote tax-efficient legacy giving via wills, projected to generate over €500K annually. Revamped digital presence with a 30-day content calendar to promote fundraising events, produced appeal letters and video content that boosted event turnout by 50% compared to the previous year, and improved website engagement. Partnered with the web team to redesign donation and product pages; improvements to content, navigation, and CTA placement were projected to increase weekly digital magazine purchases from 3 to 30. Researched and compared CRM platforms (HubSpot, Blackbaud Raiser's Edge), ran demos and cost analysis, and advised leadership on the most effective system for donor management, retention and future outreach campaigns.
Digital Marketing & Fundraising Executive at St. Columban Missionary
December 1, 2024 - October 7, 2025Built 'Gift in Will' campaign as a high-impact revenue stream and developed donor guides using Canva, CapCut, and ChatGPT to promote tax-efficient legacy giving via wills, projected to generate over €500K annually. Revamped digital presence with a 30-day content calendar, produced appeal letters and video content that boosted event turnout by 50% and improved website engagement. Partnered with web team to redesign donation and product pages; improvements to content, navigation, and CTA placement were projected to increase weekly digital magazine purchases from 3 to 30. Researched and compared CRM platforms (HubSpot, Blackbaud Raiser's Edge), demos and cost analysis; advised leadership on effective donor management and future outreach campaigns.
Digital Marketing & Fundraising Executive at St. Columban Missionary
December 1, 2024 - October 7, 2025Launched the 'Gift in Will' campaign to create a high-impact revenue stream projected at over €500K annually; revamped digital presence with a 30-day content calendar, produced donor guides, and redesigned donation/product pages to improve content, navigation, and CTAs; researched CRM platforms to advise leadership on donor management and future outreach.
Digital Marketing & Social Media Lead at Digital Business Konsult – Digital Product & Training Company
September 30, 2024 - October 7, 2025Managed Instagram and LinkedIn channels, creating monthly content calendars in Canva and writing educational and brand-positioning content that grew Instagram followers from 442 to 1,329 in one month and increased LinkedIn engagement by 116%. Launched and promoted free and paid digital product offerings, growing the email list by 85% (700 → 1,300) and increasing monthly recurring revenue from $200 to $1,500, a 7.5x sales boost within the first month. Led a full website overhaul, collaborating cross-functionally with product and design & dev teams to improve UX, content structure, testimonials, FAQs, and CTA placement, reducing bounce rate from 34% to 5% and improving user engagement and navigation, based on insights from Google Analytics.
Digital Marketing & Social Media Lead at Digital Business Konsult – Digital Product & Training Company
September 1, 2024 - October 7, 2025Led digital marketing and brand positioning for a digital products company. Managed Instagram and LinkedIn, grew followers from 442 to 1,329 in one month and increased LinkedIn engagement by 116%. Launched free and paid digital product offerings, growing the email list by 85% (700→1,300) and increasing monthly recurring revenue from $200 to $1,500 (7.5x) in the first month. Led a full website overhaul with cross-functional teams to improve UX, content structure, testimonials, FAQs, and CTA placement; reduced bounce rate from 34% to 5%.
Digital Marketing & Social Media Lead at Digital Business Konsult
September 1, 2024 - October 7, 2025Directed branding and marketing for a digital products company, growing Instagram followers from 442 to 1,329 in one month and LinkedIn engagement by 116%; expanded the email list by 85% (700 → 1,300) and increased monthly recurring revenue from $200 to $1,500; led a website overhaul to improve UX, reduce bounce rate from 34% to 5%, and enhance content and CTAs.
Event Marketing Lead at Shachach - Worship Event
March 1, 2024 - PresentLed marketing, logistics, and sponsorship for the third edition of a recurring 200+ guest worship event. Executed cross-platform marketing using Canva and CapCut, driving 4–5 daily signups and 450+ attendees. Integrated Eventbrite with HubSpot to launch automated email flows, growing mailing list from 50 to 400+ with 50% open rate and 98% deliverability; sustained engagement with post-event follow-ups. Built influencer and donor outreach pipelines with PR packages, securing €9,000+ in sponsorships and locking in 2 recurring partners for ongoing free attendee access.
Event Marketing Lead at Shachach - Worship Event
March 1, 2024 - PresentLed marketing, logistics, and sponsorship for the third edition of a recurring 200+ guest worship event. Executed a cross-platform marketing campaign using Canva and CapCut, driving 4-5 daily signups and a record-high attendance of 450+ attendees through coordinated digital and print content. Integrated Eventbrite with HubSpot to launch automated email flows, growing the mailing list from 50 to 400+, achieving a 50% open rate and 98% deliverability, and sustaining engagement through post-event follow-ups. Built influencer and donor outreach pipelines using PR packages, securing €9,000+ in sponsorships to cover event costs and locking in 2 recurring partners to support ongoing free access for attendees.
Event Marketing Lead at Shachach - Worship Event
March 1, 2024 - PresentLed cross-platform marketing, logistics, and sponsorship for a 200+ attendee worship event; integrated Eventbrite with HubSpot to launch automated email flows, growing the mailing list from 50 to 400+ with a 50% open rate; built influencer and donor outreach pipelines, securing €9,000+ in sponsorships and establishing recurring partners.
Digital Marketing & Social Media Intern at Sales Era
June 30, 2023 - October 7, 2025Supported digital marketing initiatives for client campaigns and internal brand visibility. Created Canva assets and supported LinkedIn and Instagram campaigns, helping increase lead volume by 15-20 per week through improved targeting, consistent posting, and performance tracking.
Digital Marketing & Social Media Lead at Digital Business Konsult – Digital Product & Training Company
June 1, 2023 - September 1, 2024Directed content, lifecycle messaging, and brand positioning for digital products and training programs. Created and managed multi-platform content assets, growing social followers from 442 to 1,329 and email list by 85% (700 → 1,300), while increasing monthly recurring revenue from $200 to $1,500 (7.5x in the first month). Overhauled website content with product/dev team, improving testimonials, FAQs, and CTAs; reduced bounce rate from 34% to 5% and enhanced user engagement and navigation.
Digital Marketing & Social Media Intern at Sales Era – Digital Marketing Agency
June 1, 2023 - October 7, 2025Supported digital marketing initiatives for client campaigns and internal brand visibility. Created Canva assets and supported LinkedIn and Instagram campaigns, helping increase lead volume by ~15–20 per week through improved targeting, consistent posting, and performance tracking.
Digital Marketing & Social Media Intern at Sales Era
June 1, 2023 - October 7, 2025Supported client campaigns and internal brand visibility; created Canva assets and contributed to LinkedIn and Instagram campaigns, helping increase lead volume by ~15–20 per week through improved targeting and performance tracking.
Content & Audience Development (YouTube) at Expat Living & Travel Channel
March 1, 2022 - PresentCreate and launch long-form content, repurpose into Shorts with hook-led titles and thumbnails to drive discovery and retention.
Founder & Marketing Lead at Ehm’s Unique – Contemporary African Menswear Brand
January 1, 2019 - PresentLaunched bespoke African-inspired menswear brand, using online and offline marketing to reach 150+ customers in the first week and generate $2,000+ revenue in month one; built a loyal customer base.
Founder & Marketing Lead at Ehm’s Unique – Contemporary African Menswear Brand
January 1, 2019 - PresentLaunched Bespoke African menswear brand, utilising online & offline marketing efforts, achieving 150+ customers in the first week & $2,000+ revenue in month one & built a loyal customer base.
Founder & Marketing Lead at Ehm’s Unique – Contemporary African Menswear Brand
January 1, 2019 - PresentLaunched a bespoke African menswear brand, combining online and offline marketing strategies; achieved 150+ customers in the first week and $2,000+ revenue in the first month and built a loyal customer base.
Education
Degree in Fashion & Textile Design at Blue Crest College, Ghana
January 1, 2017 - October 7, 2025BA in Business at IBAT College Dublin
January 1, 2023 - October 7, 2025Email Marketing Certification at HubSpot Academy
January 1, 2024 - October 7, 2025Google Project Management Professional Certification at Google Career Certificates
January 1, 2025 - October 7, 2025Degree in Fashion & Textile Design at Blue Crest College, Ghana
January 1, 2017 - October 7, 2025BA in Business at IBAT College, Dublin
January 1, 2023 - October 7, 2025Email Marketing Certification at HubSpot
January 1, 2024 - October 7, 2025Google Project Management Professional Certification at Google (in progress)
January 1, 2025 - October 7, 2025Degree in Fashion & Textile Design at Blue Crest College, Ghana
January 1, 2017 - October 7, 2025Bachelor of Arts in Business at IBAT College Dublin
January 1, 2023 - October 7, 2025Email Marketing Certification at HubSpot
January 1, 2024 - October 7, 2025Google Project Management Professional Certification at Google
January 1, 2025 - October 7, 2025Degree Fashion & Textile Design at Blue Crest College, Ghana
January 1, 2017 - January 9, 2026BA in Business at IBAT College, Dublin
January 1, 2023 - January 9, 2026Email Marketing Certification at HubSpot
January 1, 2024 - January 9, 2026Google Project Management Professional Certification at Google (Certifications)
January 1, 2025 - January 9, 2026Qualifications
Email Marketing Certification (HubSpot)
January 1, 2024 - October 7, 2025Google Project Management Professional Certification
January 1, 2025 - October 7, 2025Email Marketing Certification
January 1, 2024 - October 7, 2025Google Project Management Professional Certification
January 1, 2025 - October 7, 2025HubSpot Email Marketing Certification
January 1, 2024 - January 9, 2026Google Project Management Professional Certification
January 1, 2025 - January 9, 2026Industry Experience
Software & Internet, Media & Entertainment, Non-Profit Organization, Professional Services, Retail, Consumer Goods
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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