I am a Graphic Designer, Ecommerce Content Specialist with over 10 years of experience creating engaging visual content for online brands and businesses. In addition I also specialise in Digital Illustration. My background covers ecommerce, digital marketing, and content creation, where I have worked on website design, product imagery, email marketing assets, social media content, online merchandising, and brand campaigns. I combine creative design with a strong understanding of customer journeys, helping businesses create content that not only looks great but also drives engagement and sales. Alongside my ecommerce expertise, I am a skilled digital illustrator specialising in giftware, homeware, and stationery. I create charming, commercially focused artwork for products, prints, greetings cards, and licensed collections, with a particular passion for playful, family-friendly designs. Whether you need ecommerce graphics, marketing assets, product-focused content, or bespoke illustrations, I bring creativity, attention to detail, and a collaborative approach to every project.…

Shu89

I am a Graphic Designer, Ecommerce Content Specialist with over 10 years of experience creating engaging visual content for online brands and businesses. In addition I also specialise in Digital Illustration. My background covers ecommerce, digital marketing, and content creation, where I have worked on website design, product imagery, email marketing assets, social media content, online merchandising, and brand campaigns. I combine creative design with a strong understanding of customer journeys, helping businesses create content that not only looks great but also drives engagement and sales. Alongside my ecommerce expertise, I am a skilled digital illustrator specialising in giftware, homeware, and stationery. I create charming, commercially focused artwork for products, prints, greetings cards, and licensed collections, with a particular passion for playful, family-friendly designs. Whether you need ecommerce graphics, marketing assets, product-focused content, or bespoke illustrations, I bring creativity, attention to detail, and a collaborative approach to every project.…

Available to hire

I am a Graphic Designer, Ecommerce Content Specialist with over 10 years of experience creating engaging visual content for online brands and businesses. In addition I also specialise in Digital Illustration.

My background covers ecommerce, digital marketing, and content creation, where I have worked on website design, product imagery, email marketing assets, social media content, online merchandising, and brand campaigns. I combine creative design with a strong understanding of customer journeys, helping businesses create content that not only looks great but also drives engagement and sales.

Alongside my ecommerce expertise, I am a skilled digital illustrator specialising in giftware, homeware, and stationery. I create charming, commercially focused artwork for products, prints, greetings cards, and licensed collections, with a particular passion for playful, family-friendly designs.

Whether you need ecommerce graphics, marketing assets, product-focused content, or bespoke illustrations, I bring creativity, attention to detail, and a collaborative approach to every project.

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Language

English
Fluent

Work Experience

Illustrator & Graphic Designer at Moonbean Designs
December 2, 2019 - April 30, 2026
Designed creative assets for marketing campaigns, and brand communications across web and social channels. Designed products and visuals that achieved 13 bestseller rankings on a handmade marketplace. Illustrated designs for greeting cards and children's art prints
Social Media & Website Graphic Designer at SRG Apparel
November 18, 2019 - May 30, 2020
Designed all visual assets for the website, email marketing and social media for 2 of their brands. Developed targeted website promotions and Meta Ad messaging, increasing product demand and resulting in two SKUs selling out. Copywriting of product descriptions, email marketing campaigns and social media posts. Led the end-to-end design of the website, developing UX-focused landing pages, product listings, and category pages to improve navigation and customer engagement.
Content Executive at Simon Jersey
March 8, 2018 - December 11, 2018
Retouch product imagery for web best practice (colour realism, swatch/image accuracy, sort order, image quality, etc) Work with the marketing, creative team and email manager to ensure all promotional activity features on the website in correlation with other social media and email campaigns. Suggest for content on site. Aiming to continually improve click through rates through banners and images. Product page creation and visual merchandising page categories. Copywriting on the site, taking into consideration keywords for SEO. Set up of new products online using CMS Magento and Visualsoft, ensuring best practice categorisation, features and product care info. Played an intergral role in the new website design and ensured all content and features were present and bug free. Launched Ebay and Amazon marketplaces for the brand.
Ecommerce & Creative Content Executive at Frock & Frill
December 9, 2013 - March 9, 2018
Designed and launched campaigns through digital means such as social media and email that increased sales revenue by 2.7%. This also helped create community engagement, traffic and conversions. Designed artwork for web banners, email marketing, social media, blog posts and print using Photoshop, Indesign and Illustrator. Oversaw product imagery and descriptions on Magento to make sure listings are consistent and clear. Analysed site performance and initiated improvements, including visual merchandising and creative changes. Planned the marketing strategy and promotions calendar to help website traffic growth, sales revenue, and segmenting email lists to improve click through rates and customer journey. Designed marketing materials for print and digital. Creative photography for social media posts and blog posts.

Education

Bachelor of Arts at University of Leeds
September 20, 2009 - June 3, 2012

Qualifications

Add your qualifications or awards here.