Michael Linton
Hi, I’m Michael Linton, a graphic designer who specializes in applying brand guardrails to keep creative work on-message.
About
Hi, I’m Michael Linton, a graphic designer who specializes in applying brand guardrails to keep creative work on-message. I excel at collaborating with stakeholders and external vendors, and I pride myself on delivering projects on time and beyond expectations.
Over my career, I’ve led packaging and branding initiatives for major retailers, built cohesive art directions for rebrands, and contributed to sustainability goals by reducing plastic footprints. I enjoy turning complex briefs into clear, compelling visuals.
- 22 years' experience
- Joined September 2025
Skills· 7
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Retail
- Manufacturing
- Professional Services
- Other
Work experience· 14 roles
Integrated Front-of-Pack (FOP) symbols and Canada logos into packaging designs, enhancing layouts for over 1,200 product SKUs and contributing to a 20% increase in consumer trust scores. Conceptualized and executed innovative layouts for over 40 No Name rebranding designs, modernizing brand recognition through cohesive art direction. Collaborated with the Assistant Creative Director and stakeholders to streamline the approval process, reducing project turnaround time by 30%. Supported corporate sustainability initiatives to shrink the company’s plastic footprint.
Integrated Front-of-Pack (FOP) symbols and Canada logos into packaging designs, enhancing layouts to over 1,200 product SKUs, leading to a 20% increase in consumer trust scores. Conceptualized and executed innovative layouts for over 40 No Name rebranding designs, modernizing brand recognition through cohesive art direction. Collaborated with the Assistant Creative Director and stakeholders to streamline the approval process, reducing project turnaround time by 30%. Supported corporate sustainability initiatives, advancing efforts to shrink the company’s plastic footprint.
Updated artwork to new vendor dielines, copy, nutrition tables and regulatory details across 300+ beverage labels with 100% accuracy, reducing error-related revisions. Quickly generated flawless press-ready creative that streamlined workflow, cutting turnaround time by an estimated 20%.
Education
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