Available to hire
Hi, I’m Michael Linton, a graphic designer who specializes in applying brand guardrails to keep creative work on-message. I excel at collaborating with stakeholders and external vendors, and I pride myself on delivering projects on time and beyond expectations.
Over my career, I’ve led packaging and branding initiatives for major retailers, built cohesive art directions for rebrands, and contributed to sustainability goals by reducing plastic footprints. I enjoy turning complex briefs into clear, compelling visuals.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Senior Freelance Designer at Loblaw Companies Limited
September 1, 2025 - September 24, 2025Integrated Front-of-Pack (FOP) symbols and Canada logos into packaging designs, enhancing layouts to over 1,200 product SKUs, leading to a 20% increase in consumer trust scores. Conceptualized and executed innovative layouts for over 40 No Name rebranding designs, modernizing brand recognition through cohesive art direction. Collaborated with the Assistant Creative Director and stakeholders to streamline the approval process, reducing project turnaround time by 30%. Supported corporate sustainability initiatives, advancing efforts to shrink the company’s plastic footprint.
Senior Freelance Adaptive Designer at MARKS (CVS PHARMACY)
June 1, 2024 - September 24, 2025Adapted packaging to support the launch Well Market brand, delivering compliant, shelf-ready designs. Quickly absorbed brand design systems and applied them across diverse SKUs within the portfolio. Partnered with regulatory, editorial, and design teams to meet strict deadlines.
Senior Freelance Adaptive Designer at MARKS (PEPSICO.)
December 1, 2024 - September 24, 2025Updated artwork to new vendor dielines, copy, nutrition tables and regulatory details across 300+ beverage labels with 100% accuracy, reducing error-related revisions. Quickly generated flawless press-ready creative that streamlined workflow, cutting turnaround time by an estimated 20%.
Senior Freelance Adaptive Designer at MARKS (CVS PHARMACY)
September 1, 2022 - September 24, 2025Developed high-quality CMYK print-ready files launching new cosmetic line and general household brand. Produced digital product renders with control of internal asset library. Applied adaptive design for One+Other cosmetic launch, contributing layouts to over 200 SKUs.
Creative Marketing Designer at MOLSON COORS BEVERAGE COMPANY (MCBC)
September 1, 2019 - September 24, 2025Led MCBC national and regional projects with focus on meeting deliverables. Developed creative for a portfolio of over 12 brands ensuring brand continuity across print, digital and experiential campaigns. Promoted to Lead Creative Marketing Designer for Western Canada, overseeing retail channels. Fused MCBC brands to major league sport organizations (Maple Leafs Sports and Entertainment, NBA, CFL, MLB). Applied customer insights and analytics to design strategies.
Junior Graphic Designer at MILLENNIUM DESIGNS AND STRATEGIC PROMOTIONS INC.
January 1, 2003 - September 24, 2025Designed print material for marketing promotions and campaigns. Cataloged courier services, maintained project docket system. Developed storyboards and mockup material for client presentations. Responsible for shipping and receiving mail, parcels, contestant prize packs and merchandise. Reception, general office duties.
Customer Service Representative at LIQUOR CONTROL BOARD OF ONTARIO (LCBO)
March 1, 2011 - September 24, 2025Responded to customer inquiries with elite product knowledge; consistently recognized by customers for helpful and positive interactions. Managed point-of-sale registers and responsible for bank deposits. Stocked shelves, warehouse, received shipments and supported inventory management. Proficient with Raymond Reach-Fork truck, product scanners, scrap baling press machine.
Senior Freelance Designer at Loblaw Companies Limited
September 1, 2025 - September 24, 2025Integrated Front-of-Pack (FOP) symbols and Canada logos into packaging designs, enhancing layouts for over 1,200 product SKUs and contributing to a 20% increase in consumer trust scores. Conceptualized and executed innovative layouts for over 40 No Name rebranding designs, modernizing brand recognition through cohesive art direction. Collaborated with the Assistant Creative Director and stakeholders to streamline the approval process, reducing project turnaround time by 30%. Supported corporate sustainability initiatives to shrink the company’s plastic footprint.
Senior Freelance Adaptive Designer at Marks (CVS Pharmacy)
June 1, 2024 - September 24, 2025Adapted packaging to support the launch Well Market brand, delivering compliant, shelf-ready designs. Quickly absorbed brand design systems and applied them across diverse SKUs within the portfolio. Partnered with regulatory, editorial, and design teams to meet strict deadlines.
Senior Freelance Adaptive Designer at Marks ( PepsiCo. )
December 1, 2024 - September 24, 2025Updated artwork to new vendor dielines, copy, nutrition tables and regulatory details across 300+ beverage labels with 100% accuracy, reducing error-related revisions. Quickly generated flawless press-ready creative that streamlined workflow, cutting turnaround time by an estimated 20%.
Senior Freelance Adaptive Designer at Marks (CVS Pharmacy)
September 1, 2022 - September 24, 2025Developed high-quality CMYK print-ready files launching new cosmetic line and general household brand. Produced digital product renders with control of internal asset library. Applied adaptive design for One+Other cosmetic launch, contributing layouts to over 200 SKUs.
Creative Marketing Designer at Molson Coors Beverage Company (MCBC)
September 1, 2019 - September 24, 2025Led MCBC national and regional projects with focus on meeting deliverables. Developed creative for a portfolio of over 12 brands ensuring brand continuity across print, digital and experiential campaigns. Promoted to Lead Creative Marketing Designer for Western Canada, overseeing retail channels. Fused MCBC brands to major league sport organizations and applied customer insights and analytics to design strategies.
Junior Graphic Designer at Millennium Designs and Strategic Promotions Inc.
January 1, 2003 - September 24, 2025Designed print material for marketing promotions and campaigns. Cataloged courier services, maintained project docket system. Developed storyboards and mockups for client presentations. Responsible for shipping and receiving mail, parcels, contestant prize packs and merchandise; performed receptionist and general office duties.
Customer Service Representative at Liquor Control Board of Ontario (LCBO)
March 1, 2011 - September 24, 2025Responded to customer inquiries with elite product knowledge. Recognized by customers for helpful and positive interactions. Managed point-of-sale registers and bank deposits. Stocked shelves, warehouse, received shipments and supported inventory management. Proficient with Raymond Reach-Fork truck, product scanners, and scrap baling press machine.
Education
Diploma in Computer Graphics and Design at International Academy of Design and Technology
January 11, 2030 - September 24, 2025Ontario Secondary School Diploma at Turner Fenton Secondary School
January 11, 2030 - September 24, 2025Diploma in Computer Graphics and Design at International Academy of Design and Technology
January 11, 2030 - September 24, 2025Ontario Secondary School Diploma at Turner Fenton Secondary School
January 11, 2030 - September 24, 2025Qualifications
Industry Experience
Media & Entertainment, Retail, Manufacturing, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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