Hi, I'm Alice Zanella, a dynamic marketing professional with hands-on experience in digital marketing, social media, and brand communications. I enjoy turning ideas into clear, compelling campaigns—from concept to content creation, calendar planning, and brand storytelling for startups and fashion brands. Driven by curiosity and collaboration, I aim to deepen my skills in communication and marketing in line with my studies. I’m passionate about art, culture, sustainability, and I bring a careful, proactive approach, creativity, and strong organizational and problem-solving abilities to every project.

Alice Zanella

Hi, I'm Alice Zanella, a dynamic marketing professional with hands-on experience in digital marketing, social media, and brand communications. I enjoy turning ideas into clear, compelling campaigns—from concept to content creation, calendar planning, and brand storytelling for startups and fashion brands. Driven by curiosity and collaboration, I aim to deepen my skills in communication and marketing in line with my studies. I’m passionate about art, culture, sustainability, and I bring a careful, proactive approach, creativity, and strong organizational and problem-solving abilities to every project.

Available to hire

Hi, I’m Alice Zanella, a dynamic marketing professional with hands-on experience in digital marketing, social media, and brand communications. I enjoy turning ideas into clear, compelling campaigns—from concept to content creation, calendar planning, and brand storytelling for startups and fashion brands.

Driven by curiosity and collaboration, I aim to deepen my skills in communication and marketing in line with my studies. I’m passionate about art, culture, sustainability, and I bring a careful, proactive approach, creativity, and strong organizational and problem-solving abilities to every project.

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Language

Italian
Fluent
English
Advanced
French
Beginner

Work Experience

Impiegata Ufficio Marketing at Gruppo Morini - Bologna
February 1, 2026 - Present
Gestione di vari brand automobilistici; progettazione editoriale, ideazione e realizzazione contenuti social; pubblicazione di storie, post, reel; collaborazione con videomaker e grafici; gestione contenuti pubblicitari su radio, eventi e showroom; programmazione e gestione di eventi, showroom e spazi.
Web & Digital Media Assistant / Marketing Operativo e Digitale at FRSN srl
September 20, 2023 - Present
Ufficio Digitale: addetta Web e Digital Media; sviluppo contenuti, blog, social media, campagne pubblicitarie, email marketing e attività di promozione; supporto alle attività di comunicazione e lancio di brand.
Amministrativa / Front Office & Back Office
September 1, 2023 - September 25, 2025
Gestione amministrativa, supporto commerciale, servizio clienti; promozione di prodotti assicurativi; gestione contenuti e attività di back office.
Digital Marketing & Communications Manager at FRSN Srl
October 20, 2020 - July 20, 2025
Sviluppo strategico della comunicazione per il lancio del brand di calzature FRSN. Sviluppo dei concept legati alle campagne promozionali. Definizione del calendario legato ai canali digitali del brand e realizzazione dei contenuti. Preparazione e definizione del brand manual al fine di presentare la startup a Business Angel o possibili investitori.
Administrative Assistant / Office Support at Azienda Assicurazioni - Bologna
July 20, 2020 - September 20, 2023
Gestione amministrativa e supporto commerciale di front office e back office. Servizio clienti. Promozione e erogazione di prodotti finanziari assicurativi.

Education

Laurea Triennale in Scienze e Tecnologie della Comunicazione at Università degli Studi di Ferrara
January 1, 2012 - January 1, 2015
Laurea Magistrale in Comunicazione Pubblica e d'Impresa (Compass) at Università di Bologna
January 1, 2016 - January 1, 2018
Laurea Triennale in Scienze e Tecnologie della Comunicazione at Università di Ferrara
January 1, 2012 - January 1, 2015
Laurea Magistrale in Comunicazione Pubblica e d'Impresa (Compass) at Università di Bologna
January 1, 2016 - January 1, 2018
ISIP MBA - Project Management at Istituto Italiano di Project Management
January 1, 2019 - July 1, 2026

Qualifications

Laurea Magistrale in Comunicazione Pubblica e d'Impresa (Compass)
January 1, 2016 - January 1, 2018
Laurea Triennale in Scienze e Tecnologie della Comunicazione
January 1, 2012 - January 1, 2015
ISIP MBA - Project Management
January 1, 2019 - July 1, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Retail