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I'm Marianna Barracane, a digital marketing strategist specializing in SEO and content across media, technology, and e-commerce. I’m passionate about continuous learning and staying ahead of evolving digital trends. With a strong analytical mindset and creative problem-solving, I translate data into actionable improvements in brand visibility and user engagement. I'm a collaborative team player who thrives in diverse, multicultural environments and enjoys building meaningful partnerships.…I'm Marianna Barracane, a digital marketing strategist specializing in SEO and content across media, technology, and e-commerce. I’m passionate about continuous learning and staying ahead of evolving digital trends. With a strong analytical mindset and creative problem-solving, I translate data into actionable improvements in brand visibility and user engagement. I'm a collaborative team player who thrives in diverse, multicultural environments and enjoys building meaningful partnerships.

Marianna Barracane

Digital Marketer, Content Strategist, SEO Expert, +2

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I'm Marianna Barracane, a digital marketing strategist specializing in SEO and content across media, technology, and e-commerce. I’m passionate about continuous learning and staying ahead of evolving digital trends. With a strong analytical mindset and creative problem-solving, I translate data into actionable improvements in brand visibility and user engagement. I'm a collaborative team player who thrives in diverse, multicultural environments and enjoys building meaningful partnerships.…I'm Marianna Barracane, a digital marketing strategist specializing in SEO and content across media, technology, and e-commerce. I’m passionate about continuous learning and staying ahead of evolving digital trends. With a strong analytical mindset and creative problem-solving, I translate data into actionable improvements in brand visibility and user engagement. I'm a collaborative team player who thrives in diverse, multicultural environments and enjoys building meaningful partnerships.

Available to hire

I’m Marianna Barracane, a digital marketing strategist specializing in SEO and content across media, technology, and e-commerce. I’m passionate about continuous learning and staying ahead of evolving digital trends.

With a strong analytical mindset and creative problem-solving, I translate data into actionable improvements in brand visibility and user engagement. I’m a collaborative team player who thrives in diverse, multicultural environments and enjoys building meaningful partnerships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Italian

Fluent

English

Fluent

French

Advanced

Spanish; Castilian

Advanced

German

Intermediate

Portuguese

Intermediate

Swedish

Intermediate

Work Experience

Head of Content at Hearst Magazines Italia

July 1, 2024 - September 25, 2025

Developed and executed content strategies for eight lifestyle publications, contributing to a 70% year-over-year increase in organic traffic. Led cross-functional teams of 40+ members to deliver integrated marketing campaigns. Enhanced user engagement by 55% through multi-channel optimization. Built strategic partnerships for affiliate marketing and brand-content initiatives. Researched and implemented emerging SEO techniques and editorial best practices.

Digital Marketing Instructor at SUSPI, University of Applied Sciences

May 1, 2024 - September 25, 2025

Shared knowledge in digital marketing, SEO, branding, and analytics with 100+ students and strategists. Developed curriculum materials and conducted hands-on workshops. Demonstrated commitment to lifelong learning by staying updated with industry developments.

Digital Marketing Consultant at Andergroup SA / GoodCode GmbH

April 1, 2022 - September 25, 2025

Implemented CRM workflows and funnel strategies using HubSpot and Salesforce. Coordinated web redesign projects and localization across four languages. Enhanced user experience through strategic content optimization.

Content Marketing Specialist at Alfemminile.com

December 1, 2020 - September 25, 2025

Achieved 60% traffic growth during challenging market conditions. Cultivated influencer relationships and brand collaborations. Expanded affiliate marketing revenue streams.

Account Executive / Social Media Coordinator / Hotel Receptionist / Singer & Presenter at Various Organizations

December 31, 2018 - September 25, 2025

Early career development across industries, building strong work ethic and adaptability.