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Valerie Chong Huiwen is a results-driven Operations and Marketing Leader with extensive experience in driving business growth, operational excellence, and strategic marketing initiatives. She excels at leading high-performing teams, nurturing client relationships, and delivering innovative solutions that optimize business performance. She is adept at leveraging leadership, analytical, and marketing strategy skills to contribute to impactful roles in operations, marketing, or business management. She mentors and guides across-functional teams, provides hands-on training and coaching to new hires, and ensures consistency in performance and alignment with organizational goals. Valerie has a proven track record of managing high-profile client accounts, fostering long-term relationships, and delivering excellent service. She collaborates closely with senior leadership to shape expansion strategies, foster innovation, and strengthen market positioning while maintaining a focus on measurable ROI and sustainable growth.…Valerie Chong Huiwen is a results-driven Operations and Marketing Leader with extensive experience in driving business growth, operational excellence, and strategic marketing initiatives. She excels at leading high-performing teams, nurturing client relationships, and delivering innovative solutions that optimize business performance. She is adept at leveraging leadership, analytical, and marketing strategy skills to contribute to impactful roles in operations, marketing, or business management. She mentors and guides across-functional teams, provides hands-on training and coaching to new hires, and ensures consistency in performance and alignment with organizational goals. Valerie has a proven track record of managing high-profile client accounts, fostering long-term relationships, and delivering excellent service. She collaborates closely with senior leadership to shape expansion strategies, foster innovation, and strengthen market positioning while maintaining a focus on measurable ROI and sustainable growth.

Valerie Chong Huiwen

Growth Marketer, Product Marketer, Marketing Strategist, +3

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Valerie Chong Huiwen is a results-driven Operations and Marketing Leader with extensive experience in driving business growth, operational excellence, and strategic marketing initiatives. She excels at leading high-performing teams, nurturing client relationships, and delivering innovative solutions that optimize business performance. She is adept at leveraging leadership, analytical, and marketing strategy skills to contribute to impactful roles in operations, marketing, or business management. She mentors and guides across-functional teams, provides hands-on training and coaching to new hires, and ensures consistency in performance and alignment with organizational goals. Valerie has a proven track record of managing high-profile client accounts, fostering long-term relationships, and delivering excellent service. She collaborates closely with senior leadership to shape expansion strategies, foster innovation, and strengthen market positioning while maintaining a focus on measurable ROI and sustainable growth.…Valerie Chong Huiwen is a results-driven Operations and Marketing Leader with extensive experience in driving business growth, operational excellence, and strategic marketing initiatives. She excels at leading high-performing teams, nurturing client relationships, and delivering innovative solutions that optimize business performance. She is adept at leveraging leadership, analytical, and marketing strategy skills to contribute to impactful roles in operations, marketing, or business management. She mentors and guides across-functional teams, provides hands-on training and coaching to new hires, and ensures consistency in performance and alignment with organizational goals. Valerie has a proven track record of managing high-profile client accounts, fostering long-term relationships, and delivering excellent service. She collaborates closely with senior leadership to shape expansion strategies, foster innovation, and strengthen market positioning while maintaining a focus on measurable ROI and sustainable growth.

Available to hire

Valerie Chong Huiwen is a results-driven Operations and Marketing Leader with extensive experience in driving business growth, operational excellence, and strategic marketing initiatives. She excels at leading high-performing teams, nurturing client relationships, and delivering innovative solutions that optimize business performance. She is adept at leveraging leadership, analytical, and marketing strategy skills to contribute to impactful roles in operations, marketing, or business management.

She mentors and guides across-functional teams, provides hands-on training and coaching to new hires, and ensures consistency in performance and alignment with organizational goals. Valerie has a proven track record of managing high-profile client accounts, fostering long-term relationships, and delivering excellent service. She collaborates closely with senior leadership to shape expansion strategies, foster innovation, and strengthen market positioning while maintaining a focus on measurable ROI and sustainable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Malay

Fluent

Chinese

Fluent

Work Experience

Senior Marketing & Business Operations Manager at Bridge Marketing

April 1, 2023 - Present

Spearheaded the design and implementation of SOPs to streamline workflows, developed comprehensive media strategies for B2B and B2C verticals, and led strategic initiatives to optimize business performance, profitability, and client engagement. Mentored cross-functional teams, built long-term client relationships, and collaborated with senior leadership to shape expansion strategies. Achieved Google Officially Certified First Level Agent status and recognition as YouTube’s Official Preferred Service Provider. Onboarded and retained 100% of new clients, managed advertising projects with ad spend over USD 1 million in 2024, and delivered measurable ROI and sustainable growth.

Team Leader (Google Ads Campaign Specialist) at TD CX Sdn. Bhd.

March 31, 2023 - September 25, 2025

Directed in-depth business analyses to identify operational gaps and design effective solutions, contributed to CRM interface design, and led the development of data-driven campaigns. Led a sub-team for project execution (including university-level events), presented findings to senior management and the CEO, and delivered timely, scalable solutions. Monitored currency markets and executed trading strategies to generate profits through data-driven decisions.

Team Leader & Digital Marketing Specialist

January 31, 2021 - September 25, 2025

Led team operations, delivered in-depth market analyses, and drove digital marketing initiatives to support business growth. Facilitated coaching for new hires, delivered ongoing training, and ensured consistency in performance against KPIs. Coordinated university-level events and presented findings and solutions to senior management and the CEO.

Sales Lead

August 31, 2018 - September 25, 2025

Consistently achieved sales targets, conducted client briefings, and provided after-sales support to maintain high customer satisfaction and loyalty. Tailored advertising solutions to a diverse client base and collaborated with leadership to deliver optimal ROI.

Senior Marketing & Business Operations Manager at Bridge Marketing, Australia

April 1, 2023 - November 24, 2025

Led and shaped marketing and operations strategy for Bridge Marketing, driving business growth and operational efficiency. Developed comprehensive media strategies across B2B and B2C verticals, managed high-profile client accounts, and achieved ROI targets. Implemented SOPs to streamline workflows, mentored cross-functional teams, and partnered with senior leadership to expand market presence. Played central role in achieving Google Official Certified First Level Agent status and recognition as YouTube’s Official Preferred Service Provider. Onboarded and retained 100% of new clients, ensuring smooth transitions and consistent satisfaction. Drove Google Ads spend growth by over 30% in Q4 2022 and expanded the team size by more than 100% between 2021 and 2023, enabling scalable growth.

Team Leader & Digital Marketing Specialist at TD CX Sdn. Bhd., Malaysia

January 31, 2021 - January 31, 2021

Directed and supervised a 12-member campaigns specialist team, setting clear goals and implementing strategies that enabled the team to achieve key performance indicators. Delegated weekly tasks tailored to team strengths, fostered productivity, and delivered ongoing training including weekly 'Performance War Room' sessions. Oversaw daily operations, monitored campaign execution, and ensured timely delivery of projects while maintaining high quality and efficiency. Prepared regular progress reports for management and supported cross-functional collaboration to resolve operational challenges.

Business Analyst cum Investment Trader at Signature Module Sdn. Bhd., Malaysia

March 31, 2019 - March 31, 2019

Conducted in-depth business analyses to identify operational gaps and design effective solutions, contributing to CRM interface design and process improvements. Led market research on emerging business opportunities, preparing proposals to support expansion into new markets. Led sub-team for project execution, including organizing university-level events, while presenting findings and solutions to senior management. Monitored currency markets, executed buy/sell strategies on currency pairs, and generated profits for the company through data-driven trading decisions.

Sales Lead at Technical Expertise Sdn. Bhd.

August 31, 2018 - August 31, 2018

Directed a sub-team for project execution, including organizing university-level events, while presenting findings and solutions to senior management and the CEO. Managed SEO & Analytics Tools Advertising Platforms: Google Tag Manager, Google Ads, SEMrush, Google Analytics. Delivered presentations and collaborated with leadership teams to resolve operational challenges. Monitored currency markets, executed buy/sell strategies on currency pairs, and generated profits for the company through data-driven trading decisions.

Business Analyst cum Investment Trader at Real Tech Sdn. Bhd.

January 31, 2021 - January 31, 2021

Conducted in-depth business analyses to identify operational gaps, contributed to CRM interface design, performed market research, prepared expansion proposals, led a sub-team for project execution, organized university-level events, and presented findings to senior management and the CEO. Monitored currency markets and trading decisions to generate profits for the company.

Campaign Specialist Team Lead at TD CX Sdn. Bhd.

March 31, 2023 - March 31, 2023

Directed and supervised a 12-member campaign specialist team, setting clear goals and implementing strategies to achieve KPIs. Developed and executed comprehensive media strategies across B2B and B2C verticals; managed high-profile client accounts and built long-term relationships.

Operations Manager cum Senior Marketing Manager at TD CX Sdn. Bhd.

April 1, 2023 - November 24, 2025

Developed, planned, and executed comprehensive media strategies across B2B and B2C verticals, ensured ROI, oversaw client accounts, mentored cross-functional teams, and strengthened market positioning. Achievements include Google Official Certified First Level Ad status, onboarding and retaining 100% of new clients, and managing ad spend over USD 1 million in 2024.

Senior Marketing & Business Operations Manager at Bridge Marketing

March 31, 2023 - March 31, 2023

Led a high-performing marketing team and supervised day-to-day operations across campaigns. Developed and executed media strategies for B2B and B2C verticals, improving productivity and ROI. Mentored cross-functional team members, trained new hires, and managed high-profile client accounts as the main point of contact. Collaborated with senior leadership on expansion and market positioning; contributed to Google Official Certified First Level Agent status and YouTube’s Official Preferred Service Provider recognition. Drove 30%+ Google Ads spend growth in Q4 2022 and expanded team size by over 100% from 2021 to 2023, enabling scalable business growth.

Operations Manager cum Senior Marketing Manager at TD CX Sdn. Bhd.

January 31, 2021 - January 31, 2021

Directed and supervised a 12-member campaigns specialist team, setting clear goals and implementing strategies to achieve KPIs. Delegated weekly tasks to maximize team strengths, delivered ongoing training and coaching (including weekly Performance War Room sessions), oversaw daily operations, monitored campaign execution, and ensured timely delivery with high quality. Prepared regular progress reports for management and led initiatives to resolve operational challenges. Honored with New Rising Team Leader Award (2022). Drove Google Ads spend growth and expanded team capacity to support business growth and scalability.

Sales Lead at Signature Module Sdn. Bhd.

August 31, 2018 - August 31, 2018

Consistently achieved and exceeded monthly and annual sales targets, earning recognition as Top Sales Performer for two consecutive months. Conducted face-to-face sales presentations and tailored product demonstrations to customer needs, addressing inquiries promptly and providing after-sales support to maintain high customer satisfaction and loyalty.

Team Leader & Digital Marketing Specialist at TD CX Sdn. Bhd.

April 1, 2019 - January 1, 2021

Directed and supervised a 12-member campaign specialist team, setting clear goals and implementing strategies that enabled the team to achieve key performance indicators. Delegated weekly tasks tailored to individual team members’ strengths and skill sets, fostering productivity and maximizing team contributions. Delivered ongoing training and coaching, including weekly one-on-one Performance War Room sessions to strengthen individual capabilities and team performance. Oversaw daily operations, monitored campaign execution, and ensured timely delivery of projects while maintaining high standards of quality and efficiency. Prepared and distributed regular progress reports for management, highlighting project milestones and performance outcomes. Honored with the New Rising Team Leader Award (2022) for exceptional leadership and results delivery.

Sales Leader at SigNature Module Sdn. Bhd.

June 1, 2017 - August 1, 2018

Consistently achieved and exceeded monthly and annual sales targets, securing recognition as the Top Sales Performer for two consecutive months. Conducted face-to-face sales presentations, tailored product demonstrations to customer needs, and built trust through consultative selling. Addressed customer inquiries promptly, managed product issues, and provided after-sales support to maintain strong customer satisfaction and loyalty.

Business Analyst cum Investment Trader at Trial Tech Sdn. Bhd.

August 1, 2018 - March 1, 2019

Conducted in-depth business analyses to identify operational gaps and design effective solutions, contributing to CRM interface design improvements. Led a sub-team for project execution, organized university-level events, and presented findings to senior management and the CEO. Monitored currency markets, executed buy/sell strategies on currency pairs, and generated profits for the company through data-driven trading decisions.