I'm Marta Barceló, a Senior Art Director with extensive experience leading high-impact creative projects for national and international brands across agency, corporate and freelance settings. I specialize in visual conceptualization, creative territories and scalable visual systems applied to multichannel communication, ensuring brand consistency and strategic alignment. I blend strong creative judgment with strategic vision, integrating AI tools to support ideation and execution while maintaining craftsmanship, visual quality and purposeful creative direction. My background includes early team leadership and operational management in retail and agency environments, building solid foundations in organization, efficiency and financial accountability. I love collaborating with cross-functional teams, translating concepts into agile production pipelines, and delivering on-brand creative outputs for premium brands such as Loewe, Subaru, Prosegur, Merkal, Grupo Cortefiel, UAX and Vivus, among others.…

Marta Barceló

I'm Marta Barceló, a Senior Art Director with extensive experience leading high-impact creative projects for national and international brands across agency, corporate and freelance settings. I specialize in visual conceptualization, creative territories and scalable visual systems applied to multichannel communication, ensuring brand consistency and strategic alignment. I blend strong creative judgment with strategic vision, integrating AI tools to support ideation and execution while maintaining craftsmanship, visual quality and purposeful creative direction. My background includes early team leadership and operational management in retail and agency environments, building solid foundations in organization, efficiency and financial accountability. I love collaborating with cross-functional teams, translating concepts into agile production pipelines, and delivering on-brand creative outputs for premium brands such as Loewe, Subaru, Prosegur, Merkal, Grupo Cortefiel, UAX and Vivus, among others.…

Available to hire

I’m Marta Barceló, a Senior Art Director with extensive experience leading high-impact creative projects for national and international brands across agency, corporate and freelance settings. I specialize in visual conceptualization, creative territories and scalable visual systems applied to multichannel communication, ensuring brand consistency and strategic alignment. I blend strong creative judgment with strategic vision, integrating AI tools to support ideation and execution while maintaining craftsmanship, visual quality and purposeful creative direction.

My background includes early team leadership and operational management in retail and agency environments, building solid foundations in organization, efficiency and financial accountability. I love collaborating with cross-functional teams, translating concepts into agile production pipelines, and delivering on-brand creative outputs for premium brands such as Loewe, Subaru, Prosegur, Merkal, Grupo Cortefiel, UAX and Vivus, among others.

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Skills

Experience Level

Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Sr. Art Director / Sr. Graphic Designer at RK PEOPLE
January 1, 2012 - Present
Extensive experience in 360° creative campaigns, covering concept development, design, and art direction for brands such as Loewe, Subaru, Vivus, Prosegur, Merkal, Let’s Bot, Grupo Cortefiel, Lander Urquijo, UAX, and Dunkin Coffee, among others. Art direction for commercials and photoshoots (fashion and product): concept development, scouting, and team coordination. Branding and rebranding: logos, visual identity, and brand books. Web design with a UX-focused and responsive approach. Content creation for social media and digital campaigns. Design of CRM assets, newsletters, media plans, OOH, and digital displays. Creative use of AI tools (Midjourney, Firefly, ChatGPT Pro, Sora, Freepik) for visuals and mockups.
Trainee Art Director at TANTA COMUNICACIÓN
December 31, 2012 - September 25, 2025
Web design and development (HTML5 & CSS3). Clients: Vitaldent, Travel Club, Avis.
Accounting Manager at BARCELO ARQUITECTOS ASOCIADOS
December 31, 2011 - September 25, 2025
Full management of accounting processes and financial planning.
Store & Admin Manager at BARCELO MODA INFANTIL
December 31, 2011 - September 25, 2025
Store management and team leadership. Accounting management, purchasing supervision, and product strategy.
Trainee Art Director at TANTA COMUNICACIÓN
January 1, 2011 - December 31, 2011
Web design and development (HTML5 & CSS3). Clients: Vitaldent, Travel Club, Avis.
Jr. Art Director / Graphic Designer at REVOLUTION PUBLICIDAD
January 1, 2011 - December 31, 2012
Visual conceptualization and design of advertising materials (digital and print), newsletters, and websites. Clients: Ecovidrio, Prosegur, UAX, Gocco, Time Out.
Accounting Manager at BAB ARQUITECTOS ASOCIADOS
January 1, 2007 - December 31, 2011
Full management of accounting processes and financial planning.
Store & Admin Manager at BARCELO MODA INFANTIL
January 1, 2007 - December 31, 2011
Store management and team leadership. Accounting management, purchasing supervision, and product strategy.
Freelance Sr. Art Director/Graphic Designer at Freelance / Self-employed
May 1, 2025 - Present
Art direction + design: visual conceptualization, creative territory, look & feel, KVs and scalable visual narratives across multiple formats (social, digital, editorial, print, OOH/DOOH and presentations), including global toolkit development and local adaptation. Collaborations with agencies such as Inusually and Making Known; clients: Universidad Francisco de Vitoria, the Spanish Ministry of Health, Acercanza Consulting and PRAN. Remote and hybrid coordination. Creative AI integration (ChatGPT Pro, Gemini, Midjourney, Adobe Firefly, Sora and Nano Banana) for visual research, ideation and mockup generation, accelerating processes without losing judgement or craft.
Jr. Art Director/Graphic Designer at REVOLUTION PUBLICIDAD
January 1, 2011 - January 1, 2012
Visual conceptualization and design of advertising materials (digital and print), newsletters, and websites. Clients: Ecovidrio, Prosegur, UAX, Gocco, Time Out.
Sr. Art Director/Sr. Graphic Designer at RK PEOPLE
January 1, 2012 - April 1, 2025
Art direction + design for top brands (Loewe, Subaru, Vivus, Prosegur, Merkal, Grupo Cortefiel, UAX, etc.). Fashion & retail shoots: concept, scouting, location/model selection and team coordination. Branding + SoMe + agile shoots: visual strategy, production, coordination and identity systems. Digital & print: UX/responsive web, CRM / newsletters / banners and OOH / DOOH / screens.
Sr. Art Director/Graphic Designer at Freelance
May 1, 2025 - Present
Art direction + design: visual conceptualization, creative territory, look & feel, KVs and scalable visual narratives across multiple formats (social, digital, editorial, print, OOH/DOOH and presentations), including global toolkit development and local adaptation. Collaborations with agencies such as InUsually and Making Known; clients: Universidad Francisco de Vitoria, the Spanish Ministry of Health, Acercanza Consulting and PRAN. Remote and hybrid coordination. Creative AI integration (ChatGPT Pro, Gemini, Midjourney, Adobe Firefly, Sora and Nano Banana) for visual research, ideation and mockup generation, accelerating processes without losing judgement or craft.
Freelance Sr. Art Director/Graphic Designer at Freelance
May 1, 2025 - Present
Art direction + design: visual conceptualization, creative territory, look & feel, KVs and scalable visual narratives across multiple formats (social, digital, editorial, print, OOH/DOOH and presentations), including global toolkit development and local adaptation. Collaborations with agencies such as Inusually and Making Known; clients: Universidad Francisco de Vitoria, the Spanish Ministry of Health, Acercanza Consulting and PRAN. Remote and hybrid coordination. Creative AI integration (ChatGPT Pro, Gemini, Midjourney, Adobe Firefly, Sora and Nano Banana) for visual research, ideation and mockup generation, accelerating processes without losing judgement or craft.
Senior Art Director at Independent Projects
January 1, 2019 - Present
Lead creative projects and visual systems for national and international brands across agency, corporate and freelance settings. Develop brand concepts, visual identities, and scalable design systems; collaborate with marketing, product, and development teams; integrate AI tools to support ideation and production while upholding craft and quality.
Art Director / Graphic Designer at RK People, Madrid
January 1, 2011 - January 1, 2012
Art direction and graphic design for branding and retail projects; developed visual concepts, brand storytelling, and campaigns; collaborated with cross-functional teams to deliver integrated design solutions.
Art Direction Intern at Revolution Publicidad (Advertising Agency), Madrid
January 1, 2011 - December 31, 2011
Supported art direction and creative teams on campaigns; contributed to visual concepts, branding, and multi-channel materials.
Art Director / Graphic Designer at Revolución Publicidad
January 1, 2011 - December 31, 2012
Contributed to branding, retail and advertising campaigns; created visual identities, design systems and assets; coordinated studio production and external teams.
Art Direction Intern at Revolución Publicidad
January 1, 2011 - December 31, 2011
Supported senior art directors with concept development, layout and asset creation; learned brand storytelling and production workflows.

Education

Professional Degree in Graphic Design and Audiovisual Communication with Specialization in Art Direction (TDC) at CICE – Professional School of New Technologies, Madrid
January 11, 2030 - January 1, 2011
Diploma in Business Administration at Universidad San Pablo CEU, Madrid
January 11, 2030 - September 25, 2025
Professional Degree in Graphic Design and Audiovisual Communication with Specialization in Art Direction (TDC) at CICE – Professional School of New Technologies, Madrid
January 11, 2030 - January 1, 2011
Diploma in Business Administration at Universidad San Pablo CEU, Madrid
January 11, 2030 - January 15, 2026
Professional Degree in Graphic Design and Audiovisual Communication with Specialization in Art Direction (TDC) at CICE – Professional School of New Technologies, Madrid
January 11, 2030 - January 1, 2011
Diploma in Business Administration at Universidad San Pablo CEU, Madrid
January 11, 2030 - January 15, 2026
Professional Degree in Graphic Design and Audiovisual Communication with Specialization in Art Direction (TDC) at CICE – Professional School of New Technologies, Madrid
January 11, 2030 - January 1, 2011
Diploma in Business Administration at Universidad San Pablo CEU, Madrid
January 11, 2030 - January 15, 2026
Graphic Design & Audio Visual Communication, specialization in Art Direction at CICE – School of New Technologies, Madrid
January 11, 2030 - January 1, 2011
Bachelor’s degree coursework in Graphic Design (3 academic years) at San Pablo CEU University, Madrid
January 11, 2030 - February 9, 2026
Coursework toward Bachelor's degree at CICE – School of New Technologies, Madrid
January 11, 2030 - December 31, 2011
Undergraduate studies (214.5 ECTS completed; Final-year subjects completed with honors) at San Pablo CEU University, Madrid
January 11, 2030 - February 9, 2026

Qualifications

First Certificate in English (B2)
January 11, 2030 - January 1, 2005
First Certificate in English (FCE) – B2
January 11, 2030 - January 1, 2005
First Certificate in English (B2)
January 11, 2030 - January 1, 2005
First Certificate in English (B2)
January 1, 2005 - January 15, 2026
Bachelor’s degree coursework (3 academic years) in Graphic Design & Art Direction
January 11, 2030 - February 9, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education

Skills

Experience Level