From an early age, I have been fascinated by how visuals and words tell stories and evoke emotions. This passion has guided my 20+ year career in the creative and marketing fields. I specialize in people-focused, design-driven strategies to enhance brands, foster growth, and create a lasting impact.

Virginia Kollarou

From an early age, I have been fascinated by how visuals and words tell stories and evoke emotions. This passion has guided my 20+ year career in the creative and marketing fields. I specialize in people-focused, design-driven strategies to enhance brands, foster growth, and create a lasting impact.

Available to hire

From an early age, I have been fascinated by how visuals and words tell stories and evoke emotions. This passion has guided my 20+ year career in the creative and marketing fields. I specialize in people-focused, design-driven strategies to enhance brands, foster growth, and create a lasting impact.

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Language

English
Fluent
Greek, Modern
Fluent
Spanish; Castilian
Advanced

Work Experience

Global Creative & Art Director at PeopleCert
November 1, 2023 - September 25, 2025
Led creative strategy and brand initiatives globally; directed rebranding and multi-channel campaigns; managed a 15-member creative team across 3 continents; achieved a 40% increase in digital traffic, 35% ROI boost, and 20% rise in customer acquisition and retention.
Founder & Creative Director at Artfish
September 1, 2015 - September 25, 2025
Founded and led Artfish, delivering strategic brand design and storytelling services; built and managed cross-functional teams; delivered campaigns for major brands including P&G, Wella, Texaco, and Hellenic Bank; driven client revenue growth through design-led digital transformation and campaign innovation; increased engagement through UX-informed branding.
Creative Director at REDD
January 1, 2002 - September 25, 2025
Led creative strategy and campaign execution for FMCG, luxury, and retail brands. Increased client sales by 27% through targeted visual storytelling and campaign design.
Creative Director at Netcompany
December 1, 2023 - Present
Leading design for the EU Commission’s Digital Citizens Platform and European Train Ticketing System; architecting brand and UX frameworks to enhance accessibility, streamline user journeys, and increase adoption rates.
Art Direction - Graphic Design at Netcompany
October 15, 2024 - Present
Directing artworks and visuals for European projects, including the European Citizens Online Platform and Ticketing System in European Trains. Managing projects from conception to completion, ensuring alignment with European Union objectives.
Creative and Art Direction at Self-employed
October 30, 2023 - September 25, 2025
Led a team of 15 professionals, overseeing brand identity and multi-channel campaigns. Boosted brand awareness and engagement. Redefined brand identity, enhancing profitability through innovative campaigns.
Founder at Artfish
August 1, 2015 - September 25, 2025
Built and managed a successful creative agency specializing in visual storytelling and branding.
Graphic Designer at Self-employed
May 5, 2005 - September 25, 2025
Created graphics for multi-channel marketing materials across diverse industries. Championed rebranding initiatives, driving higher sales and customer retention.
Exhibition Curator at Museum of Cycladic Art
February 2, 2001 - September 25, 2025
Curated exhibitions and contributed to the design of reproductions. Organized educational programs and workshops for children.
Global Creative & Art Director at PeopleCert
November 1, 2023 - September 25, 2025
Led creative strategy and campaign execution for FMCG, luxury, and retail brands. Founded and scaled PeopleCert’s Brand Studio, leading a 15-member creative team across 3 continents. Directed global rebranding, resulting in a 40% increase in digital traffic, 35% boost in multi-channel campaign ROI, and a 20% rise in customer acquisition and retention. Developed brand identity systems, ensuring consistency across internal and external touchpoints. Led strategic internal brand campaigns impacting 1200+ employees globally.
Founder & Creative Director at Artfish
September 1, 2015 - September 25, 2025
Founded Artfish and led branding, design and multi-channel marketing; crafted narratives that connect brands with audiences and built a studio culture focused on creative excellence.
Creative Director at REDD
January 1, 2002 - September 25, 2025
Led creative strategy and campaign execution for FMCG, luxury, and retail brands. Increased client sales by 27% through targeted visual storytelling and campaign design.
Creative Director at Netcompany
December 1, 2023 - Present
Leading design for the EU Commission’s Digital Citizens Platform and European Train Ticketing System. Architecting brand and UX frameworks that enhance accessibility, streamline user journeys, and increase adoption rates.
Art Director at Netcompany
October 15, 2024 - Present
Directing artworks and visuals for European projects, including the European Citizens Online Platform and Ticketing System in European Trains. Managing projects from conception to completion, ensuring alignment with European Union objectives.
Creative and Art Direction at Unknown
October 30, 2023 - September 25, 2025
Led a team of 15 professionals, overseeing brand identity and multi-channel campaigns. Boosted brand awareness and engagement. Redefined brand identity, enhancing profitability through innovative campaigns.
Creative Agency Founder at Artfish
August 1, 2015 - September 25, 2025
Built and managed a successful creative agency specializing in visual storytelling and branding.
Graphic Designer at Unknown
May 5, 2005 - September 25, 2025
Created graphics for multi-channel marketing materials across diverse industries. Championed rebranding initiatives, driving higher sales and customer retention.
Exhibition Curator at Museum of Cycladic Art
February 2, 2001 - September 25, 2025
Curated exhibitions and contributed to the design of reproductions. Organized educational programs and workshops for children.
Tutor at Athens International College
May 10, 2023 - Present
Provided instruction on graphic design and related subjects.

Education

MA, Digital Marketing at Chartered Institute of Marketing, UK
January 1, 2014 - January 1, 2016
BA, European Civilization Studies at Hellenic Open University
January 1, 2008 - January 1, 2012
BA, Visual Arts (Graphic Design) at College Petra of Visual Arts
January 1, 1993 - January 1, 1996
BA, Interior Architecture at University of West Attica
January 11, 2030 - September 25, 2025
Seminar: AI Tools in Design at Aegean University
January 1, 2024 - September 25, 2025
Bachelor in Visual Arts (Graphic Design and Interior Design) at College Petra of Visual Arts
January 1, 1993 - January 1, 1996
Bachelor in European Civilization Studies at Hellenic Open University
January 1, 2005 - January 1, 2010
Digital Marketing at Chartered Institute of Marketing (CIM)
January 1, 2014 - January 1, 2015
AI Tools in Design at Aegean University
January 1, 2024 - December 31, 2024
MA, Digital Marketing at Chartered Institute of Marketing, UK
January 1, 2014 - January 1, 2016
BA, European Civilization Studies at Hellenic Open University
January 1, 2008 - January 1, 2012
BA, Visual Arts (Graphic Design) at College Petra of Visual Arts
January 1, 1993 - January 1, 1996
BA, Interior Architecture at University of West Attica
January 11, 2030 - September 25, 2025
Seminar: AI Tools in Design at Aegean University
January 1, 2024 - September 25, 2025
Bachelor in Visual Arts (Graphic Design and Interior Design) at College Petra of Visual Arts
January 1, 1993 - January 1, 1996
Bachelor in European Civilization Studies at Hellenic Open University
January 1, 2005 - January 1, 2010
Digital Marketing at Chartered Institute of Marketing (CIM)
January 1, 2014 - January 1, 2015
AI Tools in Design at Aegean University
January 1, 2024 - January 1, 2024

Qualifications

Seminar: AI Tools in Design
January 1, 2024 - September 25, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Other, Consumer Goods, Education, Financial Services