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Hi, I’m Aya Moghrabi, a results-driven communications professional with over seven years in public relations, strategic communications, and crisis management. I’ve led campaigns for humanitarian and corporate sectors, delivering measurable boosts in visibility, trust, and stakeholder engagement. I thrive in high-stakes environments, shaping clear messaging, guiding brand identity, and building strong partnerships with embassies, donors, and media to advance organizational goals.…Hi, I’m Aya Moghrabi, a results-driven communications professional with over seven years in public relations, strategic communications, and crisis management. I’ve led campaigns for humanitarian and corporate sectors, delivering measurable boosts in visibility, trust, and stakeholder engagement. I thrive in high-stakes environments, shaping clear messaging, guiding brand identity, and building strong partnerships with embassies, donors, and media to advance organizational goals.

Aya Moghrabi

PR Freelancer, Media Coordinator, Brand Strategist, +2

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Hi, I’m Aya Moghrabi, a results-driven communications professional with over seven years in public relations, strategic communications, and crisis management. I’ve led campaigns for humanitarian and corporate sectors, delivering measurable boosts in visibility, trust, and stakeholder engagement. I thrive in high-stakes environments, shaping clear messaging, guiding brand identity, and building strong partnerships with embassies, donors, and media to advance organizational goals.…Hi, I’m Aya Moghrabi, a results-driven communications professional with over seven years in public relations, strategic communications, and crisis management. I’ve led campaigns for humanitarian and corporate sectors, delivering measurable boosts in visibility, trust, and stakeholder engagement. I thrive in high-stakes environments, shaping clear messaging, guiding brand identity, and building strong partnerships with embassies, donors, and media to advance organizational goals.

Available to hire

Hi, I’m Aya Moghrabi, a results-driven communications professional with over seven years in public relations, strategic communications, and crisis management. I’ve led campaigns for humanitarian and corporate sectors, delivering measurable boosts in visibility, trust, and stakeholder engagement.

I thrive in high-stakes environments, shaping clear messaging, guiding brand identity, and building strong partnerships with embassies, donors, and media to advance organizational goals.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

Arabic

Fluent

English

Fluent

French

Intermediate

Work Experience

Public Affairs and Communications Senior Officer at World Vision Lebanon

March 1, 2025 - September 25, 2025

Led and executed over 20 high-impact media workshops and events, boosting stakeholder engagement, community visibility, and positive media coverage. Designed and deployed global and national campaigns aligned with organizational goals and brand standards. Spearheaded crisis communication plans during four major emergencies, including the Lebanon war, managing public perception and protecting integrity and trust. Led branding guideline reviews and promotional material proofreading to ensure consistent brand identity. Cultivated PR with embassies and donors (8 embassies and 10+ donor organizations) to enhance advocacy and visibility. Directed media outreach strategies for outlets such as Sky News, strengthening relationships through training and strategic visits.

PR Instructor (Part-time) at Lebanese International University

February 1, 2024 - September 25, 2025

Developed and delivered syllabi for five courses in Media Planning and Public Relations; instructed approximately 24 students using innovative teaching methods and real-world case studies; assessed performance and provided constructive feedback; ensured compliance with institutional policies while contributing to curriculum development for ongoing industry relevance.

Public Relations and Marketing Officer at Arison

March 1, 2018 - September 25, 2025

Authored and designed promotional materials, including annual reports and brochures; planned and executed over 30 corporate events (including Project Lebanon) to strengthen brand loyalty and stakeholder engagement; directed multi-channel media campaigns to boost brand awareness; analyzed campaign metrics and KPIs to refine strategies and maximize ROI.

Customer Service Intern at Bank Audi S.A.L.

November 1, 2013 - September 25, 2025

Assisted over 100 customers daily with the transition to the new NOVO banking system; provided first-level troubleshooting and account support, escalating complex issues to senior staff while maintaining a calm, professional client-facing approach.

Office Coordinator at KAZ Law Firm

September 1, 2011 - September 25, 2025

Managed daily office operations, scheduling, and correspondence; organized confidential legal files and maintained accurate, up-to-date case records to support timely document retrieval and smooth day-to-day office efficiency.