Aya Moghrabi

Led and executed over 20 high-impact media workshops and events, boosting stakeholder engagement, community visibility, and positive media coverage. Designed and deployed global and national campaigns aligned with organizational goals and brand standards. Spearheaded crisis communication plans during four major emergencies, including the Lebanon war, managing public perception and protecting integrity and trust. Led branding guideline reviews and promotional material proofreading to ensure consistent brand identity. Cultivated PR with embassies and donors (8 embassies and 10+ donor organizations) to enhance advocacy and visibility. Directed media outreach strategies for outlets such as Sky News, strengthening relationships through training and strategic visits.

Developed and delivered syllabi for five courses in Media Planning and Public Relations; instructed approximately 24 students using innovative teaching methods and real-world case studies; assessed performance and provided constructive feedback; ensured compliance with institutional policies while contributing to curriculum development for ongoing industry relevance.

Authored and designed promotional materials, including annual reports and brochures; planned and executed over 30 corporate events (including Project Lebanon) to strengthen brand loyalty and stakeholder engagement; directed multi-channel media campaigns to boost brand awareness; analyzed campaign metrics and KPIs to refine strategies and maximize ROI.