I am a certified digital marketing specialist and web designer who thrives at the intersection of creativity and technology. I enjoy crafting visually compelling campaigns and responsive websites that engage users and convert visitors into customers. My hands-on experience across branding, social media, and UX/UI design fuels my passion for delivering measurable growth for clients and elevating brand presence through thoughtful design and strategy.

Yolanda Masuku

I am a certified digital marketing specialist and web designer who thrives at the intersection of creativity and technology. I enjoy crafting visually compelling campaigns and responsive websites that engage users and convert visitors into customers. My hands-on experience across branding, social media, and UX/UI design fuels my passion for delivering measurable growth for clients and elevating brand presence through thoughtful design and strategy.

Available to hire

I am a certified digital marketing specialist and web designer who thrives at the intersection of creativity and technology. I enjoy crafting visually compelling campaigns and responsive websites that engage users and convert visitors into customers.

My hands-on experience across branding, social media, and UX/UI design fuels my passion for delivering measurable growth for clients and elevating brand presence through thoughtful design and strategy.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Director at Brilliantly Made LTD
January 1, 2025 - Present
Managed and oversaw the delivery of web design and digital marketing solutions for clients. Led creative strategy and execution to enhance brand visibility and engagement.
Student at SheCodes
September 1, 2024 - Present
Remote learner in web design basics and related technologies.
Marketing Campaigns at Park Gables Guesthouse
January 1, 2020 - Present
Developed and executed social media campaigns that resulted in increased engagement; conducted market research to identify trends and enhance promotional strategies.
Marketing Assistant at Park Gables Guesthouse
January 1, 2020 - Present
Assisted with marketing activities and content creation for the brand; supported campaigns and analytics.
Care Assistant at Late Wiel Care Center
March 1, 2022 - Present
Provided personal care and assistance to clients, supporting daily living activities; managed food preparation and ensured hygiene.
Web Designer / Personal Project at Self
January 1, 2025 - Present
Designed and developed a personal website to showcase portfolio; implemented responsive design and UX improvements.
Marketing Campaigns / Social Media Manager at Park Gables Guesthouse
January 1, 2020 - Present
Developed and executed social media campaigns at Park Gables Guesthouse, Pretoria, South Africa. Utilized market research and analytics to refine targeting strategies and boost engagement.
Caregiver / Personal Care Assistant at Lat Wiel Care Center
March 1, 2022 - Present
Provided personal care and assistance to clients, supporting daily living activities, managing food preparation and ensuring dietary requirements. Demonstrated compassion and care in assisting clients with mobility and hygiene needs.
Business Owner / Beauty Therapist at Yolanda's Beauty Treats
December 1, 2020 - Present
Delivered exceptional client services in beauty consultations and treatments. Managed marketing initiatives to drive brand awareness and customer loyalty.
Web Designer / Self-Employed at Self-Employed
January 1, 2025 - Present
Designed and developed responsive websites showcasing web design and digital marketing services. Created user-friendly navigation with clean, efficient coding; ensured mobile responsiveness and cross-browser compatibility. Produced promotional materials using Adobe Photoshop and Canva.
Director at Brilliantly Made Ltd
January 1, 2025 - Present
Led the delivery of web design and digital marketing solutions for clients; spearheaded creative strategy and execution to enhance brand visibility and engagement.
Web Designer & Digital Marketing Specialist at Self-Employed
January 1, 2025 - Present
Designed and developed responsive websites; implemented UX/UI improvements; and created digital marketing campaigns to drive conversions.
Marketing Assistant at Park Gables Guesthouse
January 1, 2020 - Present
Developed and executed social media campaigns; conducted market research and analytics to refine targeting strategies; increased engagement.
Care Assistant at Late Wiel Care Center
March 1, 2022 - Present
Provided personal care and assistance to clients; supported daily living activities; managed food preparation and dietary compliance; assisted with mobility and hygiene needs.
Director at Brilliantly Made Ltd
January 1, 2025 - Present
Managed and oversaw the delivery of web design and digital marketing solutions for clients. Led creative strategy and execution to enhance brand visibility and engagement.
Marketing Assistant at Park Gables Guesthouse
January 1, 2020 - Present
Developed social media campaigns and marketing initiatives to drive brand awareness and customer engagement.
Volunteer Health Care Assistant at Lat Wiel Care Center
March 1, 2022 - Present
Provided personal care and assistance to clients, supporting daily living activities; managed meals and dietary compliance; demonstrated compassion and care in assisting clients with mobility and hygiene needs.

Education

Spa Reception & Salon Management at Carstens Academy
January 1, 2018 - September 25, 2025
Google Analytics Certification at HubSpot Academy
January 1, 2021 - September 25, 2025
SheCodes Basics at Remote SheCodes
January 1, 2020 - September 25, 2025
SheCodes Plus at Remote SheCodes
January 1, 2023 - September 25, 2025
Health & Social Care Level 5 Certificate at Health & Safety Group Care Centre
January 1, 2021 - September 25, 2025
Spa Reception & Salon Management at Carstens Academy
January 1, 2018 - September 26, 2025
SheCodes Basics at SheCodes
January 11, 2030 - September 26, 2025
SheCodes Plus at SheCodes
January 11, 2030 - September 26, 2025
Google Analytics Certification at Google
January 1, 2023 - September 26, 2025
HubSpot Digital Marketing Certification at HubSpot Academy
January 1, 2023 - September 26, 2025
Spa Reception & Salon Management at Isa Carstens Academy
January 1, 2018 - September 26, 2025
SheCodes Basics at SheCodes
September 1, 2024 - September 26, 2025
SheCodes Plus at SheCodes
September 1, 2024 - September 26, 2025
Google Analytics Certification at Online
January 1, 2021 - September 26, 2025
HubSpot Digital Marketing Certification at HubSpot Academy
January 1, 2023 - September 26, 2025
SEO Certification at Online
January 1, 2023 - September 26, 2025
Health & Safety Group Care Certificate at Health & Safety Group
January 1, 2021 - September 26, 2025
Spa Reception & Salon Management at Carstens Academy
January 1, 2018 - September 26, 2025

Qualifications

SheCodes Basics Certification
January 1, 2020 - September 25, 2025
SheCodes Plus Certification
January 1, 2023 - September 25, 2025
HubSpot Digital Marketing Certification
January 1, 2023 - September 25, 2025
Google Analytics Certification
January 1, 2021 - September 25, 2025
Health & Safety Level 5 Certificate
January 1, 2021 - September 25, 2025
SEO Certification
January 1, 2023 - September 26, 2025
Health & Social Care Level 5 Certificate
January 1, 2021 - September 26, 2025
Health & Safety Certificate
January 1, 2021 - September 26, 2025
Spa Reception & Salon Management
January 11, 2030 - September 26, 2025
SheCodes Basics
January 11, 2030 - September 26, 2025
SheCodes Plus
January 11, 2030 - September 26, 2025
HubSpot Digital Marketing Certification
January 1, 2023 - September 26, 2025
Google Analytics Certification
January 1, 2023 - September 26, 2025
SEO Certification
January 1, 2023 - September 26, 2025
Health & Social Care Level 5 Certificate
January 1, 2021 - September 26, 2025
Health & Safety Certificate
January 1, 2021 - September 26, 2025
SheCodes Basics
September 1, 2024 - September 26, 2025
SheCodes Plus
September 1, 2024 - September 26, 2025
Google Analytics Certification
January 1, 2021 - September 26, 2025
HubSpot Digital Marketing Certification
January 1, 2023 - September 26, 2025
SEO Certification
January 1, 2023 - September 26, 2025
Health & Social Care Level 5 Certificate
January 1, 2021 - September 26, 2025
Health & Safety Group Care Certificate
January 1, 2021 - September 26, 2025
Google Analytics Certification
January 1, 2021 - September 26, 2025
SheCodes Plus
January 1, 2020 - September 26, 2025
SheCodes Basics
January 1, 2023 - September 26, 2025
HubSpot Digital Marketing Certification
January 1, 2023 - September 26, 2025
SEO Certification
January 1, 2023 - September 26, 2025
Health & Safety Level 5 Certificate
January 1, 2023 - September 26, 2025
Health & Social Care Level 5 Certificate
January 1, 2021 - September 26, 2025

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Education, Healthcare, Retail
    paper My portfolio
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