Creative Designer at Hims & Hers

Led creative design across branding, packaging, print and digital assets; collaborated with product and marketing teams to deliver cohesive brand experiences for Hims & Hers.

Creative Designer at Hims & Hers

Led creative design across branding, print, packaging; proficient in Adobe CC; AI content creation, prompt engineering; Figma; video editing; motion graphics; and team leadership.

Freelance Designer at TomboyX, Alleyoop, Athena, Sand and Sky, Bumo, ClassPass, Lashify

Provided contract design services for multiple clients across branding, packaging, and digital design.

Freelance Designer at TomboyX, Alleyoop, Athena, Sand and Sky, Bumo, ClassPass, Lashify (various clients)

Delivered branding, packaging, campaigns and digital assets for multiple clients, contributing to product design and marketing initiatives.

Created digital content that communicated brand identity and mission, crafting social storylines and executing posts for conservation education. Produced photography content and collaborated with in-house and external partners/vendors. Developed concepts to simplify visual storytelling and support retention and acquisition initiatives, including product education and customer onboarding. Conceptualized and optimized social creative themes with cross-functional testing to iterate on improvements driven by data. Utilized performance/insight-driven iteration to support growth. Built design assets and scalable templates for multiple brand and campaign needs.

Senior Brand Designer at Hims & Hers

Led visual storytelling across digital and physical brand touchpoints, translating brand strategy and direction into cohesive designs for websites, email and other media, social media, and packaging. Evolved the visual identity across social media and ensured consistent brand presence with external partners. Designed and produced retail-ready packaging in collaboration with product and operations teams. Coordinated with external design resources to improve capacity and efficiency. Used performance data and experimentation/testing insights to refine creative output and improve conversion. Translated clinical and nutrition information into clear, persuasive visual communication. Utilized Adobe Creative Suite, Figma, and emerging AI tools to streamline workflows. Partnered cross-functionally with marketing, product, and leadership teams to align creative strategy with business goals.

Creative Lead at doe Beauty

Directed creative strategy and design for a beauty brand; oversaw visual identity, packaging, and digital content; managed a small creative team.

Creative Lead at doe Beauty

Directed creative strategy and design across branding, print, and packaging; led cross-functional teams; integrated AI content creation and prompt engineering; proficient in Figma and video production.

Contract Designer at Pressed Juicery

Contract design work focusing on packaging, branding and promotional materials.

Contract Designer at Pressed Juicery

Contract design work across branding and packaging; collaboration with marketing teams.

Contract Creative at Blume

Creative design collaboration across branding, packaging, and digital campaigns.

Designer at Coco & Eve

Brand and product design support, including packaging and marketing visuals.

Contract Creative at Blume

Contract creative work across branding and visual design.

Designer at Coco & Eve

Product and packaging design; brand styling and assets development.

Creative Lead at doe Beauty

Owned the 2021 rebranding, designing new packaging for existing products and creating a brand book, social media guidelines, and photoshoot guidelines. Directed art direction for photoshoots including LN Friends collaboration in 2022. Produced marketing assets including emails, banners, app graphics, social graphics, and ads. Designed and supported manufacturing of promotional materials (e.g., tote bags, sticker sheets). Created seasonal packaging for lash boxes and accessories. Coordinated with stakeholders and led the creative team to meet deadlines and expectations.

Contract Designer at TomboyX / Nourish / Alleyoop / Athena / Sand and Sky / Bumo / ClassPass / Lashify (see Freelance section)

Created paid social and organic social content along with related marketing assets, including emails, posters/print materials, and video ads. Supported art direction and photoshoots for Sand and Sky and Lashify.

Designer (Contract) at Coco & Eve

Conceptualized and directed launch and seasonal campaigns. Assisted with art direction and produced photoshoots. Created campaign briefs for content creators, photographers, and creative studios. Designed banners for platforms including Sephora, Selfridges, and lta, and end-cap renderings for retail. Served as in-house photographer and supported shooting, retouching, and finishing photos and campaign/retail assets. Designed emails, social assets, and paid ads.

Contract Designer at Blume

Created graphics, illustrations, and animations for social media and promotional material. Designed emails, social assets, and paid ads. Supported creation of components for a holiday line, including wrapping paper and gratitude note pads. Collaborated with community and social media managers to plan and execute meaningful campaigns.