I am a seasoned Senior Art Director with extensive experience in branding, email marketing, and website UX design. I am passionate about creating engaging visual content that resonates with audiences and drives results. My background in marketing and art direction complements my ability to strategize effectively and execute creative concepts. I enjoy collaborating with teams to bring innovative ideas to life, ensuring projects align with client goals and exceed expectations.…

Jeff Perlstein

I am a seasoned Senior Art Director with extensive experience in branding, email marketing, and website UX design. I am passionate about creating engaging visual content that resonates with audiences and drives results. My background in marketing and art direction complements my ability to strategize effectively and execute creative concepts. I enjoy collaborating with teams to bring innovative ideas to life, ensuring projects align with client goals and exceed expectations.…

Available to hire

I am a seasoned Senior Art Director with extensive experience in branding, email marketing, and website UX design. I am passionate about creating engaging visual content that resonates with audiences and drives results. My background in marketing and art direction complements my ability to strategize effectively and execute creative concepts. I enjoy collaborating with teams to bring innovative ideas to life, ensuring projects align with client goals and exceed expectations.

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Work Experience

Chief Creative Officer at RSRV Collective
January 1, 2022 - Present
Leading creative strategy and visual identity execution for various clients. Driving brand marketing campaigns and overseeing a team of designers.
Senior Art Director at Soflete
January 1, 2021 - Present
Developed and implemented creative concepts for marketing and branding initiatives, engaging target audiences through effective design.
Art Director at ECI
January 1, 2021 - October 9, 2025
Managed and directed design projects from concept to completion, collaborating with cross-functional teams to ensure alignment with goals.
Co-Founder / Chief Creative Officer / Senior Art Director at RSRV Collective
May 1, 2021 - Present
Strategizing & executing all branding, text & email marketing, website UX & design, expo booth design, product dev, collateral, packaging, signage & social media content.
Chief Creative Officer / Senior Art Director at Soflete
January 1, 2020 - Present
Executing & coding campaign landing pages, popups, texts & emails, social & marketing content, POP displays, packaging, website elements, and app UX & design.
Senior Art Director / Creative Director / Strategist / Copywriter at JP Freelance
January 1, 2017 - December 31, 2019
Clients include: Soflete, Fugitive Labs, Loanable, Duende. Work: executing strategy, branding, packaging, marketing campaigns, coding emails, popups & landing pages, social media content, website UX & design.
Senior Art Director / Creative Director at ECI
June 1, 2011 - October 31, 2016
Work: managing a creative team + personally executing emails, direct mail, branding, pitch decks, marketing content, website and landing page UX & design.
Senior Art Director at Rauxa
September 1, 2008 - May 31, 2011
Work: executive emails, signage, direct mail, print ads, DRTV, branding, credit card & logo design.
Senior Art Director at Wunderman
June 1, 2008 - August 31, 2008
Work: executing emails, website UX & design.
Associate Creative Director at DraftFCB
July 1, 2003 - June 30, 2008
Work: managing a creative team + personally executing emails, direct mail, brand ads, DRTV, expo booth design & marketing content.
Marketing Coordinator at Deerfield
August 1, 2001 - July 31, 2003
Executing print ads, signage, collateral, website UX, design & coding.
Production Artist / Art Director at Draft
November 1, 1999 - December 31, 2002
Executing logo design, signage & packaging, and creating & retouching final release files.

Education

BS in Advertising at University of Illinois
January 1, 1995 - January 1, 1999

Qualifications

Add your qualifications or awards here.

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