I am a versatile graphic design professional with extensive experience in Consumer Packaging, Point of Sale, Advertising, Marketing Sales Materials & Multimedia. My expertise covers a full range of graphic design principles, techniques and applications, regulatory compliance (Canada and USA), project management, workflow mapping, quality control and training. Having worked in both small and large design facilities, I bring a unique, in-depth, all-encompassing view of the graphics process. I am hands-on, flexible, innovative, a team player, and a dedicated professional focused on delivering quality work. I am proactive and eager to share my knowledge while learning from others.

Diane Lumsden

I am a versatile graphic design professional with extensive experience in Consumer Packaging, Point of Sale, Advertising, Marketing Sales Materials & Multimedia. My expertise covers a full range of graphic design principles, techniques and applications, regulatory compliance (Canada and USA), project management, workflow mapping, quality control and training. Having worked in both small and large design facilities, I bring a unique, in-depth, all-encompassing view of the graphics process. I am hands-on, flexible, innovative, a team player, and a dedicated professional focused on delivering quality work. I am proactive and eager to share my knowledge while learning from others.

Available to hire

I am a versatile graphic design professional with extensive experience in Consumer Packaging, Point of Sale, Advertising, Marketing Sales Materials & Multimedia. My expertise covers a full range of graphic design principles, techniques and applications, regulatory compliance (Canada and USA), project management, workflow mapping, quality control and training.

Having worked in both small and large design facilities, I bring a unique, in-depth, all-encompassing view of the graphics process. I am hands-on, flexible, innovative, a team player, and a dedicated professional focused on delivering quality work. I am proactive and eager to share my knowledge while learning from others.

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Language

English
Fluent

Work Experience

Contract Packaging Analyst at Loblaws
March 1, 2022 - September 25, 2025
Review packaging specifications from vendors for accuracy and completeness; develop training materials/tools for other packaging analysts; participate in Plastics Recycling initiatives by reviewing the entire packaging database for accuracy and opportunities to improve packaging goals.
Contract Print Specifications Coordinator at Loblaws
March 1, 2022 - Present
Review incoming print specifications and dielines for accuracy and completeness; work with vendors to resolve deficits; self-manage and track progress to ensure projects remain on-time.
Contract Senior Production Artist at Loblaws
November 1, 2021 - September 25, 2025
Prepared production artwork to meet Health Canada Regulations; performed quality control on completed artwork; tracked artwork progression through the approval process; assisted with troubleshooting and project management; maintained Loblaw's SAP artwork library; trained other freelance resources on company policies and systems.
Freelance Graphic Designer at Self-Employed
September 1, 2019 - October 20, 2025
Designed unique print materials, including advertisements, brochures and logo designs.
Contract Senior Production Artist at Loblaws
January 1, 2019 - Present
Prepared production artwork to meet Health Canada Regulations. Performed quality control reviews on completed artwork. Tracked and managed artwork progression through the approval process. Assisted with troubleshooting and project management. Maintained Loblaw's SAP artwork library. Trained other freelancers on the company's policies, procedures and systems.
Quality Assurance & Workflow Manager at Marks. Design
March 1, 2018 - October 20, 2025
Oversaw preparation and quality of artwork. Defined and documented office procedures, established SOPs and best practices to meet the company's 'one way of working' goals. Evaluated and identified ineffective workflow processes, implemented solutions to improve productivity and personnel performance. Educated staff and clients on USA/CDN packaging regulations and industry standards. Investigated production issues and recommended corrective actions to minimize artwork errors. Scheduled work with appropriate artists and resources. Vetted candidates and contributed to hiring decisions. Managed invoices and resources.
Quality Assurance & Workflow Manager at Marks. Design
March 1, 2018 - September 25, 2025
Oversaw preparation and quality of artwork; defined and documented office procedures; developed SOPs and best practices; educated staff on USA/Canada packaging regulations and industry standards; investigated production issues and recommended corrective actions to minimize artwork errors; scheduled work with artists and resources; vetted candidates for key positions; approved invoices and procured resources.
Freelance Graphic Designer at Self Employed
March 1, 2018 - Present
Designed unique print materials, including advertisements, brochures and logo designs; provided production art and print support for a select group of clients; presented yearly to PACK members the magical world of Canadian Nutrition Facts.
Quality Assurance & Workflow Manager at Marks. Design
March 1, 2018 - September 25, 2025
Oversee the quality of artwork for the entire company; trained staff on policies, procedures and systems; provided guidance on Canadian and American packaging regulations; investigated errors and helped establish new workflow procedures (Just Culture); scheduled work with appropriate artists and resources; approved invoices, procured talent and resources.
Senior Pre press & Project Manager at Evolution Designworks
August 1, 2015 - October 20, 2025
Single point of contact for preparation of production artwork and prepress for Shoppers Drug Mart OTC packaging account. Coordinated with client, vendors, printers, design agencies and internal resources to ensure artwork adhered to design requirements, industry regulations and print specifications. Oversaw budgets for project, tracked expenses and timelines and communicated with key stakeholders on milestones. Met project benchmarks while reducing costs through introduction of a standard implementation strategy. Developed new project status tool to provide instantaneous reports for the customer and senior management. Initiated process improvements to boost functionality and workflow. Oversaw project artwork to ensure consistent adherence to production and regulatory requirements. Managed and maintained the digital assets library.
Senior Prepress & Project Manager at Evolution Designworks
August 1, 2015 - September 25, 2025
Served as single point of contact for production artwork and prepress for Shoppers Drug Mart OTC packaging account; coordinated with client, vendors, printers, design agencies and internal resources to ensure artwork adhered to design requirements, regulations and print specifications; oversaw budgets and timelines; developed status tools and implemented process improvements.
Senior Prepress & Project Manager at Evolution Designworks
January 1, 2015 - September 25, 2025
Provided client service and oversaw production artwork and prepress for Shoppers Drug Mart OTC packaging; coordinated with client, vendors, printers, design agencies and internal resources to ensure artwork maintains design intent and adheres to brand requirements, Health Canada regulations and print specifications; managed digital assets library.
Senior Production Artist at Watt International
June 1, 2005 - October 20, 2025
Prepared designer concepts into prepress-ready production art files for offset, flexo, rotogravure and digital printing. Met accurate specs, adhering to print and art specification standards. Prepared templates for digital photography. Coordinated with proofreaders, designers, art directors, photographers and account personnel to obtain appropriate approvals. Ensured on-time and on-budget deliveries for each project. Maintained internal electronic archiving. Coordinated day-to-day activities of the account's production team.
Senior Production Artist at Watt International
June 1, 2005 - September 25, 2025
Prepared production-ready artwork across offset, flexo, rotogravure and digital printing; ensured accuracy to print and art specs; coordinated with proofreading, design, photography and account teams to secure approvals; managed on-time, on-budget deliveries and maintained digital archives.
Senior Production Artist at Watt International
January 1, 2005 - September 25, 2025
Prepared production artwork from designer concepts; met exacting design standards and printer requirements; prepared templates for digital photography; coordinated with proofreaders, designers, art directors, photographers and account personnel to obtain approvals; ensured on-time and on-budget deliveries; maintained internal electronic archiving.
Graphic Designer & Production Artist at Freelance
March 1, 2004 - October 20, 2025
Designed a wide variety of print and multimedia materials including: advertisements; posters; logo design; packaging design and interactive PDFs.
Graphic Designer & Production Artist at Freelance
March 1, 2004 - September 25, 2025
Designed a wide variety of print and multimedia materials including advertisements, posters, logo design, packaging and interactive PDFs.
Graphic Designer & Production Artist at Freelance
January 1, 2004 - September 25, 2025
Designed a wide variety of print and multimedia materials including advertisements; posters; logo design; packaging design and interactive PDFs.
Account Manager & Graphics Specialist at Creative Post Inc
March 1, 2003 - October 20, 2025
Created concepts and designs for multimedia user interfaces. Collaborated with clients, programmers and post production personnel to define the client's needs and establish project parameters and budgets. Designed and prepared artwork for direct-to-CD printing. Monitored and maintained project status and budget. Managed a library of graphics templates and related resources.
Account Manager & Graphics Specialist at Creative Post Inc
March 1, 2003 - September 25, 2025
Created concepts and designs for multimedia user interfaces; collaborated with clients, programmers and post-production personnel to define needs and budgets; designed and prepared artwork for direct-to-CD printing; monitored project status and budgets; managed graphics templates and resources.
Account Manager & Graphics Specialist at Creative Post Inc.
January 1, 2003 - September 25, 2025
Created concepts and designs for multimedia user interfaces; collaborated with clients, programmers and post-production personnel to define client needs and budgets; designed and prepared artwork for direct-to-CD printing; monitored project status and budget; managed library of graphics templates and related resources.
Creative Director at Image Creative Solutions
May 1, 2001 - October 20, 2025
Consulted with clients to define and achieve goals. Directed and supervised designers in the development of concepts for packaging and other print materials. Established and monitored project timelines. Managed required resources and assured quality control. Created production art as back-up to the design team. Trained and mentored new staff.
Creative Director at Image Creative Solutions
May 1, 2001 - September 25, 2025
Consulted with clients to define goals; directed designers in packaging and print concepts; established project timelines; managed resources and ensured quality control.
Creative Director / Operations Manager at Image Creative Solutions
January 1, 2001 - September 25, 2025
Consulted with clients to define and achieve goals; directed and supervised designers in the development of concepts for packaging and other print materials; established and monitored project timelines; managed required resources and quality control; created mechanical art as back-up to the design team; maintained office equipment and computer systems; trained and mentored new staff.
On-site Project Manager at Image Processing (Effem Foods)
January 1, 1998 - September 25, 2025
Managed and performed design services for Effem; acted as a prepress liaison; assisted with international efforts to increase cooperation between client divisions and vendors; serviced and maintained on-site equipment.
On-site Project Manager at Image Processing
June 1, 1995 - October 20, 2025
Managed and performed design services for Effem Foods Ltd. Acted as a prepress liaison, tasked to engender client trust in the company. Assisted with international efforts to increase cooperation between client divisions and vendors. Serviced and maintained on-site equipment.
On-site Project Manager at Image Processing
June 1, 1995 - September 25, 2025
Managed design services for Effem Foods; acted as prepress liaison to engender client trust; supported international cooperation between client divisions and vendors; serviced on-site equipment.

Education

Creative Advertising – Broadcasting at Seneca College Of Applied Arts & Technology
January 11, 2030 - January 1, 1988
Creative Advertising - Broadcasting at Seneca College of Applied Arts & Technology
January 11, 2030 - September 25, 2025
Creative Advertising - Broadcasting at Seneca College of Applied Arts & Technology
January 11, 2030 - October 20, 2025

Qualifications

Union Camp Industrial & Consumer Packaging School
January 11, 2030 - September 25, 2025
Flexible Consumer Packaging Workshop
January 11, 2030 - September 25, 2025
Robert M. Kerr Food & Agricultural Products Center – Oklahoma State University Food Labelling Workshop
January 11, 2030 - September 25, 2025
Union Camp Industrial & Consumer Packaging School – Flexible Consumer Packaging Workshop
January 11, 2030 - October 20, 2025
Robert M. Kerr Food & Agricultural Products Center – University Food Labelling Workshop
January 11, 2030 - October 20, 2025

Industry Experience

Consumer Goods, Professional Services, Manufacturing, Media & Entertainment, Retail