Performance marketing specialist with 8+ years of experience planning, executing, and optimizing multi-channel campaigns to drive business growth. Skilled in paid search, social media advertising, programmatic, CRO, and analytics—turning data into actionable insights to maximize ROI and hit KPIs in competitive markets. Experienced in A/B testing across creatives, landing pages, and audience segments; managing budgets; and producing regular performance reporting. Strong collaboration with creative/content teams and a track record of improving conversion rates, reducing cost-per-lead, and scaling successful campaigns.…Performance marketing specialist with 8+ years of experience planning, executing, and optimizing multi-channel campaigns to drive business growth. Skilled in paid search, social media advertising, programmatic, CRO, and analytics—turning data into actionable insights to maximize ROI and hit KPIs in competitive markets. Experienced in A/B testing across creatives, landing pages, and audience segments; managing budgets; and producing regular performance reporting. Strong collaboration with creative/content teams and a track record of improving conversion rates, reducing cost-per-lead, and scaling successful campaigns.WWWW…