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I'm a hands-on music business developer and creative producer with a passion for turning artists into brands. My experience spans Universal Music Group and Viva Sounds, where I contribute to content production, storytelling, and project management for artists across releases, campaigns, and live events. I'm driven, collaborative, and thrive in fast-moving creative environments. I enjoy building teams, coordinating shoots, and translating artistic ideas into actionable plans that resonate with audiences and partners.…I'm a hands-on music business developer and creative producer with a passion for turning artists into brands. My experience spans Universal Music Group and Viva Sounds, where I contribute to content production, storytelling, and project management for artists across releases, campaigns, and live events. I'm driven, collaborative, and thrive in fast-moving creative environments. I enjoy building teams, coordinating shoots, and translating artistic ideas into actionable plans that resonate with audiences and partners.

Mina Franzén

Musician, Music Producer, Photographer, +2

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I'm a hands-on music business developer and creative producer with a passion for turning artists into brands. My experience spans Universal Music Group and Viva Sounds, where I contribute to content production, storytelling, and project management for artists across releases, campaigns, and live events. I'm driven, collaborative, and thrive in fast-moving creative environments. I enjoy building teams, coordinating shoots, and translating artistic ideas into actionable plans that resonate with audiences and partners.…I'm a hands-on music business developer and creative producer with a passion for turning artists into brands. My experience spans Universal Music Group and Viva Sounds, where I contribute to content production, storytelling, and project management for artists across releases, campaigns, and live events. I'm driven, collaborative, and thrive in fast-moving creative environments. I enjoy building teams, coordinating shoots, and translating artistic ideas into actionable plans that resonate with audiences and partners.

Available to hire

I’m a hands-on music business developer and creative producer with a passion for turning artists into brands. My experience spans Universal Music Group and Viva Sounds, where I contribute to content production, storytelling, and project management for artists across releases, campaigns, and live events.

I’m driven, collaborative, and thrive in fast-moving creative environments. I enjoy building teams, coordinating shoots, and translating artistic ideas into actionable plans that resonate with audiences and partners.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Swedish

Fluent

English

Fluent

Work Experience

Stage Chief at Viva Sounds

November 1, 2024 - Present

Stage management and content production support for artist projects; contributed to brand building, storytelling, and project management for artists under the LIA internship program.

Intern at Def Jam Recording Sweden (Universal Music Group)

September 1, 2020 - December 31, 2024

Assisted in content production for artists, contributed to branding and storytelling, and supported project management for artists; participated in photo shoots, pitch meetings, releases and A&R processes; helped analyze content to optimize artist strategies.