Lead the delivery of impactful mobile services, ensuring end-users can access information and services. Design and monitor field-level engagement campaigns promoting behavioral change and access to information. Collect user feedback and performance data to adapt services in line with community needs and socioeconomic realities. Analyze user data to optimize service delivery, identify new growth opportunities, and develop strategic partnerships. Coordinated health and education-focused campaigns for smallholder farmers, registering over 250,000 interactions, and optimized impact monitoring through weekly dashboards enabling data-driven decision making.

Digital Project Manager at SOICO S.A

January 1, 2024 - Present

Led and oversaw marketing projects and strategies for O País from initiation to completion, ensuring alignment with the company’s business objectives. Collaborated with cross-functional teams to define project scope, goals, and deliverables, while coordinating resources for both project management and marketing activities. Implemented marketing campaigns tailored to O País’ strategic goals, closely monitored budgets, timelines, and resource allocation, and proactively identified and mitigated potential risks. Addressed challenges early to secure the success of projects and campaigns. Performance tracking and regular reporting were key to the role, ensuring stakeholders remained informed and engaged throughout.

Specialist: Digital Marketing, Brand and GTM at Vodafone M-PESA S.A

January 1, 2021 - Present

Responsible for developing, executing, and optimizing innovative digital marketing strategies to drive traffic to M-Pesa's digital platforms, including the My M-Pesa app. Led initiatives to enhance brand visibility and increase user engagement through digital channels while supporting organizational change efforts. Spearheaded content updates and optimization across Vodacom Digital platforms, implementing innovative methods to enhance engagement and improve the M-Pesa app’s adoption. Played a pivotal role in launching the M-Pesa business segment by conceptualizing, planning, and executing the launch event, followed by the creation of an institutional video to strengthen brand positioning. Additionally, led marketing initiatives for the Merchant segment, devising an integrated communication plan and tailored GTM strategies to enhance outreach and adoption. Revamped digital content to create a more engaging and receptive communication approach, successfully surpassing established KPIs

Social Media Coordinator at BancABC Mozambique (Part of Atlas Mara)

January 1, 2019 - Present

Managed the company's social media platforms, creating content to help manage and execute BancABC overall digital marketing strategy. During the pandemic, designed the BancABC Talk Hour Live plan, which would run every Thursday for six months. Generated engaging content for various platforms, including social media, website, print, and other marketing materials, ensuring it reflects the brand's tone and message. Created, managed, and executed innovative programs and processes to increase BancABC online presence. Coordinated with marketing, public relations, design, and other internal departments to ensure that all social media platforms reflect the company's values and latest campaigns and activities. Responsible for developing and executing overall social media and email campaign strategies and calendars. Managed end-to-end organic and paid campaigns, including planning, optimization, and reporting.