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Hi, I’m Xenia Pavlova, a Performance & Digital Marketing Manager with extensive experience leading multi-channel acquisition programs for SaaS products. I love blending data, experimentation, and creative thinking to build acquisition systems that actually work. I enjoy collaborating with product, sales, design, and data teams to optimize funnels, strengthen channel performance, and drive growth that feels consistent and sustainable.…Hi, I’m Xenia Pavlova, a Performance & Digital Marketing Manager with extensive experience leading multi-channel acquisition programs for SaaS products. I love blending data, experimentation, and creative thinking to build acquisition systems that actually work. I enjoy collaborating with product, sales, design, and data teams to optimize funnels, strengthen channel performance, and drive growth that feels consistent and sustainable.

Xenia Pavlova

Digital Marketer, Marketing Strategist, Growth Marketer, +4

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Hi, I’m Xenia Pavlova, a Performance & Digital Marketing Manager with extensive experience leading multi-channel acquisition programs for SaaS products. I love blending data, experimentation, and creative thinking to build acquisition systems that actually work. I enjoy collaborating with product, sales, design, and data teams to optimize funnels, strengthen channel performance, and drive growth that feels consistent and sustainable.…Hi, I’m Xenia Pavlova, a Performance & Digital Marketing Manager with extensive experience leading multi-channel acquisition programs for SaaS products. I love blending data, experimentation, and creative thinking to build acquisition systems that actually work. I enjoy collaborating with product, sales, design, and data teams to optimize funnels, strengthen channel performance, and drive growth that feels consistent and sustainable.

Available to hire

Hi, I’m Xenia Pavlova, a Performance & Digital Marketing Manager with extensive experience leading multi-channel acquisition programs for SaaS products. I love blending data, experimentation, and creative thinking to build acquisition systems that actually work.

I enjoy collaborating with product, sales, design, and data teams to optimize funnels, strengthen channel performance, and drive growth that feels consistent and sustainable.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Digital Marketing Manager at Right Angle Global

September 1, 2025 - September 26, 2025

Led comprehensive digital marketing strategy for three product lines across paid social campaigns; scaled multi-channel campaigns; increased brand engagement by 30%; improved (and tracked) performance metrics; built online communities and optimized retention; implemented analytics and KPI tracking; managed annual paid social budget of €120K; collaborated with product and marketing teams to align growth initiatives across Europe.

Marketing Assistant at Picreel

February 1, 2021 - September 26, 2025

Developed content marketing strategies contributing to 35% organic traffic growth; managed social media across four platforms, growing the follower base; built and maintained a cohesive social media presence; established KPI tracking and monthly performance reviews; supported SaaS platform growth initiatives.

Facebook Ads Client Services Agent at Concentrix

February 1, 2020 - September 26, 2025

Provided technical support and optimization guidance for Facebook ads (part-time); supported 50+ small business clients with Ads Manager troubleshooting and best practices; helped clients resolve campaign setup issues and improve ad performance through platform guidance; achieved 95% client satisfaction rating through effective technical support and clear communication.

Senior Digital Marketing Manager at DevelopmentAid

January 1, 2017 - December 31, 2021

Led multi-channel digital acquisition campaigns for three SaaS products. Designed strategy, executed campaigns, managed analytics, and guided cross-functional collaboration. Contributed to scalable testing frameworks, improved attribution clarity, and strengthened campaign predictability. Built unified acquisition and testing frameworks across three products (audiences, creatives, funnels). Strengthened attribution setup (GA4, GTM, API) to support clearer performance insights and scaling decisions. Introduced structured briefing and QA processes that improved campaign launch speed and consistency. Created actionable performance insights used by product, sales, and content teams.

Paid Social Acquisition Multi-Market Strategy at National Pedagogical Dragomanov University

January 1, 2020 - December 31, 2021

Led paid social initiatives across multiple markets and aligned funnel design with acquisition strategy. Collaborated with product, creative, and analytics teams; supported content and channel optimization; delivered performance reporting.

Advertising: Analytics & Tracking: Experimentation & Optimization at Freelance / Independent Projects

January 1, 2016 - December 31, 2018

Designed and implemented analytics frameworks for advertising campaigns; managed Meta Ads, LinkedIn Campaign Manager; built experimentation roadmaps; optimized campaigns and data-driven decisions.

Facebook Ads Support Specialist at Concentrix (Meta Facebook Ads project)

January 1, 2019 - December 31, 2020

Provided troubleshooting and strategic guidance for advertisers using Meta Ads Manager.

Advertising: Analytics & Tracking

January 1, 2016 - December 31, 2018

Analytics & Tracking: Meta Ads, LinkedIn Campaign Manager, Google Ads, GA4, UTMs, and event-based tracking; responsible for attribution clarity and data-driven optimization.