Developed and executed holistic marketing strategies to increase brand awareness and customer acquisition. Planned and ran online marketing campaigns (Social Media, Google Ads) with measurable results. Created, maintained, and optimized content for websites and social media channels; implemented content and SEO optimizations. Coordinated cross-functional teams to drive campaigns and improve conversion.

Marketing & Social Media Manager at Park Hotel Seeblick

November 1, 2023 - September 26, 2025

Developed and executed online marketing strategies, managed social media channels, and oversaw content creation and optimization for websites and social platforms to boost visibility and bookings.

Freelance Digital Marketing & Social Media Manager at Independent / Self-employed

January 1, 2023 - Present

Preparing for self-employment in digital marketing and social media. Building and managing online profiles, planning marketing strategies, creating content, and optimizing campaigns for clients.

Marketing Manager at Arena Hospitality Group

September 1, 2018 - September 26, 2025

Development and implementation of holistic marketing strategies to increase brand awareness and customer acquisition; planning and execution of online marketing campaigns (Social Media, Google Ads) with measurable results; creation, maintenance and optimization of website and social media content; market and target audience analyses to identify trends and opportunities.

Career Break / Relocation at Self-Directed

January 1, 2021 - September 26, 2025

Relocated to Germany for family time and language courses; focused on self-education in digital marketing and social media, and improving language skills.

Front Office & Marketing Assistant at Park Hotel Seeblick, Warnemünde

November 1, 2023 - September 26, 2025

Front office support and marketing assistant; guest services, bookings, content creation & social media support, online reputation management, coordination with sales & marketing.

Self-Directed Training & Preparation for Self-Employment at Self-Directed

January 1, 2024 - September 26, 2025

Family time and preparation for self-employment; pursuing online courses and certifications in digital marketing and social media.

Self-employed Marketing & Social Media Specialist at Self-employed

January 1, 2024 - Present

Providing marketing, content creation, and social media services for small businesses; managing online profiles and bookings; virtual assistant tasks.