Faraiba Farnan Tabinda

Led brand and product communications for the target audience, structured campaigns to drive business goals, designed holistic brand and product campaigns, planned regular and yearly digital media strategies, conducted activation and events in universities and youth hubs, and managed media and content agencies to ensure optimized delivery and reporting.

Lead brand strategy and engagement for the target audience, design brand and product communications, plan holistic digital media strategies, run activation activities at universities and youth hubs, manage on-ground events, and oversee agency collaborations for efficient campaign delivery.

Led digital media strategy, planning and buying for key accounts (Nestlé Bangladesh, Coca-Cola Bangladesh, L’Oréal Bangladesh, Huawei Bangladesh); oversaw e-commerce management and partner relationships; supervised content production and ensured adherence to brand guidelines.