Available to hire
My name is Barbara Cacciato, an Italian Product Manager with over seven years of experience working on B2C digital platforms across 29 international markets. I specialize in aligning business objectives with user needs, improving UX, and coordinating distributed teams across Europe to deliver high-quality digital products.
I bring a strong analytical mindset, attention to detail, and a results-driven approach, along with clear and effective communication skills that help teams stay aligned and focused on shared goals.
Throughout my career I have coordinated teams across several countries—including Spain, Cyprus, and Switzerland—managing complex priorities and working with people from diverse cultural and professional backgrounds. These experiences strengthened my belief that effective leadership is built on clarity, listening, and the ability to motivate people toward a common goal.
I approach every challenge with responsibility, passion, and determination, always keeping people at the center of decisions.
I am available immediately for part-time and remote opportunities.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Italian
Fluent
English
Fluent
Spanish; Castilian
Fluent
Work Experience
Product Manager at Camara Soft SA
March 1, 2018 - PresentLed the digital product roadmap for a B2C classifieds platform active in 29 countries and 8 languages, ensuring growth, user satisfaction, and conversion. Planned and executed content and UX strategies, combining marketing insights with data analysis to align with user needs. Developed localized product catalogs and country-specific messaging, improving conversion rates across markets. Launched Multimedia Content Verification Systems, enhancing platform trust and security. Partnered with designers and marketers to produce engaging user experiences and editorial content across channels. Improved user engagement by 20% and increased revenue by 10% through upselling and campaign optimization.
Web Product Manager at Camara Soft SA
February 28, 2018 - September 26, 2025Acted as the liaison between the product development team and Camara Soft SA; coordinated web product initiatives for Lugano location, driving collaboration across teams and delivering user-focused improvements.
Web Product Specialist at Casa.it – REA Group
April 30, 2014 - September 26, 2025Coordinated UX enhancements, page content and tone for a major real estate website. Monitored user behavior and implemented design/content enhancements based on data. Worked closely with graphic teams to maintain consistency and strong visual identity.
Senior UX Designer at Virgilio.it - Matrix SPA
January 31, 2012 - September 26, 2025Designed intuitive digital journeys across web and mobile with a focus on storytelling and emotional engagement. Created wireframes, mockups, and editorial visuals aligned with brand tone and cultural context. Led testing and iteration cycles to validate content effectiveness and user interface clarity.
Product Manager at Camara Soft SA
March 1, 2018 - PresentLead the digital product roadmap for a B2C classifieds platform active in 29 countries and 8 languages, ensuring growth, user satisfaction, and conversion. Planned and executed content and UX strategies, combining marketing insights with data analysis to align with user needs. Developed localised product catalogs and country-specific messaging, improving conversion rates across markets. Launched Multimedia Content Verification Systems, enhancing platform trust and security. Partnered with designers and marketers to produce engaging user experiences and editorial content across channels. Improved user engagement by 20% and increased revenue by 10% through upselling and campaign optimisation.
Senior UX Designer at Camara Soft SA
February 28, 2018 - September 26, 2025Designed intuitive digital journeys across web and mobile with a focus on storytelling and emotional engagement. Created wireframes, mockups, and editorial visuals aligned with brand tone and cultural context. Led testing and iteration cycles to validate content effectiveness and user interface clarity.
Web Product Manager at Casa.it – REA Group
April 30, 2014 - September 26, 2025Acted as the liaison between the product development team and business stakeholders. Ensured the web-based platform aligned with both user needs and business goals. Managed the implementation of new features from concept to delivery. Monitored user behavior and implemented design/content enhancements based on data. Worked closely with graphic teams to maintain consistency and strong visual identity.
Web Product Specialist at Virgilio.it - Matrix SPA
January 31, 2012 - September 26, 2025Coordinated and oversaw UX enhancements, page content and tone for a major real estate website. Monitored user behavior and implemented design/content enhancements based on real data. Worked closely with graphic teams to maintain consistency and strong visual identity.
Product Manager at Camara Soft SA
March 1, 2018 - PresentLead the digital product roadmap for a B2C classifieds platform active in 29 countries and 8 languages, ensuring growth, user satisfaction, and conversion. Planned and executed content and UX strategies, combining marketing insights with data analysis to align with user needs. Developed localised product catalogs and country-specific messaging, improving conversion rates across markets. Launched Multimedia Content Verification Systems to enhance platform trust and security. Partnered with designers and marketers to deliver engaging user experiences and editorial content across channels. Improved user engagement by 20% and increased revenue by 10% through upselling and campaign optimisation.
Senior UX Designer at Camara Soft SA
February 28, 2018 - September 26, 2025Designed intuitive digital journeys across web and mobile with a focus on storytelling and emotional engagement. Created wireframes, mockups, and editorial visuals aligned with brand tone and cultural context. Led testing and iteration cycles to validate content effectiveness and user interface clarity.
Web Product Specialist at Casa.it – REA Group
April 30, 2014 - September 26, 2025Coordinated and oversaw UX enhancements, page content and tone for a major real estate website. Monitored user behavior and implemented design/content enhancements based on real data. Worked closely with graphic teams to maintain consistency and strong visual identity.
Web Product Manager at Virgilio.it - Matrix SPA
January 31, 2012 - September 26, 2025Acted as the liaison between the product development team and Camara Soft SA; managed product features and priorities for core web properties.
Product Manager at Camara Soft SA Chiasso
March 1, 2018 - PresentLead the digital product roadmap for a B2C classifieds platform active in 29 countries and 8 languages, ensuring growth, user satisfaction, and conversion. Planned and executed content and UX strategies by combining marketing insights with data analysis to align with user needs. Developed localised product catalogs and country-specific messaging, improving conversion rates across markets. Launched Multimedia Content Verification Systems, enhancing platform trust and security. Partnered with designers and marketers to deliver engaging user experiences and editorial content across channels. Improved user engagement by 20% and increased revenue by 10% through upselling and campaign optimisation.
Senior UX Designer at Camara Soft SA Lugano
February 28, 2018 - September 26, 2025Designed intuitive digital journeys across web and mobile with a focus on storytelling and emotional engagement. Created wireframes, mockups, and editorial visuals aligned with brand tone and cultural context. Led testing and iteration cycles to validate content effectiveness and user interface clarity.
Web Product Manager at Casa.it – REA Group
April 30, 2014 - September 26, 2025Acted as the liaison between the product development team and stakeholders; oversaw web product enhancements, page content, and tone for major real estate websites; monitored user behavior and implemented data-driven design/content improvements; collaborated with graphic teams to maintain visual identity.
Senior UX Designer at Virgilio.it - Matrix SPA
January 31, 2012 - September 26, 2025Designed intuitive digital journeys across web and mobile with a focus on storytelling and emotional engagement. Created wireframes, mockups, and editorial visuals aligned with brand tone and cultural context. Led testing and iteration cycles to validate content effectiveness and user interface clarity.
Senior UX Designer at Camara Soft SA
March 1, 2018 - PresentLed end-to-end UX design for a high-traffic web and mobile B2C classifieds platform with an integrated e-commerce system, delivering intuitive, high-performing user experiences aligned with business goals. Collaborated with cross-functional teams to define user personas, map journeys, and prototype solutions based on research.
Web Product Specialist at Camara Soft SA
February 28, 2018 - October 23, 2025Delivered user-driven feature and UX improvements for a real estate platform, enhancing usability and performance. Aligned business goals with technical execution, defined product requirements and content structure, and coordinated design and front-end teams to ensure quality and consistency across web and mobile.
Web Product Manager at Casa.it – REA Group
April 30, 2014 - October 23, 2025Delivered user-driven feature and UX improvements for a real estate platform, enhancing usability and performance. Aligned business goals with technical execution, defined product requirements and content structure. Coordinated design and front-end teams to ensure quality and consistency across web and mobile.
Senior UX Designer at Casa.it - REA Group
May 1, 2014 - February 28, 2018Led end-to-end UX design for a high-traffic B2C classifieds platform with integrated e-commerce, driving intuitive user experiences, cross-functional collaboration, and testing to boost engagement and conversions.
Product Manager at Rea Group
February 1, 2012 - April 1, 2014Enhanced UX and features for a real estate platform while aligning business goals with technical execution and leading design and front-end teams.
Web Product Manager at Virgilio.it - Matrix SPA
October 1, 2008 - January 31, 2012Web Product Manager for a major Italian web portal, overseeing product features, roadmaps, and cross-functional collaboration to improve user experience and performance.
Executive Assistant at Deloitte S.p.A. - Consulting, Financial & Tax Services
May 1, 2008 - September 1, 2008Provided operational and administrative support to senior consultants, supporting project delivery and client engagements.
Travel Coordinator & UX Designer at Regalpetra Viaggi - Travel Agency
May 1, 2006 - September 1, 2006Coordinated travel arrangements and contributed UX design insights for travel platforms to improve user flows and interfaces.
Education
Master Degree at Università Degli Studi Di Palermo
September 1, 2005 - December 1, 2007Bachelor Degree at Università degli Studi di Palermo
September 1, 2002 - December 1, 2005Master Degree at Università Degli Studi Di Palermo
September 1, 2005 - December 31, 2007Bachelor Degree at Università degli Studi di Palermo
September 1, 2002 - December 31, 2005Intensive Spanish Course at Colegio Ibérico de Salamanca
August 1, 2007 - September 26, 2025Master Degree at Università Degli Studi Di Palermo
September 1, 2005 - December 31, 2007Bachelor Degree at Università degli Studi di Palermo
September 1, 2002 - December 31, 2005Master Degree in Tecnologia e Didattica delle Lingue at Università degli Studi di Palermo
September 1, 2005 - December 31, 2007Bachelor Degree in Lingue Moderne per il Web at Università degli Studi di Palermo
September 1, 2002 - December 31, 2005Master Degree in Tecnologia e Didattica delle Lingue at Università degli Studi di Palermo
September 1, 2005 - December 1, 2007Bachelor Degree in Lingue Moderne per il Web at Università degli Studi di Palermo
September 1, 2002 - December 1, 2005Intensive Spanish Course at Colegio Ibérico de Salamanca
August 1, 2007 - August 31, 2007Internship Abroad at Italian Embassy in Madrid
September 1, 2006 - December 31, 2006Qualifications
Certified Scrum Master (Scrum Alliance)
June 1, 2021 - September 26, 2025Certified Scrum Product Owner (Scrum Alliance)
February 1, 2019 - September 26, 2025Intensive Spanish Course
August 1, 2007 - September 26, 2025Certified Scrum Master
June 1, 2021 - September 26, 2025Certified Scrum Product Owner
February 1, 2019 - September 26, 2025Certified Scrum Master
June 1, 2021 - September 26, 2025Certified Scrum Product Owner
February 1, 2019 - September 26, 2025Jira
January 11, 2030 - September 26, 2025Trello
January 11, 2030 - September 26, 2025Confluence
January 11, 2030 - September 26, 2025Google Analytics (GA4)
January 11, 2030 - September 26, 2025Mastering in Product Roadmaps
January 11, 2030 - September 26, 2025Eccellenza nella Leadership
January 11, 2030 - September 26, 2025The complete project management fundamentals course
January 11, 2030 - September 26, 2025Adobe Photoshop
January 11, 2030 - September 26, 2025Adobe Illustrator
January 11, 2030 - September 26, 2025Figma
January 11, 2030 - September 26, 2025Sketch
January 11, 2030 - September 26, 2025Microsoft 365
January 11, 2030 - September 26, 2025Certified Scrum Master
June 1, 2021 - October 23, 2025Certified Scrum Product Owner
February 1, 2019 - October 23, 2025AI Product Manager
February 1, 2026 - March 27, 2026Digital Analytics & GA4
May 1, 2025 - March 27, 2026Certified Scrum Master
June 1, 2021 - March 27, 2026Certified Product Owner
February 1, 2019 - March 27, 2026Industry Experience
Software & Internet, Media & Entertainment, Real Estate & Construction, Professional Services, Retail, Travel & Hospitality
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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