I’m Bilal Azam, a senior digital marketing leader with 12+ years of experience across GCC and India in retail, real estate, tourism, and e‑commerce. I’ve managed multi‑million‑AED performance budgets across Meta, Google, TikTok, and Snap, and I’ve grown web and app ecosystems through SEO/ASO, affiliates, and CRM activation. I’ve built and led cross‑functional pods and partnered with agencies to hit revenue, ROAS, CPA/CPI targets and scale.
My approach blends omnichannel, drive‑to‑store programs, and rigorous experimentation (A/B tests, geo lifts) with analytics in GA4/BigQuery. I’ve led go‑to‑market launches delivering multi‑million results in tight windows, created influencer and content programs, and implemented consent‑based lead funnels and CRM handoffs to improve SQL rates and speed‑to‑lead. I’m passionate about data‑driven growth and mentoring teams to perform at their best.
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