I’m Bilal Azam, a senior digital marketing leader with 12+ years of experience across GCC and India in retail, real estate, tourism, and e‑commerce. I’ve managed multi‑million‑AED performance budgets across Meta, Google, TikTok, and Snap, and I’ve grown web and app ecosystems through SEO/ASO, affiliates, and CRM activation. I’ve built and led cross‑functional pods and partnered with agencies to hit revenue, ROAS, CPA/CPI targets and scale. My approach blends omnichannel, drive‑to‑store programs, and rigorous experimentation (A/B tests, geo lifts) with analytics in GA4/BigQuery. I’ve led go‑to‑market launches delivering multi‑million results in tight windows, created influencer and content programs, and implemented consent‑based lead funnels and CRM handoffs to improve SQL rates and speed‑to‑lead. I’m passionate about data‑driven growth and mentoring teams to perform at their best.

Bilal Azam

I’m Bilal Azam, a senior digital marketing leader with 12+ years of experience across GCC and India in retail, real estate, tourism, and e‑commerce. I’ve managed multi‑million‑AED performance budgets across Meta, Google, TikTok, and Snap, and I’ve grown web and app ecosystems through SEO/ASO, affiliates, and CRM activation. I’ve built and led cross‑functional pods and partnered with agencies to hit revenue, ROAS, CPA/CPI targets and scale. My approach blends omnichannel, drive‑to‑store programs, and rigorous experimentation (A/B tests, geo lifts) with analytics in GA4/BigQuery. I’ve led go‑to‑market launches delivering multi‑million results in tight windows, created influencer and content programs, and implemented consent‑based lead funnels and CRM handoffs to improve SQL rates and speed‑to‑lead. I’m passionate about data‑driven growth and mentoring teams to perform at their best.

Available to hire

I’m Bilal Azam, a senior digital marketing leader with 12+ years of experience across GCC and India in retail, real estate, tourism, and e‑commerce. I’ve managed multi‑million‑AED performance budgets across Meta, Google, TikTok, and Snap, and I’ve grown web and app ecosystems through SEO/ASO, affiliates, and CRM activation. I’ve built and led cross‑functional pods and partnered with agencies to hit revenue, ROAS, CPA/CPI targets and scale.
My approach blends omnichannel, drive‑to‑store programs, and rigorous experimentation (A/B tests, geo lifts) with analytics in GA4/BigQuery. I’ve led go‑to‑market launches delivering multi‑million results in tight windows, created influencer and content programs, and implemented consent‑based lead funnels and CRM handoffs to improve SQL rates and speed‑to‑lead. I’m passionate about data‑driven growth and mentoring teams to perform at their best.

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Language

English
Fluent
Hindi
Fluent
Bengali
Advanced
Arabic
Beginner

Work Experience

Marketing Director at Exjot Technology LLC
January 1, 2023 - Present
Owned multi‑million‑AED performance budgets across e‑commerce and real estate; governed ROAS, CPA/CPI and revenue targets. Delivered AED 18M+ revenue in 30 days for a launch by orchestrating full‑funnel media, high‑intent funnels and rapid creative iteration. Led 50+ cross‑functional team and agencies; QBRs, SLAs and sprint model → CPA −30%, AOV +12%. Established test‑and‑learn (A/B + geo‑lift) and GA4 dashboards; reduced wastage and improved pacing.
Head of Growth Strategy at Life Productions
December 1, 2024 - September 26, 2025
Directed digital & brand for 20+ brands (Emaar, Sobha, Danube, Mercedes‑Benz) across paid, content and CRM. Generated AED 66M+ sales in 30‑day real‑estate windows via segmented ad funnels and retargeting. Built influencer and social programs (100+ creators); ensured brand safety and measurable outcomes. Implemented consent‑based lead funnels and CRM handoffs to improve SQL rate and speed‑to‑lead.
Founder & Growth Architect at Growth Agencies
January 1, 2022 - September 26, 2025
Scaled brands via performance + organic + creative; grew zero‑revenue e‑commerce to six‑figure monthly businesses. Achieved up to 21x ROAS for D2C; deployed WhatsApp automation and advanced audience segmentation. Spearheaded Sreeleathers’ online scale to 450K+ AED/month with channel mix and lifecycle marketing.

Education

Bachelor of Mass Media & Journalism at Calcutta University
January 11, 2030 - September 26, 2025
Diploma in Multimedia & Animation at St. Xavier’s College, Kolkata
January 11, 2030 - September 26, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Real Estate & Construction, Media & Entertainment, Travel & Hospitality, Professional Services