Available to hire
I am a multidisciplinary designer with over 10 years of experience elevating brand identity across digital, print, and live events. I blend conceptual thinking with hands-on leadership to turn brand visions into measurable results through compelling storytelling and user-centric design.
I thrive in partner-driven environments, guiding agile teams, shaping design systems, and delivering innovative marketing solutions that drive engagement and growth. My experience spans brand building, multi-channel campaigns, and performance-driven storytelling.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
German
Beginner
Work Experience
Senior Creative Designer at GITPAC
July 31, 2024 - September 26, 2025Directed customized and AI-generated visual integration across 40+ products to enhance brand consistency and regulatory compliance. Crafted social media visuals that boosted audience engagement by 3x. Developed branding assets (logos, typography, color schemes) for client campaigns, improving brand recall by 40%. Streamlined visual content hierarchy and typographic systems, reducing design turnaround by 25%. Led client presentations with an 80% first-round approval rate, increasing client satisfaction by 25%. Translated KPIs into visual campaigns that boosted engagement by 20%.
Creative Designer at GITPAC
September 30, 2018 - September 26, 2025Designed packaging, editorial, and branding for 50+ products to boost brand visibility. Created 20+ engaging social media graphics and videos monthly, increasing followers by 15% and raising overall brand awareness. Produced over 80 custom illustrations and infographics to enhance visual storytelling and content engagement by 35%. Generated social and ad content that expanded client reach by 15%. Managed 25+ on-time projects across diverse teams and ensured visual consistency per brand guidelines across 5+ product lines, resulting in a 30% rise in recognition and a 20% reduction in revision cycles.
Senior Creative Designer at GITPAC
July 1, 2024 - September 26, 2025Directed customized and AI-generated visual integration across 40+ products, enhancing brand constancy and compliance. Handcrafted social media visuals for that boosted audience engagement by 3x. Developed branding assets (logos, typography, color schemes) for client campaigns that led to enhanced brand recall by 40%. Streamlined visual content hierarchy and typographic systems, reducing design turnaround by 25%. Led client presentations with an 80% first-round approval rate, improving client satisfaction by 25%. Translated KPIs into visual campaigns boosting engagement by 20%.
Creative Designer at GITPAC
September 1, 2018 - September 26, 2025Designed packaging, editorial, and branding for 50+ products, boosting brand visibility. Conceived 20+ engaging social media graphics and videos monthly that increased followers by 15% and boosted overall brand awareness. Created over 80+ custom illustrations and infographics, enhancing visual storytelling and increasing content engagement by 35%. Produced social and ad content that heightened client reach by 15%. Managed 25+ on-time project delivery across diverse teams. Oversaw visual consistency as per brand-guidelines across 5+ product lines, resulting in 30% rise in recognition and 20% drop in revision cycles.
Senior Creative Designer at GITPAC
July 1, 2024 - October 5, 2025Directed customized and AI-generated visual integration across 40+ products, enhancing brand constancy and compliance. Handcrafted social media visuals that boosted audience engagement by 3x. Developed branding assets (logos, typography, color schemes) for client campaigns that led to enhanced brand recall by 40%. Streamlined visual content hierarchy and typographic systems, reducing design turnaround by 25%. Led client presentations with an 80% first-round approval rate, improving client satisfaction by 25%. Translated KPIs into visual campaigns boosting engagement by 20%.
Creative Designer at GITPAC
September 1, 2018 - October 5, 2025Designed packaging, editorial, and branding for 50+ products, boosting brand visibility. Conceived 20+ engaging social media graphics and videos monthly that increased followers by 15% and boosted overall brand awareness. Created over 80+ custom illustrations and infographics, enhancing visual storytelling and increasing content engagement by 35%. Produced social and ad content that heighted client reach by 15%. Managed 25+ on-time project deliveries across diverse teams. Oversaw visual consistency as per brand guidelines across 5+ product lines, resulting in a 30% rise in recognition and a 20% drop in revision cycles.
Senior Creative Designer at GITPAC
July 31, 2024 - July 31, 2024Collaborated with product and marketing teams to deliver packaging, editorial, and web content for 50+ market launches in the retail and lifestyle sectors. Produced monthly visual content, from digital graphics to explainer videos and infographics, optimizing brand messaging across websites and social media in highly competitive markets. Standardized brand asset libraries and implemented quality controls, streamlining revision cycles by 20% and raising consistency, key for delivering agile design in a busy agency landscape. Defined the visual strategy for digital campaigns, balancing bold creativity with commercial impact and performance tracking.
Creative Designer at GITPAC
July 31, 2024 - July 31, 2024Led end-to-end creative direction of 40+ product lines for digital, print, and event channels, translating brand visions into measurable results through storytelling and user-centric design. Oversaw design systems (logos, color palettes, typography) that supported impactful brand rollouts, increasing product recognition by 40%. Developed sales presentations and multimedia pitch decks that secured 80% first-round client approvals, demonstrating strong stakeholder engagement and strategic communication. Directed social ad campaigns and cross-platform digital content, driving online engagement and audience growth for fast-moving fashion and lifestyle brands.
Education
MA in Visual & Experience Design at UE, Potsdam
September 1, 2024 - September 26, 2025M.ARCH at School of Planning & Architecture, New Delhi, India
June 1, 2011 - May 31, 2013B.ARCH at University of Kerala, Kerala, India
June 1, 2006 - May 31, 2011MA in Visual & Experience Design at UE, Potsdam
September 1, 2024 - September 26, 2025M.Arch at School of Planning and Architecture, New Delhi
June 1, 2011 - May 1, 2013Bachelor of Architecture at KU, Kerala
June 1, 2006 - May 1, 2011MA in Visual & Experience Design at UE Potsdam
September 1, 2024 - February 1, 2026M. Arch at SPA, New Delhi
June 1, 2011 - May 1, 2013B. Arch at KU, Kerala
June 1, 2006 - May 1, 2011MA in Visual & Experience Design at UE, Potsdam
September 1, 2024 - February 1, 2026M.Arch in Design at SPA, New Delhi
June 1, 2011 - May 1, 2013B.Arch in Design at KU, Kerala
June 1, 2006 - May 1, 2011Qualifications
Industry Experience
Media & Entertainment, Professional Services, Education, Other, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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