Available to hire
I’m a digital marketing professional with over 20 years of experience spanning backend engineering, frontend client services, product development, and marketing. I specialize in applying technology to enable digital transformation and deliver measurable business impact. I’m a dynamic leader who builds high-performing teams, optimizes budgets, and fosters collaboration among stakeholders to drive sustainable results.
Across roles in data, marketing, and product, I’ve consistently delivered improvements in efficiency, revenue, and client success by aligning cross-functional efforts with strategic objectives and clear, data-driven insights.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Japanese
Intermediate
Work Experience
Client Services (Greater China) at Perion Network Ltd.
June 1, 2024 - PresentFacilitated client meetings and workshops to align business needs with PDOOH (Programmatic Digital Out of Home) solution. Collaborated with cross-functional teams to deliver projects, identified upsell opportunities, and supported revenue growth through strategic client engagement. Resolved client issues promptly, documented interactions, and improved service delivery to boost retention and client success.
Project Executive at Hong Kong Fashion Designers Association
August 1, 2025 - September 26, 2025Coordinated high-profile events and educational programs in collaboration with government and nonprofit partners. Managed administrative and compliance tasks, including audit reports and AGM logistics. Acted as liaison with external associations and government bodies, ensuring smooth communication and alignment.
Founder at Studio Fermata
April 1, 2023 - PresentDesigned and delivered wellness programs for corporate and community groups, including NGOs and educational institutions. Managed all aspects of operations, budgeting, and stakeholder engagement. Facilitated workshops that promoted mental health and social well-being.
Head of Data and Technology at GroupM Communications Hong Kong
October 1, 2023 - September 26, 2025Led cross-functional teams to deliver strategic initiatives across multiple business units. Implemented project tracking systems and streamlined workflows, improving delivery timelines and stakeholder satisfaction. Oversaw risk mitigation and contingency planning for data-driven transformation projects. Streamlined workflows, improving project efficiency by 20% and internal satisfaction by 10%. Created new revenue streams, achieving a 195%+ increase in revenue compared to 2022.
Data Marketing Director at Omnicom Media Group Hong Kong
August 1, 2022 - September 26, 2025Built and led a data team, providing Ad Ops, Automation, and Consulting Services in AdTech, MarTech, DMP, GA, and GCP. Drove clients' digital transformation, improving media efficiency by 20-50%. Provided full-funnel MarTech consultation and support, achieving 20-40% media savings post-DMP onboarding. Streamlined workflows and standardized reporting, reducing preparation time by 30-50%.
Head of Client Services, Hong Kong & Taiwan at Sizmek Hong Kong Limited
February 1, 2015 - September 26, 2025Built and led a regional client services team, managing relationships with corporate and public sector clients. Delivered strategic consulting and project execution across digital platforms.
Project Director at Next Mobile Limited
December 1, 2015 - September 26, 2025Directed digital transformation projects, including platform revamps and technology upgrades. Managed cross-functional teams and external vendors to ensure timely delivery and compliance with business goals.
Head of Digital Platform at One TV Channel Limited
December 1, 2016 - September 26, 2025Led the development and launch of an OTT streaming video platform, collaborating with development and UX teams. Managed sales and marketing efforts for the platform's market rollout and launch campaign.
Product Manager at Tvb.com
August 1, 2008 - September 26, 2025Re-launched drama.tvb.com and planned for the drama channel. Launched schedule.tvb.com, integrating with the Electronic Program Guide in HDTV. Migrated ad systems and redefined ad structures.
Manager at Mindshare Interaction
December 1, 2009 - September 26, 2025Managed ad systems and website optimization projects for clients like HSBC, Rolex, and Disney. Provided project management and total solutions for clients.
Software Engineer, Media Services at Yahoo! Hong Kong Limited
September 1, 2006 - September 26, 2025Managed rich media advertising projects and ad production. Acted as a communication bridge between media services and engineering teams.
Client Services (Greater China) at Hivestack Technologies Inc
March 1, 2025 - PresentFacilitated client meetings and workshops to align business needs with PDOOH solution; collaborated with cross-functional teams to deliver projects, identified upsell opportunities, and supported revenue growth through strategic client engagement; resolved client issues promptly, documented interactions, and improved service delivery to boost retention and client success.
Project Executive at Hong Kong Fashion Designers Association
February 28, 2025 - September 26, 2025Assisted in organizing high-profile events (Virtuose Fashion Show, Couture Reverie, Fashion Atelier Certificate Programme 2024/2025); efficiently managed administrative tasks including meeting minutes, audit reports, and AGM logistics; acted as primary contact with other associations and government entities to ensure seamless communication and collaboration.
Founder at 2 Studio Fermata
April 1, 2023 - PresentLaunched and managed a mindfulness studio, overseeing course design, product sourcing, and marketing; provided mindfulness consultation services to corporate clients, individuals, and students; conducted workshops and training in yoga, aromatherapy, and sound healing.
Head of Data and Technology at GroupM Communications Hong Kong
October 31, 2023 - September 26, 2025Managed a team of 15 across Research, Data, and AdOps; established connections and processes with clients, internal and external parties to identify opportunities to enhance efficiency and effectiveness for clients; rolled out and supported global proprietary services in HK; led data-driven projects (GA4, Google Cloud Project, MMM); streamlined workflows, improving project efficiency by 20% and internal satisfaction by 10%; created new revenue streams achieving 195%+ revenue growth vs 2022.
Working Committee Member at IAB Hong Kong
December 31, 2022 - September 26, 2025Collaborated on the Measurement Committee (2022) and Data & Measurement Committee (2021) to develop digital marketing standards and best practices.
Data Marketing Director at Omnicom Media Group Hong Kong
August 31, 2022 - September 26, 2025Built and led a data team providing Ad Ops, Automation, and Consulting Services in AdTech, MarTech, DMP, GA, and GCP; drove clients' digital transformation, improving media efficiency by 20-50%; provided full-funnel MarTech consultation and support, achieving 20-40% media savings post-DMP onboarding; streamlined workflows and standardized reporting, reducing preparation time by 30-50%; created new revenue streams.
Head of Digital Platform at One TV Channel Limited
December 31, 2016 - September 26, 2025Led the development and launch of an OTT streaming video platform, collaborating with development and UX teams; managed sales and marketing efforts for the platform's market rollout and launch campaign.
Project Director at Next Mobile Limited
December 31, 2015 - September 26, 2025Led projects to drive revenue, including transforming Flash to HTML5 and revamping the Apple Daily website and app.
Head of Client Services, Hong Kong & Taiwan at Sizmek Hong Kong Limited
February 28, 2015 - September 26, 2025Established and grew the Hong Kong office, increasing market share from <5% to over 60%; partnered with the Business Development Team on new client pitches and provided consulting services in display advertising, search, programmatic, and social media.
Manager at Mindshare Interaction
December 31, 2009 - September 26, 2025Managed ad systems and website optimization projects for clients like HSBC, Rolex, and Disney; provided project management and total solutions for clients.
Product Manager at Tvb.com
August 31, 2008 - September 26, 2025Re-launched drama.tvb.com and planned for the drama channel; launched schedule.tvb.com, integrating with the Electronic Program Guide in HDTV; migrated ad systems and redefined ad structures.
Software Engineer, Media Services at Yahoo! Hong Kong Limited
September 30, 2006 - September 26, 2025Managed rich media advertising projects and ad production; acted as a communication bridge between media services and engineering teams.
Education
MSc Multimedia & Entertainment Technology at The Hong Kong Polytechnic University
January 1, 2006 - January 1, 2007BBA(Hons) Information and Systems Management at The Hong Kong University of Science and Technology
January 1, 1995 - January 1, 1998MSc Multimedia & Entertainment Technology at The Hong Kong Polytechnic University
January 1, 2006 - December 31, 2007BBA(Hons) Information and Systems Management at The Hong Kong University of Science and Technology
January 1, 1995 - December 31, 1998Qualifications
Working Committee Member
September 1, 2020 - December 1, 2022Industry Experience
Media & Entertainment, Non-Profit Organization, Education, Government, Professional Services, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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