Eva Sophie Wilk
Hi, I'm Eva Sophie Wilk, a freelance content strategist, community and social media manager, and project manager based in Cologne, Germany.
About
Hi, I’m Eva Sophie Wilk, a freelance content strategist, community and social media manager, and project manager based in Cologne, Germany. I help luxury, wines & spirits, psychology & health, fashion & design, FMCG and beauty brands set up and present on social networks, and I create meaningful content across homepages, podcasts, blogs, newsletters and magazine articles. I also coordinate external partners for content production and influencer marketing, leading end-to-end campaigns and measuring impact.
In addition to client work, I coach individuals through change using systemic methods and support teams in decision-making and resource planning to increase confidence and satisfaction in everyday life. I have collaborated with brands such as TAG Heuer, Chandon, Belvedere, Cloudy Bay, WhistlePig, and more, and I currently contribute to Birkenstock and Tempusleben Intensiv in leadership and content roles while continuing to grow as a strategist and facilitator.
- 10 years' experience
- Joined September 2025
Languages
- GermanFluent
- EnglishFluent
- FrenchFluent
- ItalianBeginner
- Spanish; CastilianBeginner
- LatinAdvanced
Industry experience
- Media & Entertainment
- Professional Services
- Retail
- Travel & Hospitality
- Wholesale & Distribution
- Other
- Consumer Goods
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Work experience· 34 roles
Global Content Manager for Birkenstock Care Essentials; end-to-end content production from strategy and benchmarking, briefing creatives, sample logistics, shooting, post-production, publishing and analysis. Social Media Management across Meta, Instagram and Spotify; content calendars, tone of voice, guidelines; SEO blog posts, newsletters, website content; community management and analytics; campaign planning and execution; cross-functional collaboration.
Global content management for Birkenstock Care Essentials line: end-to-end content production from strategy and benchmarking, briefing creatives, sample logistics, executing and shooting content, briefing for post-production, publishing and analyzing. Social media management and strategy across Meta, Instagram and Spotify; content calendars, community management, content analysis and reporting; web and editorial content including SEO blog posts, newsletters, internal communications, and LinkedIn articles; monitoring and data-driven optimization. Campaign creation and management, including shoots for campaigns.
Project management responsibilities and executive assistant duties related to founding and growing the project; marketing strategy and social media presence; collaboration with external partners; recruitment processes and coaching; training employees for remote work.
Education· 15
Certifications and awards· 20
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