Available to hire
Hi, I’m Eva Sophie Wilk, a freelance content strategist, community and social media manager, and project manager based in Cologne, Germany. I help luxury, wines & spirits, psychology & health, fashion & design, FMCG and beauty brands set up and present on social networks, and I create meaningful content across homepages, podcasts, blogs, newsletters and magazine articles. I also coordinate external partners for content production and influencer marketing, leading end-to-end campaigns and measuring impact.
In addition to client work, I coach individuals through change using systemic methods and support teams in decision-making and resource planning to increase confidence and satisfaction in everyday life. I have collaborated with brands such as TAG Heuer, Chandon, Belvedere, Cloudy Bay, WhistlePig, and more, and I currently contribute to Birkenstock and Tempusleben Intensiv in leadership and content roles while continuing to grow as a strategist and facilitator.
Experience Level
Language
German
Fluent
English
Fluent
French
Fluent
Italian
Beginner
Spanish; Castilian
Beginner
Latin
Advanced
Work Experience
Freelance Social Media Manager, Content Strategist & Project Manager at Freelance
January 1, 2018 - PresentSupporting luxury, wines & spirits, psychology & health, fashion & design, FMCG and beauty brands with social media setup and presentation, strategy and management across Instagram, Facebook and Pinterest; content creation (homepage, podcasts, blog posts, newsletters, and articles for magazines); community management and influencer marketing; management of external partners for content production.
Freelance Systemic Coach and Change Manager at Self-employed
January 1, 2019 - PresentSupport individuals in decision-making and change processes by defining resources, values and interests, and helping them define and strengthen their personal path to navigate daily life with greater confidence and satisfaction.
Content Manager at Birkenstock
December 31, 2025 - September 26, 2025Global Content Manager for Birkenstock Care Essentials; end-to-end content production from strategy and benchmarking, briefing creatives, sample logistics, shooting, post-production, publishing and analysis. Social Media Management across Meta, Instagram and Spotify; content calendars, tone of voice, guidelines; SEO blog posts, newsletters, website content; community management and analytics; campaign planning and execution; cross-functional collaboration.
Project Manager at Tempusleben Intensiv GmbH
January 1, 2025 - PresentDeveloped a new business construct and business plan; provided feedback to the CEO; developed marketing strategy and social media presence; coordinated with external partners; recruitment and remote-work training.
Community Lead and Content Strategist at Moët Hennessy (MH Creative Studio, Paris)
December 31, 2024 - September 26, 2025Led social media strategy for maisons, planned and implemented campaigns, collaborated with copywriters and designers, created monthly content calendars, managed moderation, produced trend reports, benchmarked competitors and tracked KPIs; created guidelines for events, shoots and external partners; coordinated with Marketing, PR and Communications; prepared strategy decks and case studies.
Social Media Consultant in the Luxury Industry at Mazarine
December 31, 2024 - September 26, 2025Account team work including copywriting and community management for luxury clients.
Social Community Consultant at What’s Next Partners
December 31, 2022 - September 26, 2025On the account team for TAG Heuer (3M followers), moderating the TAG Heuer community across social accounts.
Project Manager & Executive Assistant at Tempuskontor GmbH (Tempusleben Intensiv)
December 31, 2020 - September 26, 2025Contributed to founding of the project Tempusleben Intensiv; developed business plan; marketing strategy; social media presence; external partner coordination; recruitment and coaching for remote work.
Aptitude and Management Diagnostics at ITB Consulting GmbH
December 31, 2019 - September 26, 2025Development, implementation and evaluation of aptitude tests; data acquisition, preparation and analysis; supervision and training of test centers; customer support; training new staff.
Freelance Social Media Manager, Content Strategist & Project Manager
January 1, 2018 - PresentSupporting companies in the luxury, wines & spirits, psychology & health, fashion & design, FMCG and beauty industries with setup and presentation on social networks, content creation (homepage, podcasts, blog posts, newsletters and magazine articles), community management, partner management for content production and influencer marketing.
Freelance Systemic Coach and Change Manager
January 1, 2019 - PresentHelping individuals in decision-making and change processes by defining resources, values and interests to strengthen personal paths and foster confident, satisfying everyday life.
Project Manager at Tempusleben Intensiv GmbH
January 1, 2025 - PresentTempusleben Intensiv project management and related activities at Breitscheid; involved in business development and coordination with external partners.
Content Manager at Birkenstock
January 1, 2025 - September 26, 2025Global Content Manager for Birkenstock Care Essentials; end-to-end content production, strategy, scheduling, post- production briefing, publishing and analysis; social media management (Meta, Instagram, Spotify); web and editorial content; SEO-friendly blog posts and newsletters; cross-functional collaboration.
Community Lead and Content Strategist at Moët Hennessy, Paris
January 1, 2024 - September 26, 2025Content strategist within MH Creative Studio; planning and implementing social media and communication campaigns; leading copywriters and designers; creating monthly content calendars; account moderation; trend reports and KPI tracking; event and shoot guidelines and partner coordination.
Social Media Consultant in the Luxury Industry at Mazarine, Paris
January 1, 2024 - September 26, 2025Copywriting and community management for luxury clients as part of the agency’s account team.
Social Community Consultant for TAG Heuer at What's Next Partners, Paris
January 1, 2024 - September 26, 2025Moderated TAG Heuer community across all social accounts as part of the agency's client work.
Project Manager Tempusleben Intensiv & Executive Assistant at Tempuskontor GmbH, Berlin
January 1, 2020 - September 26, 2025Contributed to founding the project, developed business plans, marketing strategy, social media presence, recruitment processes and staff coaching for remote work.
Aptitude and Management Diagnostics Analyst at ITB Consulting GmbH, Bonn
January 1, 2019 - September 26, 2025Development, implementation and evaluation of aptitude tests; data analysis; training of test centers; customer support and business development.
Freelance Social Media Manager, Content Strategist & Project Manager at Self-employed
January 1, 2018 - October 28, 2025Supporting companies in the luxury, wines & spirits, psychology & health, fashion & design, FMCG and beauty industry with their set-up of and their presentation on social networks, as well as with the creation of creative and meaningful content. Activities include strategy and management for various social media platforms, content creation (homepage, podcasts, blog posts, newsletters, and articles for magazines), community management and marketing. Additionally, managing external partners for content production and influencer marketing.
Freelance Systemic Coach and Change Manager at Self-employed
January 1, 2019 - October 28, 2025Supporting people in decision-making and change situations using methods to define resources, values and interests to help individuals define and strengthen their personal path and to go through everyday life more confidently and satisfied.
Project Manager at Tempusleben Intensiv GmbH
January 1, 2025 - October 28, 2025Project management responsibilities and executive assistant duties related to founding and growing the project; marketing strategy and social media presence; collaboration with external partners; recruitment processes and coaching; training employees for remote work.
Content Manager at Birkenstock
January 1, 2025 - January 1, 2025Global content management for Birkenstock Care Essentials line: end-to-end content production from strategy and benchmarking, briefing creatives, sample logistics, executing and shooting content, briefing for post-production, publishing and analyzing. Social media management and strategy across Meta, Instagram and Spotify; content calendars, community management, content analysis and reporting; web and editorial content including SEO blog posts, newsletters, internal communications, and LinkedIn articles; monitoring and data-driven optimization. Campaign creation and management, including shoots for campaigns.
Community Lead and Content Strategist at Moët Hennessy, Paris
January 1, 2024 - January 1, 2024Content strategist within MH Creative Studio, planning and implementing social media and communication campaigns; leading copywriters and designers; presenting monthly content calendars; moderating accounts; creating trend reports, benchmarking and KPI-driven action plans; coordinating events, shoots, markets and external partners; aligning content with pillars and platform-specific needs; developing strategy decks and case studies.
Social Media Consultant in the Luxury Industry at Mazarine, Paris
January 1, 2024 - January 1, 2024Account team work focusing on copywriting and community management for a luxury client.
Social Community Consultant for TAG Heuer at What’s Next Partners, Paris
January 1, 2022 - January 1, 2022Moderated the TAG Heuer community across social accounts.
Project Manager & Executive Assistant at Tempusleben Intensiv & Tempuskontor GmbH, Berlin
January 1, 2020 - January 1, 2020Diverse tasks in collaboration with the executive team; developing and planning a new business construct and business plan; providing feedback to CEO; marketing strategy; presence on social media; recruitment and personnel development; coaching and remote-work training.
Aptitude and Management Diagnostics at ITB Consulting GmbH, Bonn
January 1, 2019 - January 1, 2019Development, implementation and evaluation of aptitude tests; data analysis; training and supervision of test centers and test supervisors; customer acquisition and support; training new student assistants; regular management meetings.
Content Manager at Birkenstock
January 1, 2024 - January 1, 2025Global Content Manager for Birkenstock Care Essentials. Managed end-to-end content production, strategy, benchmarking, briefing, sample logistics, shooting, post-production guidance, publishing, and performance analysis. Oversaw Meta, Instagram and Spotify channel strategy, calendars, copy, community management and paid media. Contributed to web/editorial content, SEO-optimized blog posts and internal communications.
Freelance Content Strategist, Community & Social Media Manager, & Project Manager at Self-employed
January 1, 2018 - PresentSupported luxury, wines & spirits, psychology & health, fashion & design, FMCG and beauty brands with social media setup and strategy, content creation (homepage, podcasts, blogs, newsletters and articles), community management, influencer marketing and external partner management. Worked with brands including TAG Heuer, Chandon, Belvedere, Terrazas de los Andes, Cloudy Bay, WhistlePig, Clos19, Château Galoupet, Volcan di mi Tierra, Ingolstadt Village, Wertheim Village, BIC Germany, Jack Link’s and others.
Community Lead and Content Strategist at Moët Hennessy, Paris
January 1, 2022 - January 1, 2024Led content strategy and campaigns for MH Creative Studio, coordinating with maison teams to plan and implement social media campaigns, guide events and shoots, manage partners, and monitor KPI analytics.
Social Media Consultant in the Luxury Industry at Mazarine, Paris
January 1, 2022 - January 1, 2024Contributed copywriting and community management for luxury client accounts, shaping content and engagement strategies.
Social Community Consultant at What’s Next Partners, Paris
January 1, 2022 - January 1, 2022Moderated the TAG Heuer community across social accounts as part of the agency team.
Project Manager & Executive Assistant at Tempusleben Intensiv & Tempuskontor GmbH, Berlin
January 1, 2019 - January 1, 2020Drove business development, marketing strategy, and social media presence; supported CEO with personnel discussions and remote work training.
Aptitude and Management Diagnostics at ITB Consulting GmbH, Bonn
January 1, 2016 - January 1, 2019Developed, implemented and evaluated aptitude tests; managed data analysis, test center operations, customer acquisition and trainer mentoring.
Education
Master of Science in International Management at American University of Paris
January 11, 2030 - September 26, 2025Bachelor of Science in Psychology at University of Bonn
January 11, 2030 - September 26, 2025Bachelor of Science in Business Administration at University of Cologne
January 11, 2030 - September 26, 2025Semester Abroad at University of California, Los Angeles (UCLA)
January 11, 2030 - September 26, 2025Master of Science at American University of Paris
January 11, 2030 - September 26, 2025Bachelor of Science at University of Bonn
January 11, 2030 - September 26, 2025Bachelor of Science at University of Cologne
January 11, 2030 - September 26, 2025Master of Science in International Management at American University of Paris
January 11, 2030 - October 28, 2025Bachelor of Science in Psychology at University of Bonn
January 11, 2030 - October 28, 2025Bachelor of Science in Business Administration at University of Cologne
January 11, 2030 - October 28, 2025Semesters Abroad at University of California Los Angeles (UCLA)
January 11, 2030 - October 28, 2025Master of Science in International Management at American University of Paris
January 11, 2030 - January 20, 2026Bachelor of Science in Psychology at University of Bonn
January 11, 2030 - January 20, 2026Bachelor of Science in Business Administration at University of Cologne
January 11, 2030 - January 20, 2026Abitur at Erzbischöfliches Irmgardis Gymnasium
January 11, 2030 - January 20, 2026Qualifications
WSET Level 1
January 1, 2023 - September 26, 2025Inside LVMH Certificate
January 1, 2021 - September 26, 2025Training as Systemic Coach and Change Manager
January 1, 2019 - September 26, 2025Course director « Progressive Muscle Relaxation »
January 1, 2015 - September 26, 2025Mediator
January 1, 2009 - September 26, 2025WSET Level 1
January 1, 2023 - September 26, 2025Inside LVMH Certificate
January 1, 2021 - September 26, 2025Training as Systemic Coach and Change Manager
January 1, 2019 - December 31, 2020Mediator
January 1, 2009 - September 26, 2025Course director 'Progressive Muscle Relaxation'
January 1, 2015 - September 26, 2025WSET Level 1
January 1, 2023 - October 28, 2025Inside LVMH Certificate
January 1, 2021 - October 28, 2025Training as Systemic Coach and Change Manager
January 1, 2019 - January 1, 2020Course director "Progressive Muscle Relaxation"
January 1, 2015 - October 28, 2025Mediator
January 1, 2009 - October 28, 2025WSET Level 1
January 1, 2023 - January 20, 2026Inside LVMH Certificate
January 1, 2021 - January 20, 2026Training as Systemic Coach and Change Manager
January 1, 2019 - December 31, 2020Course director Progressive Muscle Relaxation
January 1, 2015 - January 20, 2026Mediator
January 1, 2009 - January 20, 2026Industry Experience
Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Wholesale & Distribution, Other, Consumer Goods
Experience Level
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