I'm a business-driven Digital Project Manager and Marketing Specialist with 7+ years of international experience leading marketing initiatives across the U.S., Europe, and LATAM. I excel at coordinating cross-functional teams, translating complex challenges into actionable plans, and delivering campaigns that improve acquisition, retention, and ROI. I translate data into growth—designing digital experiences, running CRO experiments, and optimizing resources to maximize impact for clients in banking, NGOs, and tech. I'm passionate about UX, experimentation, and turning analytics into customer-centric results.…

Thiany Valero

I'm a business-driven Digital Project Manager and Marketing Specialist with 7+ years of international experience leading marketing initiatives across the U.S., Europe, and LATAM. I excel at coordinating cross-functional teams, translating complex challenges into actionable plans, and delivering campaigns that improve acquisition, retention, and ROI. I translate data into growth—designing digital experiences, running CRO experiments, and optimizing resources to maximize impact for clients in banking, NGOs, and tech. I'm passionate about UX, experimentation, and turning analytics into customer-centric results.…

Available to hire

I’m a business-driven Digital Project Manager and Marketing Specialist with 7+ years of international experience leading marketing initiatives across the U.S., Europe, and LATAM. I excel at coordinating cross-functional teams, translating complex challenges into actionable plans, and delivering campaigns that improve acquisition, retention, and ROI.

I translate data into growth—designing digital experiences, running CRO experiments, and optimizing resources to maximize impact for clients in banking, NGOs, and tech. I’m passionate about UX, experimentation, and turning analytics into customer-centric results.

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Skills

Experience Level

Language

English
Fluent
Spanish; Castilian
Fluent
French
Beginner
Italian
Beginner

Work Experience

Digital Project Manager at Flat 101
July 1, 2025 - September 26, 2025
Managing 5 digital projects across banking, think tank, and NGO sectors. Overseeing multidisciplinary teams (CRO, UI/UX, SEO, accessibility, front-end and back-end developers), ensuring alignment and timely delivery. Leading Scrum ceremonies, maintaining client communication, updating Kanban boards, managing budgets and team hours, and continuously monitoring gross margin performance.
Digital Project Manager at Flat 101
July 1, 2025 - September 26, 2025
Manage five digital projects across banking, think tank, and NGO sectors. Oversee multidisciplinary teams (CRO, UI/UX, SEO, accessibility, frontend and backend developers), lead Scrum ceremonies, maintain client communication, update Kanban boards, manage budgets and hours, and monitor gross margin performance.
Digital Customer Experience Specialist at Accenture
July 31, 2024 - September 26, 2025
PM orchestrating sprints for monthly objectives. Digital experience design and analysis proposing new optimizations for user experience (UX), personalization, and UI changes through continuous multi-testing, conducting analysis to understand user behavior, creating data-driven strategies for CRO optimization.
Digital Customer Experience Specialist at Accenture
July 1, 2024 - September 26, 2025
PM orchestration of sprints for monthly objectives. Design and analyze digital experiences, proposing optimizations for UX, personalization, and UI changes through continuous multi-testing. Conduct analyses to understand user behavior and develop data-driven CRO strategies.
Digital Customer Experience Specialist at Accenture
December 1, 2023 - July 31, 2024
PM orchestrating sprints for monthly objectives. Digital experience design and analysis proposing new optimizations for user experience (UX), personalization, and UI changes through continuous multi-testing, conducting analysis to understand user behavior, creating data-driven strategies for CRO optimization.
Freelancer Digital Marketer at Pacific 54
November 30, 2022 - September 26, 2025
Strategic management of marketing campaigns and conversion funnels. Analytics report: Looker Studio and data vis. CRM strategies and client retention.
Freelancer Project Manager at Pacific54
November 1, 2022 - Present
Manage digital projects, including campaign planning and activation. Oversee cross-functional teams, ensure timely execution, and track KPIs. Maintain client relationships, optimize resources, and address challenges throughout the project lifecycle.
Freelancer Digital Marketer at Pacific54
November 1, 2022 - September 26, 2025
Strategic management of marketing campaigns and conversion funnels. Deliver analytics reports (Looker Studio and data visualization) and implement CRM strategies to improve client retention.
Freelancer Project Manager at Pacific54
November 1, 2022 - Present
Lead digital projects for clients, including campaign planning, activation, and cross-functional team coordination. Manage timelines, track KPIs, maintain client relationships, optimize resources, and address challenges throughout the project lifecycle.
Digital Marketing Specialist at ZN Consulting
May 31, 2022 - September 26, 2025
Content strategist for agency communications and retention marketing campaigns for existing customers. Account team: Administrated digital communication channels for customers.
Digital Marketing Specialist at ZN Consulting
May 1, 2022 - September 26, 2025
Marketing team contributor focusing on content strategy for agency communications and retention campaigns for existing customers; managed digital communication channels for customers.
Content Strategist and Paid Manager at JM Interpart
October 31, 2021 - September 26, 2025
Content Strategist: creation of content for social media, email marketing, management of campaigns with influencers. Paid Advertising: planning, execution and control of advertising budget.
Digital Marketing Specialist at Marak Digital Marketing
October 31, 2021 - September 26, 2025
Master’s internship: Successful implementation of marketing plans resulting in a significant increase in sales for clients. Increased user acquisition by 35%, improved retention, and maximized customer lifetime value.
Digital Marketing Specialist at ZN Consulting
October 1, 2021 - May 31, 2022
Marketing team: Content strategist for the agency communications and retention marketing campaigns for existing customers. Account team: Administrated digital communication channels for customers.
Content Strategist and Paid Manager at JM Interpart
October 1, 2021 - September 26, 2025
Created content for social media and email marketing; managed influencer campaigns. Planned, executed, and controlled advertising budgets.
Digital Marketing Specialist (Master’s Internship) at Marak Digital Marketing
October 1, 2021 - September 26, 2025
Implemented marketing plans resulting in increased sales; boosted user acquisition by ~35%, improved retention, and maximized customer lifetime value.
Content Strategist and Paid Manager at JM Interpart
February 1, 2018 - October 31, 2021
Content creation for social media, email marketing; management of campaigns with influencers. Paid Advertising: planning, execution and control of advertising budget.
Graphic Designer at Corporación VALPARTS
September 30, 2017 - September 26, 2025
Daily graphic design tasks, website and social media channels development. Media planning resulting in a cohesive brand identity with printed and digital communications.
Graphic Designer at Corporación VALPARTS
September 1, 2017 - September 26, 2025
Daily graphic design tasks, website and social media development; media planning to create a cohesive brand identity across printed and digital channels.
Graphic Designer at Corporación VALPARTS
February 1, 2009 - September 30, 2017
Daily graphic design tasks, website and social media channels development; media planning resulting in cohesive brand identity across print and digital communications.

Education

Master in Business Administration (MBA) at IMF Business School / Universidad Católica de Ávila, Madrid, Spain
January 1, 2022 - January 1, 2023
Digital Marketing and Social Media Master’s Degree at UDIMA/CEF - Madrid, Spain
January 1, 2020 - January 1, 2021
Graphic Design Bachelor’s Degree at Universidad de los Andes, Mérida, Venezuela
January 1, 2012 - January 1, 2018
Master in Business Administration - MBA at IMF Business School / Universidad Católica de Ávila
January 1, 2022 - December 31, 2023
Digital Marketing and Social Media Master’s Degree at UDIMA / CEF
January 1, 2020 - December 31, 2021
Graphic Design Bachelor’s Degree at Universidad de los Andes
January 1, 2012 - December 31, 2018
Master of Business Administration (MBA) at IMF Business School / Universidad Católica de Ávila
January 1, 2022 - December 31, 2023
Digital Marketing and Social Media Master’s Degree at UDIMA/CEF
January 1, 2020 - December 31, 2021
Graphic Design Bachelor’s Degree at Universidad de los Andes
January 1, 2012 - December 31, 2018

Qualifications

Conversion Rate Optimization Expert
January 1, 2025 - September 26, 2025
Scrum Master
January 1, 2023 - September 26, 2025
Project Management
January 1, 2022 - January 1, 2023
Digital Marketing Analytics
January 1, 2021 - September 26, 2025
Conversion Rate Optimization Expert
January 1, 2025 - September 26, 2025
Scrum Master
January 1, 2023 - September 26, 2025
Project Management
January 1, 2022 - December 31, 2023
Digital Marketing Analytics
January 1, 2021 - September 26, 2025
Conversion Rate Optimization Expert
January 1, 2025 - December 31, 2025
Scrum Master
January 1, 2023 - December 31, 2023
Project Management
January 1, 2022 - December 31, 2023

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education, Non-Profit Organization, Financial Services

Skills

Experience Level