Available to hire
I am a results-driven professional with extensive experience in frontend development, digital content leadership, and project management. I excel at building and managing cross-functional teams, driving CMS migrations, and delivering creative and technical solutions that meet business goals.
I am fluent in frontend technologies (HTML, CSS, JavaScript, React, TypeScript, Next, Node) and experience with various CMS platforms (legacy and headless). I also optimise for search and analytics using Google Analytics and Google Tag Manager. I enjoy blending creativity with technical expertise to deliver impactful results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Frontend Software Engineer at Matches fashion
March 1, 2024 - September 26, 2025Migrated legacy checkout app to a greenfield solution, integrating APIs for seamless eCommerce functionality. Developed scalable features using React, TypeScript, and Next. Optimised websites for SEO and integrated analytics tools like Google Analytics and Tag Manager. Participated in Agile ceremonies, providing sprint updates and solutions. Translated Figma designs into modular, scalable components with TDD and Storybook. Managed a team of HTML email developers to execute CRM projects.
Frontend Software Engineer at Matches fashion
March 1, 2024 - September 26, 2025Migrated legacy checkout app to a greenfield solution, integrating APIs for seamless eCommerce functionality. Developed scalable features using React, TypeScript, and Next. Optimised websites for SEO and integrated analytics tools like Google Analytics and Tag Manager. Participated in Agile ceremonies, providing sprint updates and solutions. Translated Figma designs into modular, scalable components with TDD and Storybook. Managed a team of HTML email developers to execute CRM projects.
Team Lead – Web Content at Matchesfashion
July 1, 2020 - September 26, 2025Led cross-functional teams to deliver global digital projects, including the launch of a localised Japanese site. Directed a CMS migration, reducing project delivery times by 25% and improving scalability. Collaborated with editorial, SEO, and localisation teams to ensure content quality and brand alignment. Developed training programs and supported team autonomy. Oversaw on-time delivery of multimedia publishing and quality assurance.
Team Lead – Web Content at Matchesfashion
July 1, 2020 - September 26, 2025Led cross-functional teams to deliver global digital projects, including the launch of a localised Japanese site. Directed a CMS migration, reducing project delivery times by 25% and improving scalability. Collaborated with editorial, SEO, and localisation teams to ensure content quality and brand alignment. Developed training programs and supported team autonomy. Oversaw on-time delivery of multimedia publishing and quality assurance.
Web Content Administrator at Matchesfashion
April 1, 2018 - September 26, 2025Published homepage content, promotions, and banners using Hybris. Assisted localisation teams with translated content uploads and edits. Conducted website testing across browsers, operating systems, and devices. Used Photoshop and Figma to edit and publish assets.
Web Content Administrator at Matchesfashion
April 1, 2018 - September 26, 2025Published homepage content, promotions, and banners using Hybris. Assisted localisation teams with translated content uploads and edits. Conducted website testing across browsers, operating systems, and devices. Used Photoshop and Figma to edit and publish assets.
Digital Production & eCommerce Coordinator at Debenhams
April 1, 2017 - September 26, 2025Produced and maintained frontend content across digital channels and in-store devices. Developed HTML and CSS pages for campaigns, trends, and seasonal activities. Coordinated product data uploads and studio shoots with internal and external stakeholders.
Digital Production & eCommerce Coordinator at Debenhams
April 1, 2017 - September 26, 2025Produced and maintained front-end content across digital channels and in-store devices. Developed HTML and CSS pages for campaigns, trends, and seasonal activities. Coordinated product data uploads and studio shoots with internal and external stakeholders.
Visual Communication Consultant at Freelance
December 1, 2011 - PresentBuilt and maintained client relationships, translating briefs into polished final products. Managed cross-functional teams to ensure successful outcomes. Filmed and edited global and local content (16:9 and 9:16) for events and campaigns. Delivered product photography with focus on lighting and composition. Designed and implemented greenfield frontend solutions using Shopify, WordPress, Bootstrap, and Contentful. Ensured WCAG, GDPR, and coding standards compliance. Provided art direction, brand and graphic design solutions.
Visual Communication Consultant at Freelance
December 1, 2011 - PresentBuilt and maintained client relationships, turning briefs into polished final products. Managed cross-functional teams, ensuring successful project outcomes. Filmed and edited (16:9 and 9:16) global and local content (e.g., gallery openings, brand launches, weddings). Delivered product photography focusing on lighting and composition. Designed and implemented greenfield frontend solutions using Shopify, WordPress, Bootstrap, and Contentful. Ensured compliance with WCAG, GDPR, and coding standards. Provided art direction, brand design, and graphic design solutions for clients.
Education
Certificate in Management and Leadership at Chartered Management Institute
January 11, 2030 - September 26, 2025BA Digital Media and Mass Communication (2:1) at London Metropolitan University
January 11, 2030 - September 26, 2025Certificate in Management and Leadership at Chartered Management Institute
January 11, 2030 - September 26, 2025BA Digital Media and Mass Communication (2:1) at London Metropolitan University
January 11, 2030 - September 26, 2025Qualifications
Certificate in Management and Leadership
January 11, 2030 - September 26, 2025BA Digital Media and Mass Communication (2:1)
January 11, 2030 - September 26, 2025Certificate in Management and Leadership
January 11, 2030 - September 26, 2025BA Digital Media and Mass Communication (2:1)
January 11, 2030 - September 26, 2025Industry Experience
Software & Internet, Media & Entertainment, Retail, Professional Services, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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