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I am Betty Perng, a design leader based in Salt Lake City with a track record of building strong brands through consumer packaging, visual identity, cross-channel campaigns, and have a keen eye for typography and design aesthetics. I’ve led in-house creative teams, partnered with external agencies, and steered art direction for product and stylized food photography to ensure brand consistency and impact across print, digital, and packaging platforms. Portfolio: _Website not available. Sign in: https://www.twine.net/signup_…I am Betty Perng, a design leader based in Salt Lake City with a track record of building strong brands through consumer packaging, visual identity, cross-channel campaigns, and have a keen eye for typography and design aesthetics. I’ve led in-house creative teams, partnered with external agencies, and steered art direction for product and stylized food photography to ensure brand consistency and impact across print, digital, and packaging platforms. Portfolio: _Website not available. Sign in: https://www.twine.net/signup_

Betty Perng

Art Director, Graphic Designer, Designer, +4

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I am Betty Perng, a design leader based in Salt Lake City with a track record of building strong brands through consumer packaging, visual identity, cross-channel campaigns, and have a keen eye for typography and design aesthetics. I’ve led in-house creative teams, partnered with external agencies, and steered art direction for product and stylized food photography to ensure brand consistency and impact across print, digital, and packaging platforms. Portfolio: _Website not available. Sign in: https://www.twine.net/signup_…I am Betty Perng, a design leader based in Salt Lake City with a track record of building strong brands through consumer packaging, visual identity, cross-channel campaigns, and have a keen eye for typography and design aesthetics. I’ve led in-house creative teams, partnered with external agencies, and steered art direction for product and stylized food photography to ensure brand consistency and impact across print, digital, and packaging platforms. Portfolio: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

I am Betty Perng, a design leader based in Salt Lake City with a track record of building strong brands through consumer packaging, visual identity, cross-channel campaigns, and have a keen eye for typography and design aesthetics. I’ve led in-house creative teams, partnered with external agencies, and steered art direction for product and stylized food photography to ensure brand consistency and impact across print, digital, and packaging platforms.

Portfolio: Website not available. Sign in: https://www.twine.net/signup

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Chinese

Intermediate

Work Experience

Design Manager at Blue Chip Group

September 1, 2025 - September 26, 2025

Oversee the in-house creative department for a leading dry food manufacturer, focusing on brand development, consumer packaging, and establishing design guidelines and workflows. Manage visual content across print, digital, email, and packaging; partner with external agencies and lead art direction for product and stylized food photography.

Art Director at Redirect Digital and Direct Marketing

February 1, 2014 - September 26, 2025

Delivered design and art direction for clients across restaurant, hospitality, transportation, and technology industries. Specialized in logo development, print collateral, trade show displays, web design, email marketing, and digital banner creation; managed multiple projects under tight deadlines to ensure client goals and brand standards.

Senior Graphic Designer at Metropolitan Market

March 1, 2012 - September 26, 2025

Directed design and execution for a high-end grocery chain, including private label packaging, printed brochures, and in-store signage. Partnered with department buyers and executives to develop creative strategies for campaigns; oversaw production schedules, budgets, and vendor coordination across five store locations.

Graphic Designer at Prescott Muir Architects

December 31, 2003 - September 26, 2025

Led the graphic design department with emphasis on creative innovation; produced architectural signage, environmental graphics, proposals, brochures, and logos aligned to the distinct brand identities of clients. Worked closely with interior designers and architects to deliver visually impactful materials.

Graphic Designer at Adrienne Weiss Corporation

December 31, 2001 - September 26, 2025

Collaborated with a team to conceptualize and design cohesive brand identities for retail and restaurant campaigns; contributed to high-profile campaigns for Coca‑Cola, PetSmart, Build-A-Bear Workshop, and other clients.

Production Designer at Penna Powers Cutting & Haynes Advertising

October 31, 2000 - September 26, 2025

Supported senior designers with creative concept development, design execution, and overseeing press checks.