Hi, I’m Alessandra Praun, a Social Media Manager with a passion for fashion and digital marketing. I specialize in managing content and online presence for brand-led businesses, with hands-on experience across hospitality, fashion, and service-based brands. I excel at content planning, creation, and maintaining a cohesive voice across platforms. I’m comfortable working remotely across multiple time zones and collaborating with cross-functional teams to deliver engaging campaigns and measurable results.

Hi, I’m Alessandra Praun, a Social Media Manager with a passion for fashion and digital marketing. I specialize in managing content and online presence for brand-led businesses, with hands-on experience across hospitality, fashion, and service-based brands. I excel at content planning, creation, and maintaining a cohesive voice across platforms. I’m comfortable working remotely across multiple time zones and collaborating with cross-functional teams to deliver engaging campaigns and measurable results.

Available to hire

Hi, I’m Alessandra Praun, a Social Media Manager with a passion for fashion and digital marketing. I specialize in managing content and online presence for brand-led businesses, with hands-on experience across hospitality, fashion, and service-based brands.
I excel at content planning, creation, and maintaining a cohesive voice across platforms. I’m comfortable working remotely across multiple time zones and collaborating with cross-functional teams to deliver engaging campaigns and measurable results.

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Language

Portuguese
Fluent
Spanish; Castilian
Fluent
English
Fluent
Italian
Beginner

Work Experience

Customer Experience Specialist at Treatwell
October 1, 2023 - September 26, 2025
Managed partner relations, ensuring high-quality service delivery and effective problem resolution. Enhanced partner online presence through quality content and treatment advice. Provided prompt support via Zendesk and Salesforce.
Customer Experience Specialist at Treatwell
September 1, 2022 - October 1, 2023
Managed partner relations, ensuring high-quality service delivery and effective problem resolution. Enhanced partner online presence through quality content and treatment advice. Provided prompt support via Zendesk and Salesforce.
Account Manager at AliExpress, Alibaba Group
August 1, 2022 - September 26, 2025
Onboarded and managed sellers, optimizing their platform presence. Implemented marketing strategies to increase sales and enhance store visibility.
Account Manager at AliExpress, Alibaba Group
December 1, 2021 - August 1, 2022
Onboarded and managed sellers, optimizing their platform presence. Implemented marketing strategies to increase sales and enhance store visibility.
Junior Influencer Marketing Manager at OceansApart
December 1, 2021 - September 26, 2025
Negotiated influencer contracts and managed a €3,000 collaboration budget. Used analytics tools to measure influencer impact and optimize strategies.
Executive Assistant & Digital Marketing Associate at L. Cuppini
January 1, 2021 - September 26, 2025
Led social media and content creation, increasing brand following by 50%. Managed inventory, customer service, and Shopify-based website updates.
Executive Assistant & Digital Marketing Associate at L. Cuppini
January 1, 2020 - January 1, 2021
Led social media and content creation, increasing brand following by 50%. Managed inventory, customer service, and Shopify-based website updates.
Intern at Alessandra Rich
January 1, 2019 - January 1, 2019
Intern – PR & Communications

Education

Bachelor of Arts (First Class Honours) in Fashion Business Communications and New Media at Istituto Marangoni
January 1, 2017 - January 1, 2020
Bachelor of Arts in Fashion Business Communications and New Media (First Class Honours) at Istituto Marangoni
January 1, 2017 - January 1, 2020
BFIS Barcelona International Baccalaureate at BFIS, Barcelona
January 11, 2030 - January 1, 2016

Qualifications

Launched fashion brand Aleya
January 1, 2024 - September 26, 2025
Graduated First Class Honours in Fashion Business Communications and New Media
January 1, 2020 - September 26, 2025
Final thesis selected for publication in Vogue Italia
January 1, 2020 - September 26, 2025
Final thesis published for Vogue Italia
January 1, 2024 - January 17, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services, Other, Travel & Hospitality, Software & Internet, Consumer Goods