Available to hire
I’m Mohamed Nassar, a content-driven social media professional with a track record of building engaging campaigns across digital platforms. I collaborate with cross-functional teams to craft on-brand content that resonates with audiences and drives measurable results.
From SEO-optimized copy to UX-friendly content and compelling video concepts, I’m passionate about turning ideas into clear, persuasive messages that boost engagement and conversions.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Arabic
Fluent
English
Fluent
Work Experience
E-Commerce Content Specialist at Landmark Group
September 30, 2022 - September 26, 2025Wrote engaging promotional content that increased click-through rates by 30%. Conducted end-to-end quality checks for e-commerce platforms, implemented SEO best practices to boost organic traffic by 30%, contributed to a record 50% sales surge during White Wednesday, and supported content and design teams during high-volume sale periods.
E-commerce Content Specialist at Landmark Group
September 30, 2022 - September 26, 2025Wrote engaging promotional content leading to a 30% increase in click-through rate. Conducted end-to-end quality checks for e-commerce platforms, ensuring accuracy and clarity in product listings. Implemented SEO best practices, boosting organic traffic by 30% and improving search rankings. Contributed to record-breaking 50% sales growth during White Wednesday through optimized content campaigns. Supported content and design teams during high-volume sales periods to ensure timely publishing.
Social Media Manager & Content Strategist at Khazana
September 1, 2022 - PresentDeveloped and led cross-platform content strategies aligned with brand vision and business goals. Delivered viral campaigns reaching over 1M users with 20k+ organic engagements, boosted customer acquisition by 56% through optimized push notifications and targeted SMS campaigns, and collaborated with product, design, and marketing teams to ensure message consistency and brand alignment.
Social Media Manager & Content Strategist at Khazna
September 1, 2022 - PresentDeveloped and led content strategies across multiple platforms, aligned with brand vision and business goals. Delivered viral campaigns reaching over 1M users with over 20K organic engagements. Boosted customer acquisition by 56% through optimized push notifications and targeted SMS campaigns. Created multi-format content (brochures, video scripts, press releases) that supported marketing, HR, and PR needs. Reduced negative engagement by 50% through clear community guidelines and proactive moderation. Collaborated with product, design, and marketing teams to ensure message consistency and brand alignment.
Content Copywriter at Pulse Digital
October 31, 2020 - September 26, 2025Developed cross-platform content strategies that increased engagement by 20% and web traffic by 15%. Applied UX writing principles to craft user-friendly interfaces and flows. Used data to optimize content SEO, resulting in a 30% increase in organic visibility. Collaborated with clients including Uber Eats, Saudi Esports Federation, and Abu Dhabi Formula One.
Arabic Copywriter at THREE59 Digital
October 31, 2020 - September 26, 2025Crafted culturally relevant copy that improved customer engagement by 20%. Designed content strategies that increased brand awareness by 30% and grew organic traffic by 25%. Scripted video content that boosted viewer retention and social media engagement; delivered high-impact copy for major brands including Mazda, Unilever, and the Museum of the Future.
Content Copywriter at Pulse Digital
October 31, 2020 - September 26, 2025Developed cross-platform content strategies that increased engagement by 20% and web traffic by 15%. Applied UX writing principles to craft user-friendly interfaces and app flows. Used data to optimize content SEO, resulting in a 30% increase in organic visibility. Collaborated with elite clients like Uber Eats, Saudi Esports Federation, and Abu Dhabi Formula One.
Arabic Copywriter at Three59 Digital
October 31, 2020 - September 26, 2025Crafted culturally relevant copy that improved customer engagement by 20%. Designed content strategies that enhanced brand awareness by 30% and grew organic traffic by 25%. Scripted video content that increased viewer retention and boosted social media engagement. Delivered high-impact copy for major brands including Mazda, Unilever, and the Museum of the Future.
Arabic Content Specialist at Social Eyez
July 31, 2017 - September 26, 2025Built and managed monthly content calendars aligned with client objectives. Localized global content for Arabic-speaking audiences across digital platforms. Supported awareness campaigns for non-profits and government institutions. Collaborated with high-profile clients including Dubai Cares, New Balance, and Du.
Arabic Content Specialist at SOCIALEYEZ
July 31, 2017 - September 26, 2025Built and managed monthly content calendars aligned with client objectives. Localized global content for Arabic-speaking audiences across digital platforms. Supported awareness campaigns for non-profits and government institutions. Collaborated with high-profile clients including Dubai Cares, New Balance, and Du.
Education
Bachelor’s in Business Administration & Management at Cairo University
January 11, 2030 - January 1, 2016Bachelor's in Business Administration & Management at Cairo University
January 11, 2030 - January 1, 2016Bachelor’s Degree, Business Administration and Management, General at Cairo University
January 1, 2008 - January 1, 2016Professional Course, Marketing/Marketing Management, General at AUC - School of Continuing Education
January 1, 2014 - January 1, 2015Qualifications
Professional Marketing Certificate
January 1, 2014 - December 31, 2015Professional Marketing Certificate
January 1, 2014 - December 31, 2015Bachelor’s Degree, Business Administration and Management, General
January 1, 2008 - January 1, 2016Professional Course, Marketing/Marketing Management, General
January 1, 2014 - January 1, 2015Industry Experience
Media & Entertainment, Professional Services, Retail, Education, Non-Profit Organization
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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