Available to hire
Hi, I’m Florence Popa, a Community Specialist and Content Creator based in Bucharest, Romania. I bring over a decade of international experience in editing, social media, PR, and fashion journalism, helping brands grow communities and tell compelling stories. I thrive in multicultural environments and love turning ideas into engaging content across photography, copy, SEO, and campaigns.
I’ve led Romanian social media initiatives for Air Help, contributed to fashion and lifestyle publications, and collaborated with national fashion events and publications to boost visibility and engagement. I’m passionate about building authentic online presence, delivering creative content, and partnering with teams across borders to achieve measurable results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Romanian, Moldavian, Moldovan
Fluent
French
Intermediate
Work Experience
Fashion Model at Various contracts (World-Wide)
January 1, 2022 - September 27, 2025Fashion model with local TV work and international contracts; modeled for brands and shoot campaigns.
PR Assistant, Content Editor & Blogger at Trend Privé Magazine
December 1, 2017 - September 27, 2025PR support, content editing, and blogger duties for national fashion events and publications.
Fashion Editor & Senior Comedy Editor at Trend Privé Magazine
February 1, 2019 - September 27, 2025Fashion editor and senior comedy editor; contributed fashion features, interviews, and fashion industry coverage.
Self-employed Fashion Editor & Senior Comedy Editor at Trend Privé Magazine (Self-employed)
January 1, 2025 - September 27, 2025Self-employed fashion editor and editor for humor/editorial content; contributed fashion features and editorial pieces.
Social Media Community Manager at Air Help
March 1, 2021 - September 27, 2025Managed Romanian social media pages, translations/localizations, content creation, and engagement.
Marketing Specialist at Med Beauty Clinic
March 1, 2022 - September 27, 2025Developed and managed marketing strategies, social media campaigns, and clinic branding; increased online presence and patient engagement.
Marketing Specialist at Med Beauty Clinic
March 31, 2022 - September 27, 2025Content creation, photography, editing, copywriting, styling, modelling and promoting the brand; SEO, email marketing, social media management, influencer marketing, PR, casting, organising shoots, product descriptions, and market analysis.
Social Media Community Manager at Air Help
March 31, 2021 - September 27, 2025In charge of all Romanian social media pages; translations & localization; analysis & reports; content creation; strategies; cross-country coordination with the Air Help global team.
Category Manager at Eden Boutique Jewelry
December 31, 2024 - September 27, 2025Category management; increased appointments by 50-70%; built social media presence; content creation; product descriptions; ecommerce optimization.
Category Manager at Eden Boutique Jewelry
January 1, 2024 - September 27, 2025Increased the number of appointments by 50-70% using a minimalist budget; built a social media presence by creating content, organically reaching 20k IG followers, and developing a talent database.
Social Media Community Manager at Air Help
March 1, 2022 - September 27, 2025Content creation including photography, editing, copywriting, styling and modeling; script writing for video shoots; product descriptions; SEO; email marketing; social media management; influencer marketing; reporting; product analysis; research PR; casting; organizing shoots; translations and localization; recruitment support; built Romanian social media pages across countries.
Marketing Specialist at Med Beauty Clinic
March 1, 2021 - September 27, 2025Marketing initiatives including content creation, SEO, social media management, email marketing, campaigns; collaboration with management to develop plans and partnerships; building a social media presence for the clinic; recruitment assistance.
Social Media Manager at Air Help
March 1, 2021 - September 27, 2025Responsible for all Romanian social media pages, including translations/localizations, analysis and reporting, content creation, and strategy development. Managed editorial calendars, edited posts, and collaborated with the global team across countries. Utilized SEO and CMS tools to optimize content and build a cohesive online voice for emergency medical transport services.
Social Media Manager at Air Help
March 1, 2022 - September 27, 2025Led Romanian social media initiatives, maintained translations/localizations, produced reports and KPIs, and created content and strategies. Grew organic reach, established partnerships, and contributed to a talent database.
Fashion Editor & Senior Comedy Editor at Trend Privé Magazine
February 1, 2019 - September 27, 2025Interviewed artists worldwide; managed fashion features, humor columns, and guest editor contributions; oversaw assignments with international fashion brands; developed content strategies for fashion and lifestyle sections.
PR Assistant, Content Editor & Blogger at National Fashion Events & Publications (Self-employed)
January 1, 2017 - September 27, 2025Supported PR campaigns, produced editorial content, and maintained blogs for national fashion events and publications; collaborated with designers, photographers, and journalists.
Education
MA English at University of Bucharest
January 11, 2030 - January 1, 2007Journalism Courses at Andrei Saguna University
January 1, 2003 - September 27, 2025MA English, French at University of Bucharest
January 11, 2030 - January 1, 2007Journalism Courses at Andrei Saguna University
January 1, 2003 - January 1, 2003Master of Arts in English & French at University of Bucharest
January 11, 2030 - January 1, 2007Courses in Journalism at Andrei Saguna University
January 11, 2030 - January 1, 2003MA English, French at University of Bucharest
January 11, 2030 - January 1, 2007Journalism Courses at Irei Saguna University
January 11, 2030 - January 1, 2003Qualifications
Official Language Translator & English Teacher
January 11, 2030 - September 27, 2025Official Language Translator & Teacher: English
February 1, 2009 - September 27, 2025Official Language Translator & Teacher: English
February 1, 2009 - September 27, 2025Official Language Translator & English Teacher
January 11, 2030 - February 1, 2009Industry Experience
Media & Entertainment, Professional Services, Retail, Education, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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