Available to hire
I’m a Fashion Marketing and Merchandising graduate from the Pakistan Institute of Fashion and Design, with hands-on experience in trend research, brand strategy, campaign development, and consumer insights.
I excel at aligning seasonal styles with marketing priorities and collaborating with creative teams to shape content direction. I have a strong grasp of fashion retail and Gen Z buying behavior, and I’m passionate about building relevant, trend-driven narratives.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Content Creator at Avadelle (Skincare Brand)
May 1, 2025 - PresentPlanned and implemented full-scale brand launch and digital presence. Created strategic content calendars and visual direction to position the brand in a crowded skincare market. Collaborated with UGC creators and designers for cohesive brand storytelling.
Content Creator at Zynk (High Street Fashion Brand)
May 1, 2025 - PresentDeveloped and executed brand launch and content strategy tailored to fashion consumers. Directed content creation for Instagram and TikTok aligned with Gen Z trends and brand identity. Conducted competitor analysis to inform creative decisions.
Content Creator at Avadelle (Skincare Brand)
May 1, 2025 - PresentPlanned and implemented full-scale brand launch and digital presence. Created strategic content calendars and visual direction to position the brand in a crowded skincare market. Collaborated with UGC creators and designers for cohesive brand storytelling.
Content Creator at Zynk (High Street Fashion Brand)
May 1, 2025 - PresentDeveloped and executed brand launch and content strategy tailored to fashion consumers. Directed content creation for Instagram and TikTok aligned with Gen Z trends and brand identity. Conducted competitor analysis to inform creative decisions.
Content Creator at Avadelle
May 1, 2025 - PresentPlanned and implemented full-scale brand launch and digital presence; created strategic content calendars and visual direction to position the brand in a crowded skincare market; collaborated with UGC creators and designers for cohesive brand storytelling.
Content Creator at Zynk
May 1, 2025 - PresentDeveloped and executed brand launch and content strategy; directed content creation for Instagram and TikTok aligned with Gen Z trends and brand identity; conducted competitor analysis to inform creative decisions.
Content Creator at Avadelle (Skincare Brand)
May 1, 2025 - PresentPlanned and implemented full-scale brand launch and digital presence; Created strategic content calendars and visual direction to position the brand in a crowded skincare market; Collaborated with UGC creators and designers for cohesive brand storytelling.
Content Creator at Zynk (High Street Fashion Brand)
May 1, 2025 - PresentDeveloped and executed brand launch and content strategy tailored to fashion consumers; directed content creation for Instagram and TikTok aligned with Gen Z trends and brand identity; conducted competitor analysis to inform creative decisions.
Intern at Inglot Pakistan
January 1, 2023 - September 27, 2025Contributed to promotional campaigns using strong visual storytelling and product positioning. Participated in the development of creative assets for seasonal launches.
Intern at Sapphire Retail Limited
January 1, 2023 - September 27, 2025Supported the marketing team with brand strategy, campaign planning, and visual merchandising coordination across seasonal collections. Assisted in analyzing customer feedback and social performance reports to align merchandising and marketing strategies with customer preferences. Contributed to content creation that highlighted product assortments and enhanced the in-store/online shopping experience.
Founder at Aura Jewelry
January 1, 2023 - PresentLaunched and scaled a Gen Z-focused online jewelry brand with curated product assortments. Oversaw branding, digital marketing, PR, inventory, and merchandising decisions. Drove organic engagement and sales through Instagram marketing and influencer collaborations.
Intern at Inglot Pakistan
January 1, 2023 - September 27, 2025Contributed to promotional campaigns using strong visual storytelling and product positioning. Participated in the development of creative assets for seasonal launches.
Intern at Sapphire Retail Limited
January 1, 2023 - September 27, 2025Supported the marketing team with brand strategy, campaign planning, and visual merchandising coordination across seasonal collections. Analyzed customer feedback and social performance reports to align merchandising and marketing strategies with customer preferences.
Founder at Aura Jewelry
January 1, 2023 - PresentLaunched and scaled a Gen Z-focused online jewelry brand with curated product assortments. Oversaw branding, digital marketing, PR, inventory, and merchandising decisions. Drove organic engagement and sales through Instagram marketing and influencer collaborations.
Intern at Inglot Pakistan
January 1, 2023 - September 27, 2025Contributed to promotional campaigns using strong visual storytelling and product positioning; participated in the development of creative assets for seasonal launches.
Intern at Sapphire Retail Limited
January 1, 2023 - September 27, 2025Supported the marketing team with brand strategy, campaign planning, and visual merchandising coordination across seasonal collections; analyzed customer feedback and social performance reports to align merchandising and marketing strategies with customer preferences; contributed to content creation that highlighted product assortments and enhanced the in-store/online shopping experience.
Founder at Aura Jewellery
January 1, 2023 - PresentLaunched and scaled a Gen Z-focused online jewelry brand with curated product assortments; oversaw branding, digital marketing, PR, inventory, and merchandising decisions; drove organic engagement and sales through Instagram marketing and influencer collaborations.
Intern at Inglot Pakistan
January 1, 2023 - September 27, 2025Contributed to promotional campaigns using strong visual storytelling and product positioning; Participated in the development of creative assets for seasonal launches.
Intern at Sapphire Retail Limited
January 1, 2023 - September 27, 2025Supported the marketing team with brand strategy, campaign planning, and content creation; Assisted in analyzing customer feedback and social performance reports.
Founder at Aura Jewelry
January 1, 2023 - PresentLaunched and scaled an online jewelry brand targeted at Gen Z customers; Managed branding, digital marketing, PR, inventory, and customer service end-to-end; Utilized Instagram and influencer collaborations to drive organic engagement and sales.
Marketing & Design Executive at Sapiens Square
January 1, 2022 - September 27, 2025Designed marketing collateral and worked on social media strategy to elevate digital presence.
Marketing & Design Executive at Sapiens Square
January 1, 2022 - September 27, 2025Designed marketing collateral and worked on social media strategy to elevate digital presence.
Marketing & Design Executive at Sapiens Square
January 1, 2022 - September 27, 2025Designed marketing collateral and worked on social media strategy to elevate digital presence.
Marketing & Design Assistant at Sapiens Square (Software Company)
January 1, 2022 - September 27, 2025Designed marketing collateral and worked on social media strategy to elevate digital presence; Assisted in rebranding efforts through market research and competitor mapping.
Education
Bachelor's degree at Pakistan Institute of Fashion and Design
January 1, 2020 - January 1, 2024Bachelor's in Fashion Marketing and Merchandising at Pakistan Institute of Fashion and Design
January 1, 2020 - January 1, 2024Fashion Marketing and Merchandising at Pakistan Institute of Fashion and Design
January 1, 2020 - January 1, 2024Bachelor's Degree in Fashion Marketing and Merchandising at Pakistan Institute of Fashion and Design
January 1, 2020 - January 1, 2024Qualifications
Google Fundamentals of Digital Marketing
January 11, 2030 - September 27, 2025Google Fundamentals of Digital Marketing
January 11, 2030 - September 27, 2025Google Fundamentals of Digital Marketing
January 11, 2030 - September 27, 2025Google Fundamentals of Digital Marketing
January 11, 2030 - September 27, 2025Industry Experience
Retail, Media & Entertainment, Software & Internet, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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