Anjali Prakash
I am a results-driven professional with 4+ years of experience in sales operations, customer data management, and CRM systems.
About
I am a results-driven professional with 4+ years of experience in sales operations, customer data management, and CRM systems. I turn consumer and sales insights into impactful strategies, and I am proficient in Salesforce, Siebel, Power BI, and Excel. I have hands-on expertise in customer engagement, lead management, and performance reporting.
I excel at partnering with sales, marketing, and operations teams to enhance brand performance and deliver measurable outcomes. I am passionate about leveraging data-driven insights to strengthen customer experience and support sustainable brand growth.
- 5 years' experience
- Joined September 2025
Skills· 11
Languages
- EnglishFluent
Industry experience
- Healthcare
- Life Sciences
- Software & Internet
- Retail
- Manufacturing
- Professional Services
More experts in Dubai, United Arab Emirates
Work experience· 6 roles
Part of the Epicx Network Enablement (ENE) project with the Roche Lexi Integration team, handling customer (medical professionals) and organization data pulled from Reltio MDM to downstream systems including Salesforce Personal. Deployed new releases to keep profiles aligned across APAC and EMEA using an in-house ETL tool, Integrated Data Platform (IDP). Created connection strings, set up SFTP locations for file transfers, and conducted end-to-end testing across orgs and regions. Improved query performance and used Snowflake for data retrieval and monitoring. Worked with Reltio MDM and Salesforce Personal for end-to-end testing and designed region-specific workflows, documenting deployment reports. Also contributed to Data Interface Development for Bayer, executing DIA-driven ETL for semi-structured data via AWS S3 and outbound interfaces, and scheduled automation of pipelines.
Worked on the Epicx Network Enablement (ENE) project, handling customer and organization data from Reltio Master Data Management to downstream systems including Salesforce Personal. Deployed releases to keep profiles aligned across APAC and EMEA via the Integrated Data Platform (IDP). Configured connection strings and SFTP locations, performed thorough testing across orgs and regions, and focused on query performance. Used Snowflake for data retrieval and monitored data flow between pipelines, with end-to-end testing using Reltio MDM and Salesforce Personal. Created region-specific workflows and documented deployments.
Processed text, speech, and other data with tagging at scale. Participated in 6 UATs to identify and fix discrepancies, and provided feedback to improve in-house tooling. Delivered high-quality labeled data following guidelines to meet KPIs. Contributed to 90% qualitative shopping requests for better customer service and led 15+ walkthrough sessions for new hires to onboard them on in-house tools and SOPs.
Education
Certifications and awards
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