Digital Marketing Executive at Kar Parivartan LLP (EPRC Consulting & Services)

Developed and executed lead generation strategies to drive qualified traffic and increase conversion rate. Implemented ROI optimization techniques to maximize advertising budgets and improve campaign profitability. Created and managed full-funnel advertising strategies across travel, real estate, education, and e-commerce. Conducted A/B testing and audience segmentation. Analyzed campaign performance metrics to provide data-driven insights for continuous improvement.

MIS Executive at SB-Constantia Pvt. Ltd.

Managed B2B social media presence and content across different platforms. Ran and optimized Google Ads and Meta/LinkedIn campaigns. Tracked SEO metrics and keyword rankings and applied best SEO practices. Created creative assets with Canva for social media campaigns and brand promotions. Generated reports and dashboards for SEO performance, ROI, and campaign tracking. Assisted with link-building, Google Ads optimization, and data analysis. Developed and maintained internal documentation, complaint tracking, and process improvement initiatives.

Digital Marketing Executive at Kar Parivartan LLP (ERP Consulting & Services)

Developed and executed lead generation strategies to drive qualified traffic and increase conversion rates. Implemented ROI optimization techniques to maximize advertising budgets and improve campaign profitability. Created and managed full-funnel advertising strategies tailored to diverse industries including travel, real estate, education, and e-commerce. Conducted A/B testing and audience segmentation to refine targeting and enhance campaign effectiveness. Analyzed campaign performance metrics and generated data-driven insights for continuous improvement.