Available to hire
I am a Rotterdam-based brand designer with over a decade of experience shaping brand identities, visual systems, and strategic concepts for a diverse, global client base. I specialise in translating brand strategy into compelling print and digital design, from identities and packaging to UI and product design, while mentoring interns and collaborating across cultures.
My career spans hospitality, culture, technology, and education, with work across Europe, Asia and beyond. I value sustainable, human-centered design and enjoy building brands that communicate clearly, feel authentic, and drive meaningful impact for clients and their communities.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Dutch
Fluent
English
Fluent
Indonesian
Beginner
Work Experience
Brand Designer at Freelance Brand Designer
May 1, 2023 - PresentBrand Designer (Print & Digital/UI), Brand Strategy, Concept Development and Consultancy for clients including Center Parcs, Albron, The Salty Pelican Yoga & Surf Retreat Portugal, YoungAfrica, De Grave Smiles, Afterglow, Vroege Vogeltjes, NS, Intratuin, Carlton Hotel Collection, De KinderKliniek, CBR, BikeTotaal, Jumbo, KesselsKramer, ARTE:RE, LAB42, Impackt Recycling, DLVS, Overheden & Gemeentes.
Brand Designer (Freelance) at Self-employed / Freelance
May 1, 2023 - PresentBrand Designer (Print & Digital/UI), Brand Strategy, Concept Development and Consultancy. Served a diverse client base including Center Parcs, Albron, The Salty Pelican Yoga & Surf Retreat Portugal, YoungAfrica, De Grave Smiles, Afterglow, Vroege Vogeltjes, NS, Intratuin, Carlton Hotel Collection, De KinderKliniek, CBR, BikeTotaal, Jumbo, KesselsKramer, ARTE:RE, LAB42, Impackt Recycling, DLVS and various Overheden & Gemeentes.
Freelance Brand Designer (F) at Self-employed / Freelance
May 1, 2023 - PresentBrand Designer (Print & Digital/UI), Brand Strategy, Concept Development and Consultancy. Notable clients include Center Parcs, Albron, The Salty Pelican Yoga & Surf Retreat Portugal, YoungAfrica, De Grave Smiles, Afterglow, Vroege Vogeltjes, NS, Intratuin, Carlton Hotel Collection, De KinderKliniek, CBR, BikeTotaal, Jumbo, KesselsKramer, ARTE:RE, LAB42, Impackt Recycling, DLVS, and various government bodies.
Brand Designer and Concept Development at KESSELSKRAMER (F)
March 1, 2023 - September 28, 2025Brand Identity & Positioning, Graphic Design & Training Interns Leading Branding Projects and Designing Identities, Ensuring high visual consistency across all clients, Training and guiding interns (worldwide) for a period of 3 to 6 months.
Brand Designer and Concept Development at Kessels Kramer
March 1, 2023 - September 28, 2025Leading Branding Projects and Designing Identities, ensuring high visual consistency across clients, and training/guiding interns (worldwide) for 3 to 6 months. Clients included RVO Osaka 2025, LAB42 UvA, Fiom, Stolichnaya, CitizenM, Bibliotheek Utrecht, 113, How do you do by Rodeo, ARTE (France) and ARTE:RE (France).
Brand Designer and Concept Development at KESSELSKRAMER (F)
March 1, 2023 - September 28, 2025Brand Identity & Positioning, Graphic Design & Training Interns. Led branding projects and designed identities, ensuring high visual consistency across clients. Trained and guided interns (worldwide) for periods of 3 to 6 months. Clients included: RVO Osaka 2025, LAB42 UvA, Fiom, Stolichnaya, CitizenM, Bibliotheek Utrecht, 113, How do you do by Rodeo, ARTE:RE (France) and ARTE (Germany).
Senior Brand Designer and Brand Strategy at PUR PLEASIA (F)
July 1, 2021 - September 28, 2025Brand Identity & Visual Positioning, Art direction, Graphic Design & Product Design; Leading all-round branding projects from A-Z for high-end clients within SE-Asia.
Senior Brand Designer and Brand Strategy at Pur Pleasia
July 1, 2021 - September 28, 2025Led all-round branding projects and brand strategy for high-end clients in SE Asia, including Accor Group, M Gallery, Movenpick, Le Meridien Residences, Intercontinental, Ritz Carlton, Hoiana Hotel & Suites (RoseWood), Widus Philippines, Union Square, and related corporate partnerships.
Senior Brand Designer and Brand Strategy at PURPLEASIA (F)
July 1, 2021 - September 28, 2025Brand Identity & Visual Positioning, Art direction, Graphic Design & Product Design. Led and developed all-round branding projects from A-Z for high-end clients across SE-Asia. Clients included: Accor Group, M Gallery, Movenpick, Le Meridien Residences, Intercontinental, Ritz Carlton, Hoiana Hotel & Suites (RoseWood), Widus Philippines, Union Square, BritCham, AusCham, Saigon Children Charity, Newborns Vietnam, Masterise Homes, HongKongland, Angkor Wildlife & Aquarium Cambodia, Lotte World Aquarium Hanoi, Montclair, Annam Gourmet, The Warehouse Wines.
Brand Strategy, Concept Development & Graphic Design at FREELANCE CREATIVE (P)
July 1, 2019 - September 28, 2025Brand Strategy, Concept Development & Graphic Design for worldwide clients including sustainability and hospitality disciplines; production of print and digital assets.
Freelance Creative at Self-employed / Freelance
July 1, 2019 - September 28, 2025Brand Strategy, Concept Development & Graphic Design for a worldwide client base, including sustainability initiatives and crypto/hospitality projects.
Freelance Creative at Freelance Creative (P)
July 1, 2019 - September 28, 2025Brand Strategy, Concept Development & Graphic Design for global clients. Notable engagements include GP Groot (Circulair innovation), NXT Neutral (Marketing & App development Carbon Neutral Driving), Hunney (The Netherlands), HCS High Carbon Stock (Kuala Lumpur, Malaysia), Sustainability Tech (Singapore, Malaysia), PROOF (Seoul, Korea), Gardens of the Sun (Bali), Pinkyrose Company, THN Design Agency (Rotterdam, merged with Containr Affairs), Cryptocurrency UX Design, Hospitality & Real Estate (Vietnam).
Brand Strategist & Development at PINK Y ROSE COMPANY (P / REMOTE)
March 1, 2019 - September 28, 2025Brand Strategy & Development; Production events & partners, Market research, Concept development, Graphic Design Print & Online, Content & Copy Creation.
Brand Strategy & Development at Pink Y Rose Company
March 1, 2019 - September 28, 2025Production Events & Partners, Market Research, Concept Development, Graphic Design Print & Online, Content & Copy Creation for Social Media platforms.
Brand Strategy & Development at PINK Y Rose Company (P / Remote)
March 1, 2019 - September 28, 2025Brand Strategy & Development, Production Events & Partners, Market Research, Concept Development, Graphic Design Print & Online, Content & Copy Creation for Social Media.
Brand Designer at THN — DESIGN AGENCY (F)
February 1, 2019 - September 28, 2025Brand Design responsibilities including brief-to-delivery across a range of branding projects.
Brand Designer at THN — Design Agency
February 1, 2019 - September 28, 2025Brand Strategy & Positioning, Art Direction, Concept Development for clients including GP Groot, Circulair in Bedrijf, Project Circulair, NXT, NXT Neutral, Argos Oil and hospitality brands.
Brand Designer at TH.N Design Agency (F)
February 1, 2019 - September 28, 2025Brand Strategy & Positioning, Art direction, Concept Development. Clients included GP Groot, Circulair in Bedrijf, Project Circulair, NXT, NXT Neutral, Argos Oil and hospitality brands such as Alfredo’s Taqueria, Sepi’s Wine Club, The Beer Room, and Piggy Proof (Nanotechnology).
Designer Brand Strategy, User Experience at GARDENS OF THE SUN (F)
June 1, 2018 - September 28, 2025Designer Brand Strategy, User Experience (On- and Offline) & Graphic Design. Developed and executed brand plans using a sustainable framework; involved in the process of becoming a B-Corp certified business and building internal structures.
Brand Designer at THN — DESIGN AGENCY (F)
September 1, 2017 - September 28, 2025Brand Strategy & Positioning, Art direction, Concept Development; clients GP Groot, Circulair in Bedrijf, Project Circulair, NXT, NXT Neutral, Argos Oil, Hospitality brands.
Part-time Assistant Manager at TER MAR SCH & CO (P)
November 1, 2016 - September 28, 2025Hospitality / Restaurant assistant manager.
Assistant Manager (Hospitality / Restaurant) at Ter Mar Sch & Co
November 1, 2016 - September 28, 2025Part-time Assistant Manager in hospitality/restaurant operations.
Part-time Assistant Manager at TER MAR SCH & CO (P)
November 1, 2016 - September 28, 2025Hospitality / Restaurant; Part-time Assistant Manager.
Project Team Member at International Film Festival Rotterdam
February 1, 2015 - September 28, 2025Closing party of Twelve Days of Film, Culture and Arts; Concept Development, Event Management, Production & Styling.
Project Team at International Film Festival Rotterdam
February 1, 2015 - September 28, 2025Closing party planning for Twelve Days of Film, Culture and Arts; Concept Development, Event Management, Production & Styling.
Project Team Closingparty at INTERNATIONAL FILM FESTIVAL ROTTERDAM (IFFR)
February 1, 2015 - September 28, 2025Concept Development, Event Management, Production & Styling for the closing party of Twelve Days of Film, Culture and Arts.
Design Intern at Design Intern ‘The Boy Scouts’
July 1, 2014 - September 28, 2025All-round Design Intern (Fashion Accessory Brand).
All-round Design Intern (Fashion Accessory Brand) at Design Intern 'The Boy Scouts'
July 1, 2014 - September 28, 2025All-round design internship focusing on fashion accessories.
All-round Design Intern (Fashion Accessory Brand) at DESIGN INTER N ‘THE BOYSCOUTS’ (F)
July 1, 2014 - September 28, 2025All-round design internship focusing on fashion accessories.
Education
Bachelor of Design (BA) Lifestyle & Design Commercial field — Minor Service Design (Graduated) at Willem de Kooning Academy, University of Arts, Rotterdam, The Netherlands
August 1, 2011 - September 1, 2015Bachelor Media, Information and Communication (Unfinished) at University of Applied Sciences, Amsterdam, The Netherlands
August 1, 2010 - January 1, 2011HAVO diploma at Maerlant College, Brielle, The Netherlands
August 1, 2004 - May 1, 2010Bachelor of Design (BA) Lifestyle & Design Commercial field — Minor Service Design (Graduated) at University of Arts – Willem de Kooning Academy
August 1, 2011 - September 1, 2015Bachelor Media, Information and Communication (Unfinished) at University of Applied Sciences
August 1, 2010 - January 1, 2011High school (HAVO) — Culture and Society at Maerlant College
August 1, 2004 - May 1, 2010Bachelor of Design (BA) Lifestyle & Design Commercial field — Minor Service Design at Willem de Kooning Academy, University of Arts, Rotterdam
August 1, 2011 - September 1, 2015Bachelor Media, Information and Communication (Unfinished) at University of Applied Sciences, Amsterdam
August 1, 2010 - January 1, 2011High school (HAVO) — Culture and Society at Maerlant College, Brielle
August 1, 2004 - May 1, 2010Circular Economy: An introduction at TU Delft (Online)
January 1, 2018 - September 28, 2025Digital Branding and Engagement at Curtin University (Online)
January 1, 2018 - September 28, 2025 Principles of Designing for Humans at University of Michigan (Online)
January 1, 2017 - September 28, 2025Cinta Bahasa Indonesia Beginner Course at Cinta Bahasa School, Sanur Bali
January 1, 2017 - September 28, 2025Qualifications
Cinta Bahasa Indonesia - Beginner Course
January 1, 2017 - September 28, 2025GovJam Livework - Service Design GovJam
January 1, 2017 - September 28, 2025Stylesight Pattern Contest - Nominated for Future Talents
January 1, 2013 - September 28, 2025CINTA BAHASA INDONESIA Beginner Course Indonesian language
January 1, 2017 - December 31, 2017Mini GovJam Livework Service Design GovJam for public Service Cases in Assignment of The Municipality of Rotterdam — Improving Mobility
January 1, 2017 - December 31, 2017STYLE SIGHT PATTERN CONTEST — Nominated for ‘Future Talents’
January 1, 2017 - December 31, 2017GovJam Livework: Service Design GovJam for public Service cases in assignment of The Municipality of Rotterdam — Improving Mobility
January 1, 2013 - September 28, 2025Cinta Bahasa Indonesia Beginner Course
January 1, 2017 - September 28, 2025Master Course: Circular Economy: An introduction
January 1, 2018 - September 28, 2025Master Course: Digital Branding and Engagement
January 1, 2018 - September 28, 2025Master Course: Principles of Designing for Humans
January 1, 2017 - September 28, 2025GovJam Livework Service Design GovJam for public Service Cases in assignment of The Municipality of Rotterdam — Improving Mobility
January 1, 2013 - September 28, 2025Industry Experience
Media & Entertainment, Travel & Hospitality, Real Estate & Construction, Professional Services, Consumer Goods, Education, Software & Internet, Retail, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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