Available to hire
I’m Batiste Lacroix, a Demand Generation Strategist focused on driving pipeline growth and aligning marketing with sales across regional teams. I’ve built and executed data-driven campaigns that moved pipelines from €60M to €125M in two years, improved top-to-mid funnel conversion, and delivered measurable wins like +27% SQL and +31% SAL. I routinely leverage Salesforce, Google Analytics, SEMrush, Metadata, and Bizible/Marketo to track performance, tell stories with data, and report to executives. After seven years based in the Czech Republic, I’m seeking my next role in France that lets me settle back while continuing to grow professionally and personally, contributing to cross-functional teams in Marketing, Sales, and Global Business Development.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
French
Fluent
English
Fluent
Russian
Advanced
Czech
Intermediate
Work Experience
Business Development Representative at Price fx
June 1, 2025 - September 28, 2025Drove pipeline growth from €60M to €125M in 2 years through targeted, data-driven campaigns. Optimized top-to-mid funnel conversion; achieved +27% SQL and +31% SAL via highly targeted efforts and close alignment with Business Development. Leveraged Salesforce, Google Analytics, SEMrush, Metadata, and Bizible/Marketo to measure performance, storytelling, and executive reporting. Ensured a consistent buyer experience through collaboration across Marketing, Sales, and Global Business Development teams.
Business Development Representative at Price fx
April 1, 2023 - September 28, 2025Qualifying buyers and guiding their journey from visitor to prospect to MQL, and ultimately SQL. Generated €1.2M in revenue from created opportunities, securing client partnerships with major enterprises. Achieved Top EMEA performer status with 102% quota attainment. Introduced prospective clients to the Price fx brand, acting as a subject matter expert and leveraging content to nurture relationships. Partnered with Sales to transition relationships, address customer challenges, and ensure successful handoffs. Consistently grew pipeline and MQL volume through innovative prospect identification and engagement.
Senior Customer Service Representative at Envista Holding Corporation
April 1, 2022 - September 28, 2025Managed and processed customer orders, including quotes and pricing. Updated pricing and tariffs while proactively communicating with clients to ensure accuracy. Conducted data analysis and provided Level 1 technical support for a dental software portfolio.
Customer Service Specialist at Johnson & Johnson
February 1, 2021 - September 28, 2025Managed orders and processed credit/debit notes. Trained new hires. Optimized and developed new processes.
Customer Service Specialist at BlueLink International CZ
February 1, 2019 - September 28, 2025Air France customer service. Baggage-related claims management.
Business Development & Event Management at Independent Contractor (Château Faugas Winery)
November 1, 2018 - September 28, 2025Sales and business development for a family-owned winery; Marketing assistant for various events.
Demand Generation Strategist at Pricefx
June 1, 2025 - September 28, 2025Led demand generation and solution sales initiatives to optimize the go-to-market motion. Implemented highly targeted, data-driven campaigns that improved top-to-mid funnel conversions and aligned Marketing, Sales, and Global Business Development. Leveraged Salesforce, Google Analytics, SEMrush, Metadata, and Bizible/Marketo to measure performance, tell compelling stories, and drive executive reporting. Established best practices for pipeline processes, increased forecast accuracy, and enhanced revenue team efficiency through cross-functional collaboration.
Demand Generation / Lead Qualification at Pricefx
April 1, 2023 - September 28, 2025Qualifying buyers and guiding their journey from visitor to prospect to MQL, and ultimately SQL. Generated €1.2M in revenue from created opportunities, securing client partnerships with major enterprises. Delivered 102% quota attainment in EMEA and introduced the Pricefx brand to prospective clients as a subject-matter expert, leveraging content to nurture relationships. Partnered with Sales to transition relationships and address customer challenges, ensuring successful handoffs.
Senior Customer Service Representative at Envista Holding Corporation
April 1, 2022 - September 28, 2025Managed and processed customer and sales orders, including quotes and pricing. Updated pricing and tariffs while proactively communicating with clients to ensure accuracy. Conducted data analysis and provided Level 1 technical support for a dental software portfolio.
Customer Service Specialist at Johnson & Johnson
February 1, 2021 - September 28, 2025Managed orders and processed credit/debit notes. Trained new hires. Optimized and developed new processes.
Customer Service Specialist at BlueLink International
February 1, 2019 - September 28, 2025Air France customer service. Baggage-related claims management.
Business Development & Event Management (Independent Contractor) at Château Faugas (Family Winery) / Independent Contractor
November 1, 2018 - September 28, 2025Sales and business development for a family-owned winery. Marketing assistant for various events.
Sales and Business Development / Marketing Assistant for Various Events at Château Faugas (Family-owned winery)
November 1, 2018 - September 28, 2025Sales and business development for a family-owned winery; marketing assistant for various events.
Customer Service Specialist at BlueLink International CZ
February 1, 2019 - September 28, 2025Air France customer service. Baggage-related claims management.
Business Development Representative at Pricefx
April 1, 2023 - September 28, 2025Qualifying buyers and guiding their journey from visitor to prospect to MQL, and ultimately SQL. Generated €1.2M in revenue from created opportunities, securing client partnerships with major enterprises.
Demand Generation Strategist at Pricefx
June 1, 2025 - September 28, 2025Drove pipeline growth from €60M to €125M in 2 years through targeted, data-driven campaigns; optimized top-to-middle funnel conversions; achieved +27% SQL and +31% SAL; aligned with Sales and Business Development; established best practices for pipeline processes; improved overall revenue team efficiency; leveraged Salesforce, Google Analytics, SEMrush, Metadata, and Bizible/Marketo for performance tracking, storytelling, and executive reporting.
Demand Generation Strategist at Price fx
June 1, 2025 - September 28, 2025Led pipeline growth from €60M to €125M in 2 years through targeted, data-driven campaigns; optimized top-to-mid funnel conversion; achieved +27% SQL and +31% SAL; aligned with Business Development; leveraged Salesforce, Google Analytics, SEMrush, Metadata, and Bizible/Marketo for performance tracking, storytelling, and executive reporting; ensured consistent buyer experience through collaboration across Marketing, Sales, and Global Business Development; established and implemented best practices for pipeline processes.
Demand Generation Specialist at Price fx
April 1, 2023 - September 28, 2025Qualified buyers and guided their journey from visitor to MQL to SQL; generated €1.2M in revenue from created opportunities; secured client partnerships with major enterprises; achieved 102% quota attainment in EMEA; introduced prospective clients to the Price fx brand, acting as a subject matter expert and leveraging content to nurture relationships; partnered with Sales to transition relationships, address customer challenges, and ensure successful handoffs; consistently grew pipeline and MQL volume through innovative prospect identification and engagement.
Senior Customer Service Representative at Envista Holding Corporation
April 1, 2022 - September 28, 2025Managed and processed customer and sales orders, including quotations and pricing; updated pricing and tariffs while proactively communicating with clients to ensure accuracy; conducted data analysis and provided Level 1 technical support for a dental software portfolio.
Customer Service Specialist at Johnson & Johnson
February 1, 2021 - September 28, 2025Managed orders and processed credit/debit notes; trained new hires; optimized and developed new processes.
Customer Service Specialist at BlueLink International CZ
February 1, 2019 - September 28, 2025Air France customer service; baggage-related claims management.
Business Development & Event Management (Independent Contractor) at Château Faugas Winery
November 1, 2018 - September 28, 2025Sales and business development in a family-owned winery; Marketing assistant for various events.
Demand Generation Strategist at Pricefx
June 1, 2025 - September 28, 2025Drove pipeline growth from €60M to €125M in 2 years through targeted, data-driven campaigns. Optimized top-to-mid funnel conversion, achieving +27% SQL and +31% SAL via highly targeted efforts and close alignment with Business Development. Leveraged Salesforce, Google Analytics, SEMrush, Metadata, and Bizible/Marketo; established and implemented best practices for pipeline processes; ensured consistency in buyer experience through collaboration across Marketing, Sales, and Global BD teams.
Senior Customer Service Representative at Envista Holding Corporation
April 1, 2022 - September 28, 2025Managed and processed customer and sales orders, including quotes and pricing. Updated pricing and tariffs while proactively communicating with clients to ensure accuracy. Conducted data analysis and provided Level 1 technical support for a dental software portfolio.
Customer Service Specialist at Johnson & Johnson
February 1, 2021 - September 28, 2025Managed orders and processed credit/debit notes. Trained new hires. Optimized and developed new processes.
Customer Service Specialist at Blue Link International CZ
February 1, 2019 - September 28, 2025Air France customer service. Bag baggage-related claims management.
Independent Contractor – Business Development & Event Management at Château Faugas (Family-owned winery)
November 1, 2018 - September 28, 2025Sales and business development in a family-owned winery; marketing assistant for various events.
Demand Generation Strategist at Pricefx
June 1, 2025 - September 28, 2025Led data-driven demand generation campaigns; grew pipeline from €60M to €125M in 2 years; optimized top-to-mid funnel conversions; achieved +27% SQL and +31% SAL; aligned with Business Development; leveraged Salesforce, Google Analytics, SEMrush, Metadata, and Bizible/Marketo for measurement and storytelling; established best practices for pipeline processes and cross-functional collaboration to improve revenue‑team efficiency.
Business Development Representative at Pricefx
April 1, 2023 - September 28, 2025Qualified buyers and guided their journey from visitor to prospect to MQL, and ultimately SQL. Generated €1.2M in revenue from created opportunities, securing client partnerships with major enterprises.
Sales and Business Development & Event Management (Independent Contractor) at Château Faugas (Family-owned winery)
November 1, 2018 - September 28, 2025Sales and business development in a family-owned winery; marketing assistant for various events.
Volunteer at Natural Disaster Relief Team / UPOLO Olomouc / International Help
November 1, 2024 - September 28, 2025Logistics support and waste management during crisis situations.
Vice-President at Sportovní Klub
May 1, 2025 - September 28, 2025Executive leadership role within the club; coordination and outreach activities in Prague.
Demand Generation Strategist at Price fx
June 1, 2025 - September 28, 2025Drove pipeline growth from €60M to €125M in 2 years through targeted, data-driven campaigns. Optimized top-to-mid funnel conversion, achieving +27% SQL and +31% SAL via highly targeted efforts and close alignment with Business Development. Leveraged Salesforce, Google Analytics, SEMrush, Metadata, and Bizible/Marketo to measure performance tracking, storytelling, and executive reporting. Ensured consistent buyer experience across Marketing, Sales, and Global Business Development teams. Established and implemented best practices for pipeline processes, improving overall revenue team efficiency.
Demand Generation Specialist at Price fx
April 1, 2023 - September 28, 2025Qualifying buyers and guiding their journey from visitor to prospect to MQL, and ultimate SQL. Generated €1.2M in revenue from created opportunities, securing client partnerships with major enterprises. Achieved Top EMEA performance status with 102% quota attainment. Introduced prospective clients to the Price fx brand, acting as a subject matter expert and leveraging content to nurture relationships. Partnered with Sales to transition relationships, address customer challenges, and ensure successful handoffs. Consistently grew pipeline and MQL volume through innovative prospect identification and engagement.
Senior Customer Service Representative at Envista Holding Corporation
April 1, 2022 - September 28, 2025Managed and processed customer and sales orders, including quotations and pricing. Updated pricing and tariffs while proactively communicating with clients to ensure accuracy. Conducted data analysis and provided Level 1 technical support for a dental software portfolio.
Customer Service Specialist at Johnson & Johnson
February 1, 2021 - September 28, 2025Managed orders and processed credit/debit notes. Trained new hires. Optimized and developed new processes.
Customer Service Specialist at BlueLink International CZ
February 1, 2019 - September 28, 2025Air France customer service. baggage-related claims management.
Business Development & Event Management at Independent Contractor
November 1, 2018 - September 28, 2025Sales and business development in a family-owned winery (Château Faugas). Marketing assistant for various events.
Volunteer at Natural Disaster Relief Team / International Help
November 1, 2024 - September 28, 2025Logistics support and waste management during crisis situations.
Education
Bachelor's Degree at Université de Strasbourg
September 1, 2012 - June 1, 2015Bachelor's Degree at Université de Strasbourg
September 1, 2012 - June 1, 2015Bachelor's Degree at Université de Strasbourg
September 1, 2012 - June 1, 2015Bachelor's Degree at Université de Strasbourg
September 1, 2012 - June 1, 2015Bachelor's Degree at Université de Strasbourg
September 1, 2012 - June 1, 2015Bachelor's Degree at Université de Strasbourg
September 1, 2012 - June 1, 2015Bachelor's Degree at Université de Strasbourg
September 1, 2012 - June 1, 2015Qualifications
The Jolt Effect Sales Methodology
March 1, 2025 - September 28, 2025Market to Core Concepts
August 1, 2023 - September 28, 2025Meddpic Sales Methodology
May 1, 2022 - September 28, 2025Problem Solving Processes
June 1, 2021 - September 28, 2025The Jolt Effect Sales Methodology
March 1, 2025 - September 28, 2025Market to Core Concepts
August 1, 2023 - September 28, 2025MEDDPIC Sales Methodology
May 1, 2022 - September 28, 2025Problem Solving Processes
June 1, 2021 - September 28, 2025The Jolt Effect Sales Methodology
March 1, 2025 - September 28, 2025Marketing to Core Concepts
August 1, 2023 - September 28, 2025MED DPIC Sales Methodology
May 1, 2022 - September 28, 2025Problem Solving Processes
June 1, 2021 - September 28, 2025The Jolt Effect Sales Methodology
March 1, 2025 - September 28, 2025Marketing to Core Concepts
August 1, 2023 - September 28, 2025MEDDPIC Sales Methodology
May 1, 2022 - September 28, 2025Problem Solving Processes
June 1, 2021 - September 28, 2025The Jolt Effect Sales Methodology
March 1, 2025 - September 28, 2025Marketing to Core Concepts
August 1, 2023 - September 28, 2025Meddpic Sales Methodology
May 1, 2022 - September 28, 2025Problem Solving Processes
June 1, 2021 - September 28, 2025The Jolt Effect Sales Methodology
March 1, 2025 - September 28, 2025Marketing to Core Concepts
August 1, 2023 - September 28, 2025MEDDPICC Sales Methodology
May 1, 2022 - September 28, 2025Problem Solving Processes
June 1, 2021 - September 28, 2025The Jolt Effect Sales Methodology
March 1, 2025 - September 28, 2025Marketing to Core Concepts
August 1, 2023 - September 28, 2025MEDDPICC Sales Methodology
May 1, 2022 - September 28, 2025Problem Solving Process
June 1, 2021 - September 28, 2025Industry Experience
Professional Services, Software & Internet, Retail, Financial Services, Other, Media & Entertainment, Education, Healthcare, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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