Work experience· 15 roles

Digital Marketing Specialist · CleveronSep 2025 – Present · 1 yr 3 mos

Led customer education and engagement initiatives: hosted webinars with 200+ attendees; created templates used by 500+ users; managed 10+ virtual events; improved onboarding and stakeholder alignment. Created and optimized content across formats: tutorials, guides, landing pages; SEO-driven materials; addressed user feedback with product updates; resolved 800+ support queries with 90%+ first-response rate; managed 5+ social accounts; and directed influencer collaborations; maintained brand identity; led content strategy focused on visibility and lead generation.

Lead Customer Education and Engagement Initiatives · CleveronSep 2025 – Present · 1 yr 3 mos

Led customer education and engagement initiatives; hosted webinars with 200+ attendees; created templates used by 500+ users; managed 10+ virtual events and coordinated campaigns to improve onboarding and customer satisfaction.

Content Specialist and Social Media Manager · TV FormulaAug 2025 – Sep 2025 · 2 mos

Led influencer collaborations by developing clear guidelines and coordinating campaigns; implemented a data-driven content strategy to increase visibility and lead generation; optimized content for SEO; managed blogs, social media and email campaigns with consistent brand messaging; created visuals and marketing materials; updated websites and social platforms; tracked performance and supported SEO/SEM. Hosted webinars and events, produced templates for 500+ users, and improved onboarding and engagement.

Content Specialist · Formalo OÜAug 2025 – Sep 2025 · 2 mos
Content Specialist · Formaloo OÜAug 2025 – Sep 2025 · 2 mos
Content Specialist · Formalo OÜAug 2025 – Sep 2025 · 2 mos
Influencer Project Coordinator · MerakiNov 2024 – Present · 2 yrs 1 mo
Influencer Project Coordinator · PÖFF - Tallinn Black Nights Film FestivalNov 2024 – Present · 2 yrs 1 mo

Education· 8

Master of Social Sciences, Communication Management · Tallinn University2022 – 2024
Bachelor of Social Sciences, PR and Communications · Caucasus University2018 – 2022
Master of Social Sciences · Tallinn University2022 – 2024
Bachelor of Social Sciences, PR and Communications · Caucasus University2018 – 2022

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