I'm a Digital Marketing Specialist blending business and accounting background with a data-driven approach to growth. I plan and execute SEO strategies, manage Google Ads campaigns, and optimize performance using analytics tools like Google Analytics, Meta Business Suite, and Canva. With over five years of accounting experience, I bring budgeting, cost control, and operational efficiency to marketing initiatives, delivering ROI-driven results. I thrive at the intersection of business insight and digital creativity to boost engagement and revenue.

EZZA TEL MASRI

I'm a Digital Marketing Specialist blending business and accounting background with a data-driven approach to growth. I plan and execute SEO strategies, manage Google Ads campaigns, and optimize performance using analytics tools like Google Analytics, Meta Business Suite, and Canva. With over five years of accounting experience, I bring budgeting, cost control, and operational efficiency to marketing initiatives, delivering ROI-driven results. I thrive at the intersection of business insight and digital creativity to boost engagement and revenue.

Available to hire

I’m a Digital Marketing Specialist blending business and accounting background with a data-driven approach to growth. I plan and execute SEO strategies, manage Google Ads campaigns, and optimize performance using analytics tools like Google Analytics, Meta Business Suite, and Canva. With over five years of accounting experience, I bring budgeting, cost control, and operational efficiency to marketing initiatives, delivering ROI-driven results. I thrive at the intersection of business insight and digital creativity to boost engagement and revenue.

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Experience Level

Expert
Expert
Expert
Expert

Language

Arabic
Fluent
English
Fluent
French
Advanced

Work Experience

Social Media Manager & Content Creator at Pivot_lb
January 1, 2025 - Present
Manage all content creation for Pivot_lb (Instagram & TikTok); photography, video editing, and graphic design. Plan and execute paid ad campaigns via Meta Business Manager to grow engagement and reach. Create social media strategies and visuals with Canva/AI; edit videos with CapCut. Collaborate with clients on custom edits and designs for other social pages. Increase engagement through trend-based Reels; collaborate with UGC creators and influencers to boost authentic, trend-driven content; analyze performance metrics and optimize campaigns for ROI.
Accountant at Nabil El Masri Supermarket
July 31, 2023 - September 28, 2025
Managed financial transactions including accounts payable, receivable, and petty cash; ensured accurate record-keeping. Generated and managed invoices; coordinated with stock managers for timely order preparation and delivery, improving processing efficiency by 20%. Tracked signed invoices, maintained filing systems, and updated related records for real-time access. Oversaw warehouse operations to ensure timely delivery and meet customer demands.
Audit Trainee at R.M - Audit
January 31, 2019 - September 28, 2025
Audited and reconciled financial statements for various clients; gained expertise in payroll processes and data analysis.
Accounting Trainee at El Abbouchi Office
June 30, 2022 - September 28, 2025
Recorded and managed daily transactions; reconciled bank statements; assisted in VAT declarations and preparation of financial reports.

Education

Bachelor of Business Administration in Finance at Azm University
January 11, 2030 - January 1, 2018

Qualifications

Digital Marketing Intensive Course (Gradezilla, CPD Certified)
January 11, 2030 - January 1, 2025
ICDL Certification: Microsoft Office Suite (Excel, Word, PowerPoint, Access)
January 11, 2030 - September 28, 2025
IELTS Overall 6.5
January 11, 2030 - September 28, 2025

Industry Experience

Retail, Professional Services, Media & Entertainment, Software & Internet, Financial Services