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I integrate strategy, design, and storytelling to connect luxury retail, cultural initiatives, and brand communication. I transform brand concepts into cohesive visual systems and meaningful experiences by aligning creative direction with thoughtful execution. My experience spans brand identity systems, campaign design, and strategic communication across luxury environments and public cultural projects. Supported by hands-on roles in retail operations, event visual merchandising, exhibition production, and gallery support, I bring both strategic thinking and practical execution to every project.…I integrate strategy, design, and storytelling to connect luxury retail, cultural initiatives, and brand communication. I transform brand concepts into cohesive visual systems and meaningful experiences by aligning creative direction with thoughtful execution. My experience spans brand identity systems, campaign design, and strategic communication across luxury environments and public cultural projects. Supported by hands-on roles in retail operations, event visual merchandising, exhibition production, and gallery support, I bring both strategic thinking and practical execution to every project.

Yilin Chen

Brand Designer, Graphic Designer, Creative Director, +2

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I integrate strategy, design, and storytelling to connect luxury retail, cultural initiatives, and brand communication. I transform brand concepts into cohesive visual systems and meaningful experiences by aligning creative direction with thoughtful execution. My experience spans brand identity systems, campaign design, and strategic communication across luxury environments and public cultural projects. Supported by hands-on roles in retail operations, event visual merchandising, exhibition production, and gallery support, I bring both strategic thinking and practical execution to every project.…I integrate strategy, design, and storytelling to connect luxury retail, cultural initiatives, and brand communication. I transform brand concepts into cohesive visual systems and meaningful experiences by aligning creative direction with thoughtful execution. My experience spans brand identity systems, campaign design, and strategic communication across luxury environments and public cultural projects. Supported by hands-on roles in retail operations, event visual merchandising, exhibition production, and gallery support, I bring both strategic thinking and practical execution to every project.

Available to hire

I integrate strategy, design, and storytelling to connect luxury retail, cultural initiatives, and brand communication. I transform brand concepts into cohesive visual systems and meaningful experiences by aligning creative direction with thoughtful execution.

My experience spans brand identity systems, campaign design, and strategic communication across luxury environments and public cultural projects. Supported by hands-on roles in retail operations, event visual merchandising, exhibition production, and gallery support, I bring both strategic thinking and practical execution to every project.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Work Experience

Supporting Base Milano Art Handler Assistant at Fondazione ICA; Tommaso Calabro Gallery (exhibition support)

April 1, 2025 - Present

Assisted with exhibition installations ensuring visual consistency and smooth execution, supporting installation work across public art spaces and cultural venues.

Administrative Assistant at Parfums Christian Dior Store

September 1, 2022 - January 1, 2024

Supported retail operations and daily administrative work including inventory management, boutique events, and visual merchandising. Maintained 98% stock accuracy and supported 5+ luxury campaigns through coordination and operational assistance.

Branding & Marketing (Hostel Initiative) — Hostel Founder at TAI(N)AN / Taiwan Government Cultural Affairs Bureau “Live-Inc a Regiv” Hostel initiative (Hostel Founder)

March 1, 2019 - Present

Led public-sector branding and community engagement by developing messaging and targeted storytelling; helped boost public engagement by 60% through community-focused brand communications.