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I'm Saria Abbas, a creative and results-driven Brand & Social Media Designer with a strong background in visual branding, website design, and digital marketing strategy. I help brands build cohesive identities, design responsive websites, and craft engaging social campaigns across Instagram, TikTok, Facebook, and LinkedIn.\n\nI love collaborating with influencers and turning ideas into campaigns that deliver measurable growth. My work has driven significant reach and engagement — including 125K+ organic views in under 30 days — by blending design innovation with strategic marketing to boost brand visibility and business impact.…I'm Saria Abbas, a creative and results-driven Brand & Social Media Designer with a strong background in visual branding, website design, and digital marketing strategy. I help brands build cohesive identities, design responsive websites, and craft engaging social campaigns across Instagram, TikTok, Facebook, and LinkedIn.\n\nI love collaborating with influencers and turning ideas into campaigns that deliver measurable growth. My work has driven significant reach and engagement — including 125K+ organic views in under 30 days — by blending design innovation with strategic marketing to boost brand visibility and business impact.

Saria Abbas

Designer, Brand Designer, Graphic Designer, +2

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I'm Saria Abbas, a creative and results-driven Brand & Social Media Designer with a strong background in visual branding, website design, and digital marketing strategy. I help brands build cohesive identities, design responsive websites, and craft engaging social campaigns across Instagram, TikTok, Facebook, and LinkedIn.\n\nI love collaborating with influencers and turning ideas into campaigns that deliver measurable growth. My work has driven significant reach and engagement — including 125K+ organic views in under 30 days — by blending design innovation with strategic marketing to boost brand visibility and business impact.…I'm Saria Abbas, a creative and results-driven Brand & Social Media Designer with a strong background in visual branding, website design, and digital marketing strategy. I help brands build cohesive identities, design responsive websites, and craft engaging social campaigns across Instagram, TikTok, Facebook, and LinkedIn.\n\nI love collaborating with influencers and turning ideas into campaigns that deliver measurable growth. My work has driven significant reach and engagement — including 125K+ organic views in under 30 days — by blending design innovation with strategic marketing to boost brand visibility and business impact.

Available to hire

I’m Saria Abbas, a creative and results-driven Brand & Social Media Designer with a strong background in visual branding, website design, and digital marketing strategy. I help brands build cohesive identities, design responsive websites, and craft engaging social campaigns across Instagram, TikTok, Facebook, and LinkedIn.\n\nI love collaborating with influencers and turning ideas into campaigns that deliver measurable growth. My work has driven significant reach and engagement — including 125K+ organic views in under 30 days — by blending design innovation with strategic marketing to boost brand visibility and business impact.

Skills

Experience Level

Expert

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Work Experience

Social Media Designer at Tax Lounge Professional Corporation (Canada)

October 1, 2025 - Present

Created visually compelling social media content using Canva, Adobe Creative Suite, and MidJourney to boost engagement across Instagram and Facebook. Designed and managed paid marketing campaigns that increased followers and brand awareness on TikTok and Instagram, achieving 5-9% weekly growth with consistent posting. Researched trending content, competitors, and audience insights to generate fresh creative ideas and coordinated multi-channel marketing strategies. Ensured cohesive brand messaging across all platforms and optimized content for SEO and user engagement. Monitored performance analytics and maintained records to guide ongoing strategy and reporting.

Freelance Brand & Social Media Designer at Absorbee Paper Products (Canada)

January 1, 2025 - Present

Developed complete brand identity including logo, color palettes, and visual systems; created a responsive website aligned with the brand’s goals; designed engaging social media visuals, templates, and promotional content to maintain a consistent online presence. Managed social media accounts, driving engagement and follower growth through strategic content planning. Collaborated with clients to translate brand vision into cohesive designs and integrated creative and digital marketing tactics to strengthen storytelling and reach. Partnered with a social media influencer to execute an Instagram Reel campaign, achieving 125K+ organic views in under 30 days.

Social Media Coordinator at La Raib Immigration Consulting Inc. (Canada)

June 1, 2021 - Present

Implemented content strategies on Instagram including Q&A sessions, polls, and thought-provoking articles to drive public engagement; diligently tracked engagement analytics and SEO research for content optimization. Coordinated with clients, industry professionals, and influencers to plan campaigns; developed social media campaigns that resulted in 115k views on a reel in one week.

Social Media Content Creator at MNA Management Group (Canada)

January 1, 2018 - December 31, 2020

Developed and designed engaging content (Reels, TikToks, Stories, carousel posts) tailored to each platform’s algorithm; wrote SEO-optimized captions with high-CTR hashtags to maximize reach. Scheduled and published content using Meta Business Suite and Later, ensuring consistency and frequency. Tracked performance metrics and adjusted content strategy to improve engagement rates.