Available to hire
Hi, I’m Guilherme de Oliveira Lyra, an audiovisual creative based in Rio de Janeiro. I specialize in graphic design, motion design, and crafting visual content that powers marketing strategies for brands.
I have an international education, a strong portfolio, and a passion for co-creating marketing solutions from concept to delivery. I actively explore generative AI tools to innovate workflows and deliver impactful results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Advanced
Spanish; Castilian
Intermediate
Portuguese
Fluent
Work Experience
Art Director and Motion Designer at BRAX / Boravaca
February 1, 2025 - PresentDeveloped key visuals and marketing strategies for social media; produced advertising films for online and offline campaigns; created moodboards and storyboards for motion graphics; supported visual identity for campaigns; managed deadlines and deliverables; mentored junior employees in motion design and editing; produced audiovisual material for various media and formats, such as Instagram Reels, LED screens, and films for TV and YouTube; proficient in generative AI tools like Runway, Firefly, Hedra, Midjourney, Meta AI, ChatGPT, and Gemini.
Art Director and Motion Designer at Globo
January 31, 2025 - September 28, 2025Developed and implemented Key Visuals for marketing strategies in B2B events; created dynamic commercial presentations and advertising films for visual identity; collaborated on moodboards, storyboards, and assets for online and offline campaigns; managed deadlines with the creative team; led the development of motion design animations; ensured visual and sound quality of projects.
Lead Motion Designer at Telecine
January 31, 2024 - September 28, 2025Led the production of advertising films for campaigns and visual identity for Telecine and Megapix channels; supervised the application of visual identity and managed projects with the production and editing teams; developed innovative proposals using augmented reality for social media; created results-oriented marketing campaigns and adapted video formats using Artificial Intelligence; provided technical and operational support to the team, improving the creative process.
Motion Designer at Globosat / Comunicação & Branding
December 31, 2015 - September 28, 2025Created animations, illustrations, and transitions for channels like GNT, Multishow, SportTV, and Viva; developed storyboards and mockups to present ideas during strategy meetings; produced animations for branding strategies with commercial partners; aligned client needs and transformed them into visual solutions.
Animation Intern at Yankeepay
December 31, 2008 - September 28, 2025Worked as an animator on the animated series "240, The Clone Kid." Created characters, performed rigging, and lip-syncing; participated in final composition for editing and sound.
Art Director and Motion Designer at BRAX / Boravaca
February 1, 2025 - PresentDevelop and implement Key Visuals and marketing strategies for social media; produce advertising films for online and offline campaigns; create moodboards and storyboards for motion graphics pieces; support the design team in developing visual identity for campaigns; manage deadlines and deliverables; mentor and guide junior employees in motion design and editing; produce audiovisual material for Instagram Reels, LED screens, and films for TV and YouTube; conceive and generate complete audiovisual content using Generative AI tools (Sora, Runway, Midjourney, ElevenLabs); perform technical post-production in Premiere Pro and After Effects, refining AI outputs to ensure high quality and cohesive AI-driven production pipelines.
Art Director and Motion Designer at Globo
January 1, 2025 - October 15, 2025Developed Key Visuals for marketing strategies in B2B events; created dynamic commercial presentations and advertising films for visual identity; collaborated on moodboards, storyboards, and assets for online and offline campaigns; managed deadlines and deliverables with the creative team; led motion design animations with high quality; ensured visual and sound quality of projects.
Lead Motion Designer at Telecine
January 1, 2024 - October 15, 2025Led the production of advertising films for campaigns and visual identity for Telecine and Megapix channels; supervised the application of visual identity and managed projects with the production and editing teams; developed augmented reality proposals for social media; created results-oriented marketing campaigns and adapted video formats using Artificial Intelligence; provided technical and operational support to the team, improving the creative process.
Motion Designer at Globosat / Comunicação & Branding
December 1, 2015 - October 15, 2025Created animations, illustrations, and transitions for channels like GNT, Multishow, SportTV, and Viva; developed storyboards and mockups to present ideas during strategy meetings; produced animations for branding strategies with commercial partners; aligned client needs and transformed them into visual solutions.
Animation Intern at Yankeepay
January 1, 2008 - October 15, 2025Worked as an animator on the animated series '240, The Clone Kid'; created characters, performed rigging and lip-syncing; participated in final composition for editing and sound.
Art Director and Motion Designer at BRAx / Boravaca
February 1, 2025 - PresentDeveloped key visuals and marketing strategies for social media; produced advertising films for online and offline campaigns; created moodboards and storyboards; supported the design team in visual identities; managed deadlines; mentored junior staff; produced audiovisual material for Instagram Reels, LED displays, and TV/YouTube; conceived and generated complete audiovisual content using generative AI tools (Sora, Runway, Midjourney, ElevenLabs); performed technical post-production in Premiere Pro and After Effects and refined AI outputs to ensure high quality and cohesive AI-driven production pipelines.
Art Director and Motion Designer at Globo
January 31, 2025 - October 15, 2025Developed key visuals for marketing strategies in B2B events; created dynamic commercial presentations and advertising films for visual identity; collaborated on moodboards, storyboards and assets for online and offline campaigns; managed deadlines and deliverables with the creative team; led motion design animations; ensured visual and sound quality of projects.
Lead Motion Designer at Telecine
January 31, 2024 - October 15, 2025Led production of advertising films for campaigns and visual identity for Telecine and Megapix; supervised application of visual identity; managed projects with production and editing teams; developed AR proposals for social media; created results-driven marketing campaigns and AI-assisted video formats; provided technical and operational support to improve the creative process.
Motion Designer at Globosat / Comunicação & Branding
December 31, 2015 - October 15, 2025Created animations, illustrations and transitions for channels such as GNT, Multishow, SportTV and Viva; developed storyboards and mockups for strategy meetings; produced animations for branding strategies with commercial partners; aligned client needs into visual solutions.
Animation Intern at Yankeepay
December 31, 2008 - October 15, 2025Worked as an animator on the animated series '240, The Clone Kid'; created characters, performed rigging and lip-syncing; participated in final composition for editing and sound.
Education
Master's Degree in Visual Media Design at Pompeu Fabra University (Elisava), Barcelona, Spain
January 11, 2030 - January 1, 2008Bachelor's Degree: Industrial Design / Visual Programming at Federal University of Pernambuco (UFPE)
January 11, 2030 - January 1, 2005Bachelor's Degree (Incomplete): Business Administration at Federal University of Pernambuco (UPE)
January 11, 2030 - September 28, 2025Master's Degree: Visual Media Design at Pompeu Fabra University (Elisava), Barcelona, Spain
January 11, 2030 - January 1, 2008Bachelor's Degree: Industrial Design / Visual Programming at Federal University of Pernambuco (UFPE)
January 11, 2030 - January 1, 2005Bachelor's Degree (incomplete): Business Administration at Federal University of Pernambuco (UPE)
January 11, 2030 - October 15, 2025Master's Degree: Visual Media Design at Pompeu Fabra University (Elisava)
January 11, 2030 - January 1, 2008Bachelor's Degree: Industrial Design / Visual Programming at Federal University of Pernambuco (UFPE)
January 11, 2030 - January 1, 2005Bachelor's Degree (incomplete): Business Administration at Federal University of Pernambuco (UPE)
January 11, 2030 - October 15, 2025Qualifications
Leading Innovation
January 11, 2030 - January 1, 2023Virtual Reality Developer and Videographic Design
January 11, 2030 - January 1, 2020Leading Innovation
January 1, 2023 - December 31, 2023Virtual Reality Developer and Videographic Design
January 1, 2020 - December 31, 2020English - Cultura Inglesa
January 1, 2001 - December 31, 2001Spanish - Senac PE
January 1, 2007 - December 31, 2007Leading Innovation
January 1, 2023 - October 15, 2025Virtual Reality Developer and Videographic Design
January 1, 2020 - October 15, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Telecommunications
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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