Rocío Salazar Alustiza

Social Media Manager at ASFM

Led the full restructuring of ASFM’s social media platforms, aligning content with brand pillars and strategic messaging. Achieved a 387% increase in reach, 132% growth in views, and 16% growth in followers. Strengthened brand visibility and engagement. Generated over 1M views and 142K in reach through organic Instagram campaigns, highlighting academics, campus life, and community values. Collaborated closely with Communications Manager on high-impact campaigns, crisis messaging, and influencer interactions with viral content. Improved profile visits by 27% and link clicks by 21% through cohesive, platform-specific storytelling and optimization. Led production teams and worked with external agencies to deliver comprehensive coverage of high-impact events, managing all stages from pre- to post-production to achieve seamless alignment with strategic marketing objectives.