Available to hire
I’m Niloufer O Yeo, a versatile designer with experience across web, product, and brand design. I blend creativity with empathy to craft thoughtful, human-centered solutions and thrive in collaborative environments. I’m always excited to explore new ideas and adapt to changing needs to deliver consistent brand experiences across platforms.
With a strong focus on usability and accessible design, I enjoy turning complex requirements into intuitive interfaces and compelling visuals. I stay curious, continuously learning, and love contributing to teams that value impact, clarity, and growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Product Designer at Mindvalley Labs Sdn Bhd
July 1, 2024 - November 19, 2025Developed UX strategies with product and engineering teams; defined interaction models, user flows and UI specs. Managed full product design lifecycle, championed WCAG-compliant practices, incorporated user feedback and analytics, and collaborated with developers QA. Leveraged AI tools to accelerate design lifecycle and performed in-CMS updates.
Product Designer at Mindvalley Labs Sdn Bhd
July 1, 2024 - October 30, 2025Developed user experience strategies in collaboration with product and engineering teams. Defined interaction models, user task flows, and UI specifications. Led full product design lifecycle for multiple feature launches. Championed WCAG-compliant design practices and leveraged AI tools to accelerate the design lifecycle. Conducted design QA and implemented updates directly within the CMS.
Product Designer at Mindvalley Labs Sdn Bhd, Malaysia
July 1, 2024 - PresentLed design projects through the product lifecycle for multiple launches; developed user experience strategies with product and engineering teams; defined interaction models, user task flows, and UI specifications; advocated for design best practices while iterating on designs based on feedback and analytics; designed and launched in-app referral feature achieving 44% increase in revenue within the first month of rollout.
Product Designer at Mindvalley Labs Sdn Bhd, Malaysia
July 1, 2024 - PresentLed design projects through the product lifecycle for multiple launches. Developed user experience strategies with product and engineering teams. Defined interaction models, user task flows, and UI specifications. Advocated for design best practices while iterating on designs based on feedback and analytics. Designed and launched in-app referral feature, achieving a 44% increase in revenue within the first month of rollout.
Lead Product Designer at Engagerocket Pte Ltd, Singapore
June 1, 2024 - June 1, 2024Led redesign of core HR Employee Engagement features, ensuring intuitive and consistent UX. Coordinated across global cross-functional teams from concept to delivery. Created wireframes, prototypes, high-fidelity mocks, and design specs; established a design component library for brand consistency.
Product Designer at Engagerocket Pte Ltd
June 1, 2024 - June 1, 2024Led redesign of main features of the SaaS HR Employee Engagement product, creating an intuitive and consistent user experience. Collaborated across global cross-functional teams from concept to execution. Created wireframes, prototypes, high-fidelity mockups, and design specifications. Led iterative design processes and documented a design component library for brand consistency.
UI/UX Designer at Engagerocket Pte Ltd, Singapore
June 1, 2024 - September 29, 2025Redesigned the product for improved user-centric consistency, prioritizing user-friendliness; collaborated across global cross-functional teams; created wireframes, prototypes, high-fidelity mockups, and detailed design specifications; led iterative design processes with rapid feedback loops.
UI/UX Designer at Engagerocket Pte Ltd, Singapore
June 1, 2024 - September 29, 2025Redesigned the product for improved user-centric consistency, prioritizing user-friendliness. Collaborated across global cross-functional teams, orchestrating the design process from conceptualization to execution. Created wireframes, prototypes, high-fidelity mockups, and detailed design specifications. Led iterative design processes, refining multiple iterations based on rapid feedback loops.
Lead UX/UI Designer at VisionTech Pte Ltd, Singapore
August 31, 2023 - August 31, 2023Led UX/UI design across mobile and web apps; produced wireframes, journeys, and UI specifications. Documented designs for production and collaborated with developers and QA to ensure faithful implementation. Built cross-functional alignment and maintained design standards.
UI/UX Designer at VisionTech Pte Ltd, Singapore
August 1, 2023 - August 1, 2023Designed wireframes, screen pages and user journeys for mobile and web applications. Documented designs for production and collaborated with developers and QA. Conducted user testing and usability research, analyzed data to identify user trends, and refined functionalities and navigation.
Brand Communication Strategist & Co-Founder at VisionTech Pte Ltd, Singapore
August 1, 2023 - September 29, 2025Designed and developed wireframes, screen pages and user journeys based on business needs and user requirements to communicate designs; documented designs and processes for production; conducted user testing through interviews and usability research to refine designs, providing ongoing improvements in functionality, design, and navigation for digital products; analyzed data to identify user trends and patterns; collaborated with developers and QA to implement designs to launch.
Brand Communication Strategist & Co-Founder at VisionTech Pte Ltd, Singapore
August 1, 2023 - September 29, 2025Designed and developed wireframes, screen pages and user journeys based on business needs and user requirements to communicate designs. Documented designs and processes for production. Conducted user testing through interviews and usability research to refine designs, providing ongoing improvements in functionality, design, and navigation for digital products. Analyzed data to identify user trends and common patterns. Collaborated with developers and QA to implement designs to launch.
Design Consultant at United VETERINARY Pte Ltd, Singapore
December 31, 2022 - September 29, 2025Designed logo, business cards and stationery; redesigned logo and brand assets.
Design Consultant (Freelance / Casual Designer) at United VETERINARY Pte Ltd, Singapore
January 1, 2022 - January 1, 2022Designed the original logo, business cards and stationery; redesigned logo and branding assets in 2018.
Design Consultant (Freelance / Casual Designer) at SRI ARA PRIVATE AND INTERNATIONAL SCHOOLS, MALAYSIA
January 1, 2022 - January 1, 2022Organized, managed and sought sponsors for two charity fundraisers. Designed artwork for social media and offline campaigns. Conceptualized and executed high-impact advertising campaigns across multiple channels to increase school awareness (notably a bus advertising campaign with 48% increase).
Design Consultant at United Veterinary Pte Ltd, Singapore
January 1, 2022 - September 29, 2025Designed logo, business cards and stationery. Redesigned logo and brand assets.
Brand Communication Strategist & Co-Founder at Komunity Design
September 1, 2020 - November 19, 2025Co-founded and led brand strategy, messaging and visual asset development. Executed campaigns increasing brand awareness and customer engagement; conducted research and consulting for design/media selections; led a survey on COVID-19 vaccination hesitancy in Malaysia.
Brand Communication Strategist & Co-Founder at Komunity Design
September 1, 2020 - October 30, 2025Developed and executed brand strategies from inception through final execution for a food delivery service campaign, increasing brand awareness and customer engagement by 47%. Created brand messaging and visual assets, maintaining a consistent brand voice. Researched and consulted on designs and media production. Conducted a survey on attitudes toward COVID-19 vaccination hesitancy in Malaysia.
Digital Product Designer at Komunity Design
September 1, 2020 - PresentManaged, developed and executed brand strategies for clients, resulting in increased brand awareness and customer engagement; conducted market research and analysis to inform brand positioning and messaging, leading to improved customer perception by incorporating social impact solutions contributing to net sales growth.
Digital Product Designer at Komunity Design
September 1, 2020 - PresentManaged, developed and executed brand strategies for clients, increasing brand awareness and customer engagement. Conducted market research and analysis to inform brand positioning and messaging, leading to improved customer perception by incorporating social impact solutions and increasing net sales by 47%.
Product Designer at INSTANTESTORE (Esolved MSC Sdn Bhd), Malaysia
August 31, 2020 - August 31, 2020Redesigned websites increasing average order value within three months. Served as front-end designer/developer for UI/UX flows, translated concepts to code (HTML, CSS, jQuery), and contributed logos, banners, and ad assets. Designed UI admin components for SaaS e-commerce and guided interns/new recruits.
Digital Product Designer at INSTANTESTORE (Esolved MSC Sdn Bhd), MALAYSIA
August 1, 2020 - August 1, 2020Redesigned websites contributing to a 20% increase in Average Order Value within the first 3 months. Front-end designer and developer overseeing UI/UX flow for digital products; translated designs into code using HTML, CSS and jQuery. Created logos, banners and ads for campaigns; designed UI admin components for the SaaS e-commerce product; mentored interns and managed projects with clients.
Front End Designer & Developer at INSTANTESTORE (Esolved MSC Sdn Bhd), MALAYSIA
August 1, 2020 - September 29, 2025Front end designer and developer overseeing UI/UX flow of websites, templates and internal systems for digital products; Redesigned e-commerce webstores increasing Average Order Value by 20% within the first three months; developed design solutions through client & stakeholder meetings; created banner and billboard ads for outdoor advertising and online re-marketing; mentored interns and new recruits on design conceptualization.
Front End Designer & Developer at INSTANTESTORE (Esolved MSC Sdn Bhd), MALAYSIA
August 1, 2020 - September 29, 2025Overseeing UI/UX flow of websites, templates and internal systems for digital products. Redesigned e-commerce webstores resulting in a 20% increase in Average Order Value within the first three months. Developed design solutions through client and stakeholder meetings. Created banner and billboard ads for outdoor advertising and online re-marketing. Mentored interns and new recruits on design conceptualization.
Design Consultant at SRI ARA PRIVATE AND INTERNATIONAL SCHOOLS, MALAYSIA
January 1, 2013 - PresentOrganized, managed and sought sponsorship for two charity fundraisers; developed a series of advertisements to increase school awareness by 48%; designed social media advertisements.
Design Consultant at SRI ARA PRIVATE AND INTERNATIONAL SCHOOLS, MALAYSIA
January 1, 2013 - PresentOrganized and managed sponsorship for two charity fundraisers; developed advertisements to increase school awareness by 48%; designed social media advertisements.
Education
Bachelor of Business (Economics & Finance) at RMIT (SIM), Singapore
January 11, 2030 - September 29, 2025Diploma in Management Studies at Singapore Institute of Management, Singapore
January 11, 2030 - September 29, 2025Certificate of Education at Sekolah Swasta Tun Dr Ismail
January 11, 2030 - September 29, 2025Bachelor of Business (Economics & Finance) at RMIT (SIM), Singapore
January 11, 2030 - September 29, 2025Diploma in Management Studies at Singapore Institute of Management, Singapore
January 11, 2030 - September 29, 2025Certificate Of Education at Sekolah Swasta Tun Dr Ismail
January 11, 2030 - September 29, 2025Bachelor of Business (Economics & Finance) at RMIT (SIM), Singapore
January 11, 2030 - January 1, 2012Diploma in Management Studies at Singapore Institute of Management, Singapore
January 11, 2030 - January 1, 2009Malaysia Certificate Of Education at Sekolah Swasta Tun Dr Ismail, Malaysia
January 11, 2030 - January 1, 2007Google UX Design Specialization at Coursera (Google)
January 11, 2030 - January 1, 2024Google Career Certificates at Google
January 11, 2030 - January 1, 2024Fast-start Usability Testing and UX Research at Udemy
January 11, 2030 - January 1, 2022Graphic Design Foundations at LinkedIn Learning
January 11, 2030 - January 1, 2021Learning Art Direction at LinkedIn Learning
January 11, 2030 - January 1, 2021Typography: Hierarchy and Navigation at LinkedIn Learning
January 11, 2030 - January 1, 2021The Language of Design: Form and Meaning at Coursera
January 11, 2030 - January 1, 2020Bachelor of Business (Economics & Finance) at RMIT (SIM), Singapore
January 11, 2030 - January 1, 2012Diploma in Management Studies at Singapore Institute of Management, Singapore
January 11, 2030 - January 1, 2009Malaysia Certificate Of Education at Sekolah Swasta Tun Dr Ismail
January 11, 2030 - January 1, 2007Responsive Web Design Fundamentals at Udacity
January 11, 2030 - January 1, 2015An Introduction to HTML and CSS at Udacity
January 11, 2030 - January 1, 2014Qualifications
Bachelor of Business (Economics & Finance)
January 11, 2030 - September 29, 2025Diploma in Management Studies
January 11, 2030 - September 29, 2025Certificate of Education
January 11, 2030 - September 29, 2025Bachelor of Business (Economics & Finance)
January 11, 2030 - September 29, 2025Diploma in Management Studies
January 11, 2030 - September 29, 2025Certificate Of Education
January 11, 2030 - September 29, 2025Google UX Design Specialization
January 1, 2024 - October 30, 2025Google Career Certificates
January 1, 2024 - October 30, 2025Fast-start Usability Testing and UX Research
January 1, 2022 - October 30, 2025Graphic Design Foundations
January 1, 2021 - October 30, 2025Learning Art Direction
January 1, 2021 - October 30, 2025Typography: Hierarchy and Navigation
January 1, 2021 - October 30, 2025Responsive Web Design Fundamentals
January 1, 2015 - October 30, 2025An Introduction to HTML and CSS
January 1, 2014 - October 30, 2025An Introduction to Marketing
January 1, 2014 - October 30, 2025Google UX Design Specialization
January 11, 2030 - January 1, 2024Google Career Certificates
January 11, 2030 - January 1, 2024Fast-start Usability Testing and UX Research
January 11, 2030 - January 1, 2022Graphic Design Foundations
January 11, 2030 - January 1, 2021Learning Art Direction
January 11, 2030 - January 1, 2021Typography: Hierarchy and Navigation
January 11, 2030 - January 1, 2021The Language of Design: Form and Meaning
January 11, 2030 - January 1, 2020Responsive Web Design Fundamentals
January 11, 2030 - January 1, 2015An Introduction to HTML and CSS
January 11, 2030 - January 1, 2014Industry Experience
Education, Professional Services, Software & Internet, Media & Entertainment, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Hire a Product Designer
We have the best product designer experts on Twine. Hire a product designer in Sydney today.