I’m a detail-oriented marketing professional with experience across digital content creation, social media execution, and audience engagement. With a background with exhibition coordination, education marketing, and cultural project delivery in both China and the UK, I bring a unique global perspective to campaign planning and brand storytelling. Skilled in Canva, Figma, and audience insights, I’ve successfully led multi-channel content strategies—from international student recruitment campaigns to cross-platform brand research. My recent MA in Music, Management & Marketing at the University of York has deepened my understanding of brand strategy, consumer behaviour, and creative industry marketing. I’m passionate about turning cultural trends into meaningful digital narratives and supporting teams through creative collaboration and operational clarity.

Ivy Qin

I’m a detail-oriented marketing professional with experience across digital content creation, social media execution, and audience engagement. With a background with exhibition coordination, education marketing, and cultural project delivery in both China and the UK, I bring a unique global perspective to campaign planning and brand storytelling. Skilled in Canva, Figma, and audience insights, I’ve successfully led multi-channel content strategies—from international student recruitment campaigns to cross-platform brand research. My recent MA in Music, Management & Marketing at the University of York has deepened my understanding of brand strategy, consumer behaviour, and creative industry marketing. I’m passionate about turning cultural trends into meaningful digital narratives and supporting teams through creative collaboration and operational clarity.

Available to hire

I’m a detail-oriented marketing professional with experience across digital content creation, social media execution, and audience engagement. With a background with exhibition coordination, education marketing, and cultural project delivery in both China and the UK, I bring a unique global perspective to campaign planning and brand storytelling.

Skilled in Canva, Figma, and audience insights, I’ve successfully led multi-channel content strategies—from international student recruitment campaigns to cross-platform brand research. My recent MA in Music, Management & Marketing at the University of York has deepened my understanding of brand strategy, consumer behaviour, and creative industry marketing. I’m passionate about turning cultural trends into meaningful digital narratives and supporting teams through creative collaboration and operational clarity.

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Language

English
Advanced
Chinese
Fluent

Work Experience

Projects Team Leader - FIX – Music Platform Market Research & Development at Sichuan Conservatory of Music
September 27, 2024 - December 13, 2024
Led market insight and brand strategy for a multi-functional digital platform; researched current products, analyzed competitors and consumer behavior, and mapped user experiences to position the brand. Proposed a platform to promote audience engagement, artist visibility, and cross-platform interaction; developed a service-oriented music platform connecting artists with audiences through curated events and product offerings.
Exhibition & Creative Coordinator Intern
May 1, 2024 - September 29, 2025
Assisted in curating and organizing exhibition marketing materials, including promotional content, artwork descriptions, and artist statements. Collaborated with artists, designers, and curators to develop engaging visual narratives. Designed and compiled art portfolios for exhibitions using Canva and Figma, ensuring cohesive, high-quality presentations.
Marketing & Social Media Executive at Beijing International Chinese College
February 1, 2024 - September 29, 2025
Planned and executed cross-platform marketing campaigns for international student recruitment across WhatsApp, Red Note, Instagram, and TikTok. Created and managed digital content, analyzed user data, and maintained official accounts to grow audience engagement and brand visibility. Collaborated with internal teams to deliver promotional materials and coordinated online and offline events to support conversion goals.
Bookstore Assistant at Fang Suo Bookstore
April 14, 2021 - December 20, 2021
Planned film-themed literacy workshop event for students aged 12-18, including marketing research and audience insight report making to improve themes of short-film and performance, increasing youth participation by 35%. Handled daily store operations, including customer service, book display arrangement, and inventory management. Customer service: provided personalised book recommendations, enhancing customer satisfaction and sales.

Education

MA in Music, Management and Marketing at University of York
September 1, 2024 - September 1, 2025
BA in Art Performance at Sichuan Conservatory of Music
September 1, 2018 - June 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Retail, Professional Services, Software & Internet

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