Available to hire
I am a results-driven digital professional with extensive experience in digital analytics, ecommerce, digital marketing, and UX/UI optimization. I specialize in turning data into actionable insights that optimize business strategies and boost digital performance. Over the years I have led digital transformation initiatives across ecommerce, insurance, travel, and media platforms, driving measurable growth and improved customer experiences.
I thrive in cross-functional teams, design KPI frameworks, and partner with vendors to implement scalable technology solutions. My work spans GA4 configuration, CDP design, A/B testing, SEO, SEM, and personalized marketing campaigns. I am fluent in English with strong Cantonese and Mandarin, and I enjoy building dashboards and systems that empower stakeholders to make data-driven decisions.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Digital Consultant (Contract) at Renoir Consulting
December 1, 2023 - September 29, 2025Analyzed operational workflows, designed KPI measurement frameworks, and led AI technology integration to automate email-to-quotation conversion, increasing regional productivity by 30%.
Digital Consultant (Contract) at Renoir Consulting
December 1, 2023 - September 29, 2025Analyzed and optimized operational workflows to address key pain points. Designed new KPI measurement frameworks to enhance business insights. Led AI technology integration to automate email-to-quotation conversion, increasing regional productivity by 30%. Managed vendor relations and streamlined technology solutions implementation.
Digital Consultant (Contract) at Renoir Consulting
December 1, 2023 - September 29, 2025Analyzed and optimized operational workflows; designed KPI measurement frameworks; led AI technology integration to automate email-to-quotation conversion, increasing regional productivity by 30%; managed vendor relations and streamlined technology solutions implementation.
Digital Consultant (Contract) at Renoir Consulting
December 1, 2023 - September 29, 2025Analyzed and optimized operational workflows to address key pain points. Designed KPI measurement frameworks to enhance business insights. Led AI technology integration to automate email-to-quotation conversion, increasing regional productivity by 30%. Managed vendor relations and streamlined technology solutions implementation.
Digital Project Manager (Contract) at AIA International Ltd
June 1, 2023 - September 29, 2025Spearheaded the design and implementation of a Customer Data Platform (CDP) for AIA HK; conducted workshops for knowledge transfer and gathered critical use cases; managed the RFP process, vendor coordination, and proposal evaluations.
Digital Project Manager (Contract) at AIA International Ltd
June 1, 2023 - September 29, 2025Spearheaded the design and implementation of a Customer Data Platform (CDP) for AIA HK. Conducted workshops for knowledge transfer and gathered critical use cases. Managed the RFP process, vendor coordination, and proposal evaluations.
Digital Project Manager (Contract) at AIA International Ltd
June 1, 2023 - September 29, 2025Spearheaded the design and implementation of a Customer Data Platform (CDP) for AIA HK; conducted workshops for knowledge transfer and gathered critical use cases; managed the RFP process, vendor coordination, and proposal evaluations.
Digital Project Manager (Contract) at AIA International Ltd
June 1, 2023 - September 29, 2025Spearheaded the design and implementation of a Customer Data Platform (CDP) for AIA HK. Conducted workshops for knowledge transfer and gathered critical use cases. Managed the RFP process, vendor coordination, and proposal evaluations.
Manager, Digital Analytics at Principal HK
May 1, 2022 - September 29, 2025Developed digital analytics strategies; defined key product metrics; set up GA4 for streamlined tracking; designed and implemented data dashboards to analyze online customer behavior; led A/B testing to optimize digital experiences and improve conversions.
Manager, Digital Analytics at Principal HK
May 1, 2022 - September 29, 2025Developed digital analytics strategies to enhance business outcomes. Defined key product metrics and set up Google Analytics 4 (GA4) for streamlined tracking. Designed and implemented data dashboards to analyze online customer behavior. Led A/B testing initiatives to optimize digital experiences and improve conversions.
Manager, Digital Analytics at Principal HK
May 1, 2022 - September 29, 2025Developed digital analytics strategies to enhance business outcomes; defined key product metrics and set up Google Analytics 4 (GA4) for streamlined tracking; designed and implemented data dashboards to analyze online customer behavior; led A/B testing initiatives to optimize digital experiences and improve conversions.
Manager, Digital Analytics at Principal HK
May 1, 2022 - September 29, 2025Developed digital analytics strategies to enhance business outcomes. Defined key product metrics and set up GA4 for streamlined tracking. Designed and implemented data dashboards to analyze online customer behavior. Led A/B testing initiatives to optimize digital experiences and improve conversions.
eCommerce Manager at Whiskers N Paws
March 1, 2021 - September 29, 2025Built a digital team to support rapid eCommerce growth; achieved 72% increase in traffic, 73% growth in transactions, and 61% revenue growth; enhanced UX/UI, improving conversion rate by 0.1 percentage points YoY; led SEO and eDM campaigns driving 75% organic traffic growth and 150% revenue increase.
eCommerce Manager at Whiskers N Paws
March 1, 2021 - September 29, 2025Built a digital team to support rapid eCommerce growth. Achieved a 72% increase in traffic, 73% growth in transactions, and 61% revenue growth. Enhanced UX/UI, leading to a 0.1 ppt improvement in conversion rate YoY. Led SEO and email marketing initiatives, resulting in 75% growth in organic traffic and a 150% increase in revenue from eDM campaigns.
eCommerce Manager at Whiskers N Paws
March 1, 2021 - September 29, 2025Built a digital team to support rapid eCommerce growth; achieved a 72% increase in traffic, 73% growth in transactions, and 61% revenue growth; enhanced UX/UI, leading to a 0.1 ppt improvement in conversion rate YoY; led SEO and email marketing initiatives, resulting in 75% growth in organic traffic and a 150% increase in revenue from eDM campaigns.
eCommerce Manager at Whiskers N Paws
March 1, 2021 - September 29, 2025Built a digital team to support rapid eCommerce growth. Achieved a 72% increase in traffic, 73% growth in transactions, and 61% revenue growth. Enhanced UX/UI, leading to a 0.1 ppt improvement in conversion rate YoY. Led SEO and email marketing initiatives, resulting in 75% growth in organic traffic and a 150% increase in revenue from eDM campaigns.
Senior Manager, Business Analysis at Hutchison Travel (hutchgo.com)
December 1, 2019 - September 29, 2025Provided strategic business intelligence and analytics for the CEO; revamped Google Analytics implementation, improving data accuracy; optimized SEM and SEO strategies, driving a 10% increase in organic traffic.
Senior Manager, Business Analysis at Hutchison Travel (hutchgo.com)
December 1, 2019 - September 29, 2025Provided strategic business intelligence and analytics for the CEO. Revamped Google Analytics implementation, improving data accuracy. Optimized SEM and SEO strategies, driving a 10% increase in organic traffic.
Senior Manager, Business Analysis at Hutchison Travel (hutchgo.com)
December 1, 2019 - September 29, 2025Provided strategic business intelligence and analytics for the CEO; revamped Google Analytics implementation, improving data accuracy; optimized SEM and SEO strategies, driving a 10% increase in organic traffic.
Senior Manager, Business Analysis at Hutchison Travel (hutchgo.com)
December 1, 2019 - September 29, 2025Provided strategic business intelligence and analytics for the CEO. Revamped Google Analytics implementation, improving data accuracy. Optimized SEM and SEO strategies, driving a 10% increase in organic traffic.
Digital Optimization Manager at PCCW Media Group
April 1, 2019 - September 29, 2025Led 360-degree digital marketing strategies for an OTT platform; launched the platform across web, app, and set-top box; increased SEM traffic by 35% and doubled onsite traffic within six months.
Digital Optimization Manager at PCCW Media Group
April 1, 2019 - September 29, 2025Led 360-degree digital marketing strategies for an OTT platform. Successfully launched the platform across web, app, and set-top box. Increased SEM traffic by 35% and doubled onsite traffic within six months.
Digital Optimization Manager at PCCW Media Group
April 1, 2019 - September 29, 2025Led 360-degree digital marketing strategies for an OTT platform; launched the platform across web, app, and set-top box; increased SEM traffic by 35% and doubled onsite traffic within six months.
Digital Optimization Manager at PCCW Media Group
April 1, 2019 - September 29, 2025Led 360-degree digital marketing strategies for an OTT platform. Successfully launched the platform across web, app, and set-top box. Increased SEM traffic by 35% and doubled onsite traffic within six months.
eCommerce Manager (HK/TW) at Expedia
May 1, 2016 - September 29, 2025Managed P&L for HK/TW markets, driving triple-digit growth for two consecutive years; launched and scaled the Expedia TW market; developed package promotion strategies that became key revenue drivers.
eCommerce Manager (HK/TW) at Expedia
May 1, 2016 - September 29, 2025Managed P&L for HK/TW markets, driving triple-digit growth for two consecutive years. Launched and scaled the Expedia TW market. Developed package promotion strategies that became key revenue drivers.
eCommerce Manager (HK/TW) at Expedia
May 1, 2016 - September 29, 2025Managed P&L for HK/TW markets, driving triple-digit growth for two consecutive years; launched and scaled the Expedia TW market; developed package promotion strategies that became key revenue drivers.
eCommerce Manager (HK/TW) at Expedia
May 1, 2016 - September 29, 2025Managed P&L for HK/TW markets, driving triple-digit growth for two consecutive years. Launched and scaled the Expedia TW market. Developed package promotion strategies that became key revenue drivers.
Online Merchandising Manager (Global) at HotelClub Pty Ltd (Orbitz Worldwide Inc.)
September 1, 2013 - September 29, 2025Managed global digital merchandising strategies, designed promotional schedules, and optimized landing pages; led merchandising team to implement digital promotion plans, improving campaign performance.
Online Merchandising Manager (Global) at HotelClub Pty Ltd (Orbitz Worldwide Inc.)
September 1, 2013 - September 29, 2025Managed global digital merchandising strategies, designed promotional schedules, and optimized landing pages. Led merchandising team to implement digital promotion plans, improving campaign performance.
Online Merchandising Manager (Global) at HotelClub Pty Ltd (Orbitz Worldwide Inc.)
September 1, 2013 - September 29, 2025Managed global digital merchandising strategies, designed promotional schedules, and optimized landing pages; led merchandising team to implement digital promotion plans, improving campaign performance.
Online Merchandising Manager (Global) at HotelClub Pty Ltd (Orbitz Worldwide Inc.)
September 1, 2013 - September 29, 2025Managed global digital merchandising strategies, designed promotional schedules, and optimized landing pages. Led merchandising team to implement digital promotion plans, improving campaign performance.
Senior Merchandiser (Ecommerce) at Hotels.com APAC
November 1, 2012 - September 29, 2025Oversaw APAC digital merchandising marketing initiatives, driving eCommerce growth through promotions and campaigns; contributed to homepage design improvements; received Service Excellence Award in 2012.
Senior Merchandiser (Ecommerce) at Hotels.com APAC
November 1, 2012 - September 29, 2025Oversaw APAC digital merchandising marketing initiatives, driving eCommerce growth through promotions and campaigns. Contributed to homepage design improvements, increasing conversion rates. Received the Service Excellence Award in 2012.
Senior Merchandiser (Ecommerce) at Hotels.com APAC
November 1, 2012 - September 29, 2025Oversaw APAC digital merchandising marketing initiatives, driving eCommerce growth through promotions and campaigns; contributed to homepage design improvements, increasing conversion rates; received the Service Excellence Award in 2012.
Senior Merchandiser (Ecommerce) at Hotels.com APAC
November 1, 2012 - September 29, 2025Oversaw APAC digital merchandising marketing initiatives, driving eCommerce growth through promotions and campaigns. Contributed to homepage design improvements, increasing conversion rates. Received the Service Excellence Award in 2012.
Engineer at Couei APAC Limited
May 1, 2008 - September 29, 2025Managed customer pre-sales activities and translated business requirements; conducted product evaluations, testing, and feature design.
Engineer at Couei APAC Limited
May 1, 2008 - September 29, 2025Managed customer pre-sales activities and translated business requirements. Conducted product evaluations, testing, and feature design.
Engineer at Couei APAC Limited
May 1, 2008 - September 29, 2025Managed customer pre-sales activities and translated business requirements; conducted product evaluations, testing, and feature design.
Engineer at Couei APAC Limited
May 1, 2008 - September 29, 2025Managed customer pre-sales activities and translated business requirements. Conducted product evaluations, testing, and feature design.
Product Specialist at Actix Limited
September 1, 2007 - September 29, 2025Provided post-sales support and bridged customer cases to development teams; managed customer support activities across the Asia-Pacific region.
Product Specialist at Actix Limited
September 1, 2007 - September 29, 2025Provided post-sales support and bridged customer cases to development teams. Managed customer support activities across the Asia-Pacific region.
Product Specialist at Actix Limited
September 1, 2007 - September 29, 2025Provided post-sales support and bridged customer cases to development teams; managed customer support activities across the Asia-Pacific region.
Product Specialist at Actix Limited
September 1, 2007 - September 29, 2025Provided post-sales support and bridged customer cases to development teams. Managed customer support activities across the Asia-Pacific region.
Graduate Trainee at Cascade Limited
May 1, 2005 - September 29, 2025Assisted in network planning and order follow-ups; participated in various trainee rotation programs.
Graduate Trainee at Cascade Limited
May 1, 2005 - September 29, 2025Assisted in network planning and order follow-ups. Participated in various trainee rotation programs.
Graduate Trainee at Cascade Limited
May 1, 2005 - September 29, 2025Assisted in network planning and order follow-ups; participated in various trainee rotation programs.
Graduate Trainee at Cascade Limited
May 1, 2005 - September 29, 2025Assisted in network planning and order follow-ups. Participated in various trainee rotation programs.
Education
Master of Telecommunication Engineering at University of Melbourne
January 11, 2030 - September 29, 2025Bachelor of Science / Bachelor of Electrical Engineering (Hons) at University of Melbourne
January 11, 2030 - September 29, 2025Master of Telecommunication Engineering at University of Melbourne
January 11, 2030 - September 29, 2025Bachelor of Science / Bachelor of Electrical Engineering (Hons) at University of Melbourne
January 11, 2030 - September 29, 2025Master of Telecommunication Engineering at University of Melbourne
January 11, 2030 - September 29, 2025Bachelor of Science / Bachelor of Electrical Engineering (Hons) at University of Melbourne
January 11, 2030 - September 29, 2025Master of Telecommunication Engineering at University of Melbourne
January 11, 2030 - September 29, 2025Bachelor of Science / Bachelor of Electrical Engineering (Hons) at University of Melbourne
January 11, 2030 - September 29, 2025Qualifications
Google Analytics Individual Qualification (GAIQ)
January 11, 2030 - September 29, 2025Google Analytics Individual Qualification (GAIQ)
January 11, 2030 - September 29, 2025Google Analytics Individual Qualification (GAIQ)
January 11, 2030 - September 29, 2025Google Analytics Individual Qualification (GAIQ)
January 11, 2030 - September 29, 2025Industry Experience
Software & Internet, Media & Entertainment, Travel & Hospitality, Retail, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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