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Hi, I’m Melissa Montoya Urrego, a bilingual Marketing and Business Administration professional with hands-on experience in digital strategy, social media management, market research and data-driven decision making. I’m passionate about creating compelling content, optimizing user experience (UX), and sharpening digital strategies to boost engagement and strengthen brand positioning. Based in Bogotá, I enjoy collaborating with cross-functional teams to turn insights into measurable results. I’m pursuing a Master’s in Digital Content Management at Universitat de Barcelona to deepen my skills in digital content strategy, analytics and UX design, and I’m excited to bring data-informed creativity to new challenges.…Hi, I’m Melissa Montoya Urrego, a bilingual Marketing and Business Administration professional with hands-on experience in digital strategy, social media management, market research and data-driven decision making. I’m passionate about creating compelling content, optimizing user experience (UX), and sharpening digital strategies to boost engagement and strengthen brand positioning. Based in Bogotá, I enjoy collaborating with cross-functional teams to turn insights into measurable results. I’m pursuing a Master’s in Digital Content Management at Universitat de Barcelona to deepen my skills in digital content strategy, analytics and UX design, and I’m excited to bring data-informed creativity to new challenges.

Melissa Montoya Urrego

Digital Marketer, Content Creator, Social Media Manager, +4

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Hi, I’m Melissa Montoya Urrego, a bilingual Marketing and Business Administration professional with hands-on experience in digital strategy, social media management, market research and data-driven decision making. I’m passionate about creating compelling content, optimizing user experience (UX), and sharpening digital strategies to boost engagement and strengthen brand positioning. Based in Bogotá, I enjoy collaborating with cross-functional teams to turn insights into measurable results. I’m pursuing a Master’s in Digital Content Management at Universitat de Barcelona to deepen my skills in digital content strategy, analytics and UX design, and I’m excited to bring data-informed creativity to new challenges.…Hi, I’m Melissa Montoya Urrego, a bilingual Marketing and Business Administration professional with hands-on experience in digital strategy, social media management, market research and data-driven decision making. I’m passionate about creating compelling content, optimizing user experience (UX), and sharpening digital strategies to boost engagement and strengthen brand positioning. Based in Bogotá, I enjoy collaborating with cross-functional teams to turn insights into measurable results. I’m pursuing a Master’s in Digital Content Management at Universitat de Barcelona to deepen my skills in digital content strategy, analytics and UX design, and I’m excited to bring data-informed creativity to new challenges.

Available to hire

Hi, I’m Melissa Montoya Urrego, a bilingual Marketing and Business Administration professional with hands-on experience in digital strategy, social media management, market research and data-driven decision making. I’m passionate about creating compelling content, optimizing user experience (UX), and sharpening digital strategies to boost engagement and strengthen brand positioning.

Based in Bogotá, I enjoy collaborating with cross-functional teams to turn insights into measurable results. I’m pursuing a Master’s in Digital Content Management at Universitat de Barcelona to deepen my skills in digital content strategy, analytics and UX design, and I’m excited to bring data-informed creativity to new challenges.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Spanish; Castilian

Fluent

Work Experience

Growth Manager (Freelance Digital Projects) at Sí Señor Agencia

August 1, 2025 - September 29, 2025

Led growth initiatives across automation, paid media, SEO, UX/UI, influencer marketing, social media, and data analytics. Designed and validated user-centered digital strategies through diagnostics, insight identification, and hypothesis testing. Guided multidisciplinary teams and oversaw monitoring and optimization using planning tools (Gantt).

Digital Strategist at IPG Mediabrands

April 1, 2025 - September 29, 2025

Executed multi-channel paid media campaigns with targeted audience segmentation; collaborated with performance and creative teams to deliver user-focused messaging and achieve strategic objectives.

Marketing Analyst at Profamilia

September 1, 2024 - September 29, 2025

Developed and executed content marketing strategies across digital platforms; managed end-to-end digital campaigns (TikTok, Facebook, Instagram, YouTube); created content with Canva and CapCut; analyzed performance metrics with Google Analytics to optimize conversions; coordinated budgets and vendor negotiations.

Marketing Analyst at Compensar

August 1, 2022 - September 29, 2025

Designed and analyzed quantitative and qualitative data to identify market insights and digital trends; managed content marketing strategies for web, social, app, and internal communications; applied Design Thinking to enhance UX; supported UX research and customer journey mapping for a new mobile app.

Marketing Assistant at Compensar

October 1, 2019 - September 29, 2025

Conducted qualitative research (interviews, surveys, focus groups, usability testing); analyzed data to support discovery, usability, and UX strategies; identified insights and structured opportunities for improvements.

Growth Manager at Sí Señor Agencia

August 31, 2025 - September 29, 2025

Lead the articulation of growth initiatives for multiple clients, integrating automation, paid media, SEO, UX/UI, influencer marketing, social media, and data analytics. Design and validate user-centered digital strategies through diagnostics, insight identification, and hypothesis testing. Guide multidisciplinary teams in executing agreed actions, ensuring coherence and results orientation. Oversee continuous monitoring and optimization through consulting sessions and planning tools (Gantt).

Digital Strategist at IPG Mediabrands

April 30, 2025 - September 29, 2025

Execute multi-channel paid media campaigns with targeted audience segmentation, ensuring efficient resource allocation and alignment with user needs. Collaborate with performance and creative teams to deliver user-focused messaging and achieve strategic objectives.

Marketing Analyst at Profamilia

September 30, 2024 - September 29, 2025

Developed and executed content marketing strategies across digital platforms. Managed end-to-end digital campaigns (TikTok, Facebook, Instagram, YouTube) aligned with business objectives. Created compelling content with Canva and promotional videos with CapCut. Analyzed performance metrics using Google Analytics, optimizing conversion rates and digital effectiveness. Coordinated budgets, vendor negotiations, and purchase orders.

Marketing Analyst at Compensar

August 31, 2022 - September 29, 2025

Designed and analyzed quantitative and qualitative data to identify market insights and digital trends. Created, developed, and managed content marketing strategies for digital channels (web, social media, app, internal communications). Applied Design Thinking methodologies to enhance UX and content strategy. Coordinated promotional material design and editorial calendars for online/offline campaigns. Supported UX research and customer journey mapping for the company’s new mobile app.

Marketing Assistant at Compensar

October 31, 2019 - September 29, 2025

Conducted qualitative research (interviews, surveys, focus groups, usability testing). Processed and analyzed data to generate reports supporting discovery, usability, and UX strategies. Identified insights and structured improvement opportunities for assigned businesses.