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Hi, I’m Shavinka Jayamaha, a social media specialist focused on strategy and hands-on content production for brands in real estate, B2B tech, retail, and hospitality across the UAE and Sri Lanka. Over 3+ years, I’ve owned full-cycle social media—from strategy and content calendars to shooting, editing, publishing, and performance analysis—and I’m comfortable guiding the big picture while staying hands-on in fast-paced, on-location environments. I’m a storyteller and short-form video creator who has helped brands grow reach from 8K to 300K+ and scale followers from 100 to 2,000+ in under three months. I’m currently pursuing an MSc in Digital Marketing at Heriot-Watt University (Dubai), with applied work in GA4 analytics, audience research, and campaign strategy. I love turning data into creative narratives, collaborating with stakeholders, and delivering brand storytelling that resonates across Instagram, TikTok, and LinkedIn.…Hi, I’m Shavinka Jayamaha, a social media specialist focused on strategy and hands-on content production for brands in real estate, B2B tech, retail, and hospitality across the UAE and Sri Lanka. Over 3+ years, I’ve owned full-cycle social media—from strategy and content calendars to shooting, editing, publishing, and performance analysis—and I’m comfortable guiding the big picture while staying hands-on in fast-paced, on-location environments. I’m a storyteller and short-form video creator who has helped brands grow reach from 8K to 300K+ and scale followers from 100 to 2,000+ in under three months. I’m currently pursuing an MSc in Digital Marketing at Heriot-Watt University (Dubai), with applied work in GA4 analytics, audience research, and campaign strategy. I love turning data into creative narratives, collaborating with stakeholders, and delivering brand storytelling that resonates across Instagram, TikTok, and LinkedIn.

Shavinka Jayamaha

Social Media Manager, Content Strategist, Digital Marketer

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Hi, I’m Shavinka Jayamaha, a social media specialist focused on strategy and hands-on content production for brands in real estate, B2B tech, retail, and hospitality across the UAE and Sri Lanka. Over 3+ years, I’ve owned full-cycle social media—from strategy and content calendars to shooting, editing, publishing, and performance analysis—and I’m comfortable guiding the big picture while staying hands-on in fast-paced, on-location environments. I’m a storyteller and short-form video creator who has helped brands grow reach from 8K to 300K+ and scale followers from 100 to 2,000+ in under three months. I’m currently pursuing an MSc in Digital Marketing at Heriot-Watt University (Dubai), with applied work in GA4 analytics, audience research, and campaign strategy. I love turning data into creative narratives, collaborating with stakeholders, and delivering brand storytelling that resonates across Instagram, TikTok, and LinkedIn.…Hi, I’m Shavinka Jayamaha, a social media specialist focused on strategy and hands-on content production for brands in real estate, B2B tech, retail, and hospitality across the UAE and Sri Lanka. Over 3+ years, I’ve owned full-cycle social media—from strategy and content calendars to shooting, editing, publishing, and performance analysis—and I’m comfortable guiding the big picture while staying hands-on in fast-paced, on-location environments. I’m a storyteller and short-form video creator who has helped brands grow reach from 8K to 300K+ and scale followers from 100 to 2,000+ in under three months. I’m currently pursuing an MSc in Digital Marketing at Heriot-Watt University (Dubai), with applied work in GA4 analytics, audience research, and campaign strategy. I love turning data into creative narratives, collaborating with stakeholders, and delivering brand storytelling that resonates across Instagram, TikTok, and LinkedIn.

Available to hire

Hi, I’m Shavinka Jayamaha, a social media specialist focused on strategy and hands-on content production for brands in real estate, B2B tech, retail, and hospitality across the UAE and Sri Lanka. Over 3+ years, I’ve owned full-cycle social media—from strategy and content calendars to shooting, editing, publishing, and performance analysis—and I’m comfortable guiding the big picture while staying hands-on in fast-paced, on-location environments. I’m a storyteller and short-form video creator who has helped brands grow reach from 8K to 300K+ and scale followers from 100 to 2,000+ in under three months.

I’m currently pursuing an MSc in Digital Marketing at Heriot-Watt University (Dubai), with applied work in GA4 analytics, audience research, and campaign strategy. I love turning data into creative narratives, collaborating with stakeholders, and delivering brand storytelling that resonates across Instagram, TikTok, and LinkedIn.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Sinhala, Sinhalese

Fluent

Work Experience

Business Development Associate at Access Group of Companies

May 1, 2025 - September 29, 2025

Develop strategies for digital marketing and promotional campaigns. Engage with local and foreign customers. Detail-oriented and committed to delivering high-quality service.

Social Media Specialist at Rakeman Pvt Ltd

May 1, 2025 - Present

Lead content creation and strategy across Instagram and LinkedIn, tailoring storytelling for Sri Lankan and Belgian audiences. Conceptualize and produce high-quality reels, talk videos, and visual content that blends humor, authenticity, and brand personality — helping Rakeman stand out as an unconventional IT startup in a saturated digital space.

Founder at Social Zen Agency

August 1, 2024 - Present

Developed and implemented digital marketing strategies for clients. Led content creation and social media audits to optimize brand presence. Managed freelance content creators and oversaw content production. Engaged with local and international clients to deliver tailored solutions. Conducted market research and identified trends for innovative marketing strategies. Oversaw campaign execution and performance analysis. Maintained brand voice consistency and collaborated with influencers. Ensured high-quality service through content planning and SEO optimization.

Business Development Associate at Access Group of Companies

May 1, 2025 - September 29, 2025

Developed strategies for digital marketing and promotional campaigns. Engaged with local and foreign customers. Detail-oriented and committed to delivering high-quality service.

Freelance Content Creator/Writer at Yamu.lk

March 1, 2024 - September 29, 2025

Created, reviewed, and wrote content for Yamu.lk on food, beverages, restaurants, hotels and events.

Lead Journalist / Content Editor at AIESEC in NSBM

September 30, 2023 - September 29, 2025

Maintained content quality. Guided 2-4 Creative Writers. From proofreading to brainstorming fresh ideas for blogs, campaigns, and videos, kept our content engaging and attractive.

Head of Content Creation & Social Media Strategy at Rakeman Pvt Ltd

May 1, 2025 - Present

Lead content creation and strategy across Instagram and LinkedIn; tailor storytelling for Sri Lankan and Belgian audiences; conceptualize and produce high-quality reels, talks, and visual content that blend humor, authenticity, and brand personality.

Content Creator at Dash Capital

March 20, 2026 - Present

Content creation and marketing support; led end-to-end social media strategy and content across platforms; aligned with brand positioning and lead generation goals

Social Media Executive at Chagall (Access Group of Companies)

May 1, 2024 - May 1, 2025

Led social media strategy across LinkedIn, Instagram, TikTok for a Sri Lankan–Belgian IT startup; grew LinkedIn followers from 100 to 2,000+ in 3 months; produced content and managed social media campaigns

Social Media Manager at Dash Capital

March 1, 2026 - Present

Develop and execute end-to-end social media strategy aligned with brand positioning and lead-generation goals in the UAE real estate market. Lead ideation and production of reels, talking-head videos, and trend-based content, owning concept, shooting, and editing. Manage content planning, scheduling, and publishing across platforms using Meta Business Suite to ensure consistency and optimize performance. Track content performance and audience analytics, using insights to refine formats, posting strategy, and messaging. Conduct competitor analysis and market research to identify content gaps and positioning opportunities. Collaborate with stakeholders on brand messaging and storytelling to strengthen brand identity and audience connection.

Founder & Social Media Strategist at Social Zen Agency

August 1, 2024 - May 1, 2026

Founded and run a social marketing agency delivering social media strategy, content creation, and campaign execution for clients in hospitality, retail, and beauty. Led a full rebranding project, redefining a client’s brand identity, visual direction, and social positioning from the ground up. Planned and executed seasonal campaigns driving measurable engagement and footfall. Created viral content reaching 50,000–100,000+ organic views by leveraging trends, humor, and audience insight. Directed social for Nisaco Mall, producing brand-led, trend-driven content to grow reach and engagement. Managed client relationships end to end, balancing multiple accounts, priorities, and deadlines simultaneously.

Social Media Specialist at Raketman Pvt Ltd

May 1, 2025 - August 1, 2025

Grew LinkedIn following from ~100 to 2,000+ in three months through a consistent, audience-focused content strategy. Launched and built TikTok and Instagram from the ground up, establishing brand presence and content direction. Produced high-performing reels, talking-head videos, and brand-led storytelling adapted for audiences across Sri Lanka and Belgium. Positioned the brand with a distinct, unconventional tone of voice to stand out in a competitive B2B tech space.

Social Media Executive at Chagall (Access Group)

May 1, 2024 - May 1, 2025

Grew Instagram following by 2,000+ and scaled account reach from 8K to 300K+ within five months through strategy-led content. Maintained brand identity and visual consistency across all social media content and campaigns. Planned and scheduled content aligned with promotions, campaigns, and audience-behavior insights. Developed high-engagement formats including reels and trend-based posts to maximize visibility. Monitored performance metrics and adapted content strategy based on analytics and engagement trends.

Freelance Content Creator & Writer at Yamu.lk

November 1, 2023 - March 1, 2024

Created and reviewed editorial content covering food, beverages, restaurants, hotels, and events for a leading Sri Lankan lifestyle platform.

Lead Journalist at AIESEC Sri Lanka (AIESEC in NSBM)

February 1, 2023 - September 1, 2023

Managed content quality standards and guided a team of 2-4 creative writers. Drove content ideation for blogs, campaigns, and video concepts to sustain audience engagement.